One In Every Two Comics Ordered in August 2019 Was From Marvel as They Double DC’s Marketshare

One in every two comic books ordered by North American comic book stores in August 2019 from Diamond Comic Distributors was a Marvel comic book. And almost one in every two dollars spent on those orders was a Marvel comic book as well. While we have seen Marvel Comics mostly dominate the direct market of comic book stores, a fifty percent share is a rare thing, but it is where we are at for August. This was buoyed by Marvel Comics #1000 and the twin events of Absolute Carnage and HOXPOX with 6 lead issues in the top ten between them, both outperforming expectations. In contrast, DC Comics’ Year of The Villain has seen interest drop, though with Batman/Superman as a notable exception.

However it is also notable that 2019 so far is down a quarter of a percent in dollars earned in 2018, and 5% down in comic book numbers ordered. So we have fewer comic sales but increased prices mostly make up for it.

Marvel Comics was August’s top publisher, taking 46.15% of dollars and 49.96% of units shipped. In second place, DC’s market share was 24.86% and 25.96% respectively. Image Comics ranked third, with a 6.32% dollar share and a 6.26% unit share, followed by IDW Publishing, Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.

This is a significant jump for Marvel on July, when they held a 41.38% dollar share and a 45.49% unit share. And DC has dropped from their 26.79% dollar share and a 27.63% unit share. Marvel has double the marketshare DC Comics has now. But it seems that other publishers have suffered more, as Image Comics 8.43% share in dollars and a 8.64% share in units fell back by over two points. That’s called no longer publishing The Walking Dead.

Absolute Carnage‘s launch event issue topped the chart, beating out Marvel Comics #1000, in numbers if not dollars – $5.99 as opposed to $9.99. Both topped DC’s best-seller, Batman/Superman #1, ove the four issues of HOXPOX which beat out Absolute Carnage #2, and all beating traditional chart topper Batman #77.

Among the other premier publishers, IDW Publishing’s top book for August was Teenage Mutant Ninja Turtles #97 at #44; Dynamite Entertainment’s Vampirella #2 ranked #51; BOOM! Studios’ Once and Future #1, the new series from Kieron Gillen and Dan Mora, ranked #64; Dark Horse Comics’ Black Hammer/Justice League #2 ranked #88; and Image Comics’ Die #6 ranked #95.

Robert Kirkman’s The Walking Dead Volume 32, the final volume of Image Comics’ best-selling series, was August’s best-selling graphic novel. DC Comics had three titles in the top ten: Scott Snyder and Jock’s The Batman Who Laughs ranked #2, Mariko Tamaki and Steve Pugh’s Harley Quinn: Breaking Glass ranked #3, and Alan Moore and Dave Gibbons’ Watchmen, reprinted to coincide with the HBO series, ranked #4. Marvel Comics had four titles in the top ten: Jason Aaron and Russell Dauterman’s War of the Realms ranked #5, Marvel’s Agents of S.H.I.E.L.D.: Season One Declassified ranked #6, Dennis “Hopeless” Hallum and Paolo Villanelli’s Star War: Vader: Dark Visions ranked #7, and Donny Cates and Geoff Shaw’s Guardians of the Galaxy Volume 1: Final Gauntlet ranked #10.

UDON Entertainment’s Neon Genesis Evangelion: TV Animation Production Art Collection, a hardcover collection of concept and production art for the acclaimed anime, was August’s best-selling book, and one of UDON’s three books in the top ten. The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49 ranked #3. Also in the top ten, Dynamite Entertainment’s The Art of Dejah Thoris and the Worlds of Mars Volume 2, a collection of covers and pin-ups, ranked #9.

Mezco’s One:12 Collective: DC Comics: Sovereign Knight Batman (Blue Costume) Action Figure, a PREVIEWS Exclusive version of the figure series that looks at Batman through the ages, was August’s best-selling figure. Funko had three products in the top ten, all of them PREVIEWS Exclusives: the POP! DC Heroes: Batman Damned Vinyl Figure ranked #2, the POP! DC Heroes: The Batman Who Laughs Vinyl Figure ranked #3, and the POP! Marvel: Nova Prime Vinyl Figure ranked #8. Diamond Select Toys’ Marvel Select: Psylocke Figure ranked #6. DC Collectibles had two products in the top ten: the Batman: The Animated Series: Batcycle & Figure Set ranked #7 and the DC Designer Series: Nightwing by Jim Lee Statue ranked #9.

