The field of entertainment journalism is constantly evolving, and any website that wants to hold its own has to be able to adapt to changing clickbait technologies. We’re all familiar with the technique of taking a single, innocuous comment by someone involved in a superhero movie production on social media and blowing it totally out of proportion. We also know well the technique of writing a news story about how an actual news story will happen sometime later, like a trailer for a trailer, or the revelation that a trailer will drop later in the week.
But what about combining those two techniques to make a brand new one? We asked a leading clickbaitologist if this was possible, and the answer will shock you!
“Actually, there was a major breakthrough in this area this weekend,” revealed Professor Thaddeus T. Puffinbottoms, a real person. “Click the slideshow to find out more.”
Clicking through Puffinbottoms’ slideshow, we were treated to seven of the most outrageously overblown headlines produced about an Instagram post by Ant-Man and the Wasp director Peyton Reed. “Marvel’s Ant-Man & The Wasp Director Teases Big News,” wrote CBR. “Peyton Reed Teases Ant Man & The Wasp News Coming Soon,” said ComicBook.com. “‘Ant-Man And The Wasp’ Director Peyton Reed Teases Upcoming News,” proclaimed Heroic Hollywood. “Ant-Man and the Wasp Director Teases Big News Coming Soon,” offered ScreenRant. Puffinbottoms explained that these websites had managed to harness the power of both of these clickbait methods and create a new super-clickbait more powerful than the sum of its parts.
Well, we don’t want to be left behind. So here’s the Instagram post in question, from Ant-Man and the Wasp director Peyton Reed, which teases huge news coming sometime in the future:
Stay tuned, indeed.