Marvel Had Twice DC’s Marketshare In January, But Walking Dead Outsold Secret Wars

Posted by February 5, 2016 Comment

Marvel Comics was January’s top publisher with a 44.38% dollar share and a 48.17% unit share. DC Entertainment was the month’s number two publisher with a 22.16% dollar share and a 24.02% unit share.

The month saw Marvel reversing marketshare gains that DC Comics has made in recent months. December saw DC bring the marketshare gap between the two publishers to less than eight points, but January has seen that trend reversed worse than ever before, over a twenty-two point gap between the publishers, the biggest gap I can recall seeing between them. Marvel published 94 comics to DC’s 77, but that still doesn’t come close to making up the gap.

It’s not all peaches and cream for Marvel though, they had eight of the top ten, four of which were Star Wars books, with DC Comics only getting one with Batman #49 But Marvel was denied the top spot on the chart by The Walking Dead hitting its 150th episode and hitting the top of the chart for the first time since its 100th issue and helping Image Comics maintain its around 10% marketshare.

And this may be all moot – sales were down from December to January as one might expect, especilly with Janary be being a four Wednesday month as opposed to December’s five Wednesday month.

But numbers were also down on January 2015, also a four Wednesday month, by 4-5%. If 2015 was a year that, every month, saw sales better than 2014, it’s not a good start to 2016… February and those DC Comics #50 issues can’t come soon enough…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
MARVEL COMICS 44.38%
DC ENTERTAINMENT 22.16%
IMAGE COMICS 9.67%
IDW PUBLISHING 4.11%
DARK HORSE COMICS 3.06%
EAGLEMOSS PUBLICATIONS LTD 2.26%
BOOM! STUDIOS 1.98%
VIZ MEDIA 1.18%
TITAN COMICS 1.15%
DYNAMITE ENTERTAINMENT 1.15%
OTHER NON-TOP 10 8.89%
UNIT MARKET SHARE
MARVEL COMICS 48.17%
DC ENTERTAINMENT 24.02%
IMAGE COMICS 10.99%
IDW PUBLISHING 3.48%
DARK HORSE COMICS 2.51%
BOOM! STUDIOS 1.89%
TITAN COMICS 1.02%
VALIANT ENTERTAINMENT LLC 0.98%
DYNAMITE ENTERTAINMENT 0.92%
ONI PRESS INC. 0.78%
OTHER NON-TOP 10 5.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 94 37 0 131
DC ENTERTAINMENT 77 21 0 98
IMAGE COMICS 58 11 0 69
IDW PUBLISHING 37 15 0 52
DARK HORSE COMICS 34 12 0 46
VIZ MEDIA 0 40 0 40
BOOM ENTERTAINMENT 22 12 0 34
EAGLEMOSS 0 0 30 30
TITAN COMICS 14 6 3 23
DYNAMITE ENTERTAINMENT 10 5 0 15
OTHER NON-TOP 10 104 110 26 240

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2016 VS. DECEMBER 2015
COMICS -25.19% -21.25%
GRAPHIC NOVELS -11.81% -6.73%
TOTAL COMICS/GN -21.52% -20.31%
JANUARY 2016 VS. JANUARY 2015
COMICS -3.86% -4.09%
GRAPHIC NOVELS -7.77% -9.65%
TOTAL COMICS/GN -5.10% -4.54%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD #150 (MR) $2.99 IMA
2 SECRET WARS #9 $4.99 MAR
3 SPIDER-MAN/DEADPOOL #1 $3.99 MAR
4 STAR WARS #14 $3.99 MAR
5 STAR WARS #15 $3.99 MAR
6 OLD MAN LOGAN #1 $4.99 MAR
7 STAR WARS: OBI-WAN AND ANAKIN #1 $3.99 MAR
8 BATMAN #48 $3.99 DC
9 DARTH VADER #15 $3.99 MAR
10 UNCANNY X-MEN #1 $3.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 STAR WARS: DARTH VADER VOLUME 2: SHADOWS AND SECRETS TP $19.99 MAR
2 STAR WARS VOLUME 2: SHOWDOWN ON THE SMUGGLERS’ MOON TP $19.99 MAR
3 COLOR YOUR OWN DEADPOOL TP $9.99 MAR
4 DEATH OF WOLVERINE TP $19.99 MAR
5 STAR WARS: LANDO TP $16.99 MAR
6 DEADPOOL’S SECRET SECRET WARS TP $15.99 MAR
7 INVADER ZIM VOLUME 1 TP $19.99 ONI
8 THOR VOLUME 1: GODDESS OF THUNDER TP $19.99 MAR
9 STAR WARS: DARTH VADER VOLUME 1: VADER TP $19.99 MAR
10 CIVIL WAR TP $24.99 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 STAR WARS LITTLE GOLDEN BOOK: I AM JEDI $4.99 RAN
2 STAR WARS LITTLE GOLDEN BOOK: I AM DROID $4.99 RAN
3 STAR WARS LITTLE GOLDEN BOOK: I AM PILOT $4.99 RAN
4 NARUTO: SEVENTH HOKAGE SCARLET SPRING GN $9.99 VIZ
5 DC SUPER FRIENDS: SUPER PETS LITTLE GOLDEN BOOK $4.99 RAN
6 WORLDS OF COLOR: WELCOME TO OZ ADULT COLORING BOOK TP $9.99 IDW
7 ART OF MAGIC THE GATHERING VOLUME 1: ZENDIKAR HC $39.99 VIZ
8 DC SUPER FRIENDS: WONDER WOMAN TO THE RESCUE SC $4.99 RAN
9 THE ART OF PLOOG HC $49.00 FPG
10 STAR WARS LITTLE GOLDEN BOOK LIBRARY $29.94 RAN

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 DC COMICS ICONS: HARLEY QUINN STATUE DC
2 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: BLACK WIDOW FIGURE SQU
3 MOVIE REALIZATION STAR WARS: MEISHO BOBA FETT FIGURE BLU
4 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: VENOM FIGURE SQU
5 DC COMICS: RAVEN BISHOUJO STATUE KOT
6 BATMAN ARKHAM KNIGHT: AZRAEL FIGURE DC
7 MARVEL SELECT: DEADPOOL FIGURE DST
8 DC: THE NEW 52: RED HOOD ARTFX+ STATUE KOT
9 GUARDIANS OF THE GALAXY: ROCKET RACCOON AND GROOT STATUE GEN
10 BATMAN ARKHAM KNIGHT: MAN-BAT FIGURE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 MAGIC THE GATHERING TCG: OATH OF THE GATEWATCH FAT PACK WZK
2 BACK TO THE FUTURE MONOPOLY DST
3 MACHI KORO CARD GAME IDW
4 MACHI KORO CARD GAME DELUXE EDITION IDW
5 JAY & SILENT BOB STRIKE BACK MONOPOLY DST
6 RISK: STAR WARS EDITION GAME HAS
7 ORPHAN BLACK CARD GAME IDW
8 YU-GI-OH! TCG: BREAKERS OF SHADOW BOOSTER PACKS KON
9 SETTLERS OF CATAN NEW EDITION MAY
10 STAR WARS: X-WING IMPERIAL ASSAULT: CARRIER EXPANSION PACK FAN

 

d1

Dollar Market Share – January 2016

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Unit Market Share – January 2016

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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(Last Updated February 5, 2016 10:08 am )

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