Paizo Publishing’s Pathfinder Core Rulebook (2nd Edition) was August’s best-selling game product and one of Paizo’s eight products among the top ten.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

46.15%

49.96%

DC

24.86%

25.96%

IMAGE COMICS

6.32%

6.26%

IDW PUBLISHING

4.00%

4.18%

DARK HORSE COMICS

3.27%

2.65%

DYNAMITE ENTERTAINMENT

2.51%

2.13%

BOOM! STUDIOS

2.50%

2.34%

VIZ MEDIA

1.33%

0.53%

TITAN COMICS

0.72%

0.64%

VALIANT ENTERTAINMENT

0.53%

0.56%

OTHER NON-TOP 10

7.81%

4.79%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2019 VS. JULY 2019

COMICS

-6.01%

-9.70%

GRAPHIC NOVELS

-5.13%

0.26%

TOTAL COMICS/GN

-5.78%

-9.06%

TOYS

-21.40%

-20.06%

AUGUST 2019 VS. AUGUST 2018

COMICS

0.64%

-4.44%

GRAPHIC NOVELS

-20.11%

-21.96%

TOTAL COMICS/GN

-5.76%

-5.94%

TOYS

-9.65%

11.91%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

0.92%

-4.37%

GRAPHIC NOVELS

-3.24%

-8.55%

TOTAL COMICS/GN

-0.26%

-4.68%

TOYS

24.37%

31.96%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

88

42

0

130

DC

64

27

1

92

IMAGE COMICS

47

9

0

56

IDW PUBLISHING

32

12

0

44

DARK HORSE COMICS

21

18

0

39

BOOM! STUDIOS

19

15

0

34

DYNAMITE ENTERTAINMENT

17

7

0

24

VIZ MEDIA

0

21

0

21

TITAN COMICS

8

6

1

15

VALIANT ENTERTAINMENT

7

2

0

9

OTHER NON-TOP 10

128

169

22

319

TOTAL

431

328

24

783

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

ABSOLUTE CARNAGE #1

$7.99

JUN190761-MMAR

2

MARVEL COMICS #1000

$9.99

JUN190842-MMAR

3

BATMAN/SUPERMAN #1 [*]

$3.99

JUN190450-MDC

4

HOUSE OF X #3

$4.99

JUN190821-MMAR

5

POWERS OF X #2

$4.99

JUN190828-MMAR

6

HOUSE OF X #2

$4.99

JUN190814-MMAR

7

POWERS OF X #3

$4.99

JUN190835-MMAR

8

ABSOLUTE CARNAGE #2

$4.99

JUN190775-MMAR

9

BATMAN #77

$3.99

JUN190479-MDC

10

BATMAN: CURSE OF THE WHITE KNIGHT #2

$4.99

JUN190457-MDC

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MARVEL COMICS #1000

$9.99

JUN190842-MMAR

2

ABSOLUTE CARNAGE #1

$7.99

JUN190761-MMAR

3

BATMAN/SUPERMAN #1 [*]

$3.99

JUN190450-MDC

4

SUPERMAN: YEAR ONE #2 (MR) [*]

$7.99

JUN190465-MDC

5

POWERS OF X #2

$4.99

JUN190828-MMAR

6

HOUSE OF X #3

$4.99

JUN190821-MMAR

7

HOUSE OF X #2

$4.99

JUN190814-MMAR

8

POWERS OF X #3

$4.99

JUN190835-MMAR

9

ABSOLUTE CARNAGE #2

$4.99

JUN190775-MMAR

10

BATMAN: CURSE OF THE WHITE KNIGHT #2

$4.99

JUN190457-MDC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 32 TP

$16.99

JUN190045IMA

2

THE BATMAN WHO LAUGHS HC

$29.99

JUN190568DC

3

HARLEY QUINN: BREAKING GLASS TP

$16.99

APR190434DC

4

WATCHMEN TP

$24.99

JUN190614-MDC

5

WAR OF THE REALMS TP

$29.99

MAY190956MAR

6

MARVEL’S AGENTS OF S.H.I.E.L.D. DECLASSIFIED SLIPCASE HC

$49.99

APR140762MAR

7

STAR WARS: VADER: DARK VISIONS TP

$15.99

MAY190975MAR

8

MIRACULOUS: TALES OF LADYBUG AND CAT NOIR SEASON 2 VOL. 4: NO EVIL DOING TP

$8.99

SEP181357ACT

9

DISNEY DESCENDANTS: EVIE’S WICKED RUNWAY VOL. 2 TP

$15.99

FEB192149TOK

10

GUARDIANS OF THE GALAXY VOL. 1: FINAL GAUNTLET TP

$17.99

MAY190960MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 32 TP

$16.99

JUN190045IMA

2

THE BATMAN WHO LAUGHS HC

$29.99

JUN190568DC

3

SAGA COMPENDIUM VOLUME 1 TP (MR)

$59.99

MAY190044IMA

4

WAR OF THE REALMS TP

$29.99

MAY190956MAR

5

THE JOKER: THE BRONZE AGE OMNIBUS HC

$99.99

DEC180652DC

6

WATCHMEN TP

$24.99

JUN190614-MDC

7

MARVEL MASTERS OF SUSPENSE: LEE & DITKO OMNIBUS VOLUME 1 HC

$100.00

FEB190976MAR

8

AMAZING SPIDER-MAN: HUNTED TP

$39.99

MAY190964MAR

9

THE BOYS OMNIBUS VOLUME 1 TP (MR)

$29.99

DEC181256-MDYN

10

MISTER MIRACLE HC (MR)

$34.99

JAN198940DC

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

NEON GENESIS EVANGELION ART COLLECTION HC

$39.99

JUN192115UDO

2

MEGA MAN BATTLE NETWORK OFFICIAL COMPLETE WORKS

$44.99

JUN192114UDO

3

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC

$29.95

APR191757-MGEM

4

THE SAGA OF TANYA THE EVIL VOL. 6 SC

$14.00

MAY192174YEN

5

STAR WARS: REY AND PALS HC

$14.95

JUN191651CHR

6

CYCLE OF THE WEREWOLF ILLUSTRATED NOVEL SC

$18.00

JUN191761POC

7

SO I’M A SPIDER, SO WHAT? VOL. 6 SC

$14.00

MAY192175YEN

8

DARK SOULS DESIGN WORKS VOLUME 1 HC

$39.99

AUG131470UDO

9

THE ART OF DEJAH THORIS & THE WORLDS OF MARS VOL. 2 HC (MR)

$39.99

JAN191259DE

10

THE SHADOW DOUBLE NOVEL VOL. 143 SC

$14.95

APR191921SAN

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC COMICS: SOVEREIGN KNIGHT BATMAN BLUE FIGUREJUN188303MEZ

2

POP! DC HEROES: BATMAN DAMNED VINYL FIGUREDEC188715FUN

3

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGUREJUN188595FUN

4

X-FORCE LEGENDS ACTION FIGURESAPR198748HAS

5

MARVEL LEGENDS GEAR: AVENGERS ENDGAME: POWER GAUNTLETJAN199285HAS

6

MARVEL SELECT: PSYLOCKE FIGUREFEB192448DST

7

BATMAN THE ANIMATED SERIES: BATCYCLE & FIGURE SETJAN190709DC

8

POP! MARVEL: NOVA PRIME VINYL FIGUREOCT188711FUN

9

DC DESIGNER SERIES: NIGHTWING BY JIM LEE STATUEJAN190712DC

10

MASTERS OF THE UNIVERSE: SKELETOR 1/6-SCALE COLLECTIBLE FIGURESEP188638MON

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER CORE RULEBOOK HC (P2)MAY193227PAI

2

PATHFINDER BESTIARY HC (P2)MAY193229PAI

3

PATHFINDER ADVENTURE PATH: AGE OF ASHES VOL. 1 (P2)MAY193233PAI

4

PATHFINDER ADVENTURE: FALL OF PLAGUESTONE (P2)MAY193232PAI

5

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HCJUN173357GRE

6

PATHFINDER RPG: CORE RULEBOOK POCKET EDITIONAPR168770PAI

7

D&D: BALDUR’S GATE: DECENT INTO AVERNUS MINIATURES BRICKJAN198568NEC

8

PATHFINDER BESTIARY SPECIAL EDITION HC (P2)MAY193230PAI

9

STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI

10

PATHFINDER RPG: CORE RULEBOOKJUN091729PAI

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About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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