One In Every Two Comics Ordered in August 2019 Was From Marvel as They Double DC’s Marketshare

One in every two comic books ordered by North American comic book stores in August 2019 from Diamond Comic Distributors was a Marvel comic book. And almost one in every two dollars spent on those orders was a Marvel comic book as well. While we have seen Marvel Comics mostly dominate the direct market of comic book stores, a fifty percent share is a rare thing, but it is where we are at for August. This was buoyed by Marvel Comics #1000 and the twin events of Absolute Carnage and HOXPOX with 6 lead issues in the top ten between them, both outperforming expectations. In contrast, DC Comics’ Year of The Villain has seen interest drop, though with Batman/Superman as a notable exception.

However it is also notable that 2019 so far is down a quarter of a percent in dollars earned in 2018, and 5% down in comic book numbers ordered. So we have fewer comic sales but increased prices mostly make up for it.

Marvel Comics was August’s top publisher, taking 46.15% of dollars and 49.96% of units shipped. In second place, DC’s market share was 24.86% and 25.96% respectively. Image Comics ranked third, with a 6.32% dollar share and a 6.26% unit share, followed by IDW Publishing, Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.

This is a significant jump for Marvel on July, when they held a 41.38% dollar share and a 45.49% unit share. And DC has dropped from their 26.79% dollar share and a 27.63% unit share. Marvel has double the marketshare DC Comics has now. But it seems that other publishers have suffered more, as Image Comics 8.43% share in dollars and a 8.64% share in units fell back by over two points. That’s called no longer publishing The Walking Dead.

Absolute Carnage‘s launch event issue topped the chart, beating out Marvel Comics #1000, in numbers if not dollars – $5.99 as opposed to $9.99. Both topped DC’s best-seller, Batman/Superman #1, ove the four issues of HOXPOX which beat out Absolute Carnage #2, and all beating traditional chart topper Batman #77.

Among the other premier publishers, IDW Publishing’s top book for August was Teenage Mutant Ninja Turtles #97 at #44; Dynamite Entertainment’s Vampirella #2 ranked #51; BOOM! Studios’ Once and Future #1, the new series from Kieron Gillen and Dan Mora, ranked #64; Dark Horse Comics’ Black Hammer/Justice League #2 ranked #88; and Image Comics’ Die #6 ranked #95.

Robert Kirkman’s The Walking Dead Volume 32, the final volume of Image Comics’ best-selling series, was August’s best-selling graphic novel. DC Comics had three titles in the top ten: Scott Snyder and Jock’s The Batman Who Laughs ranked #2, Mariko Tamaki and Steve Pugh’s Harley Quinn: Breaking Glass ranked #3, and Alan Moore and Dave Gibbons’ Watchmen, reprinted to coincide with the HBO series, ranked #4. Marvel Comics had four titles in the top ten: Jason Aaron and Russell Dauterman’s War of the Realms ranked #5, Marvel’s Agents of S.H.I.E.L.D.: Season One Declassified ranked #6, Dennis “Hopeless” Hallum and Paolo Villanelli’s Star War: Vader: Dark Visions ranked #7, and Donny Cates and Geoff Shaw’s Guardians of the Galaxy Volume 1: Final Gauntlet ranked #10.

UDON Entertainment’s Neon Genesis Evangelion: TV Animation Production Art Collection, a hardcover collection of concept and production art for the acclaimed anime, was August’s best-selling book, and one of UDON’s three books in the top ten. The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49 ranked #3. Also in the top ten, Dynamite Entertainment’s The Art of Dejah Thoris and the Worlds of Mars Volume 2, a collection of covers and pin-ups, ranked #9.

Mezco’s One:12 Collective: DC Comics: Sovereign Knight Batman (Blue Costume) Action Figure, a PREVIEWS Exclusive version of the figure series that looks at Batman through the ages, was August’s best-selling figure. Funko had three products in the top ten, all of them PREVIEWS Exclusives: the POP! DC Heroes: Batman Damned Vinyl Figure ranked #2, the POP! DC Heroes: The Batman Who Laughs Vinyl Figure ranked #3, and the POP! Marvel: Nova Prime Vinyl Figure ranked #8. Diamond Select Toys’ Marvel Select: Psylocke Figure ranked #6. DC Collectibles had two products in the top ten: the Batman: The Animated Series: Batcycle & Figure Set ranked #7 and the DC Designer Series: Nightwing by Jim Lee Statue ranked #9.

Paizo Publishing’s Pathfinder Core Rulebook (2nd Edition) was August’s best-selling game product and one of Paizo’s eight products among the top ten.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

46.15%

49.96%

DC

24.86%

25.96%

IMAGE COMICS

6.32%

6.26%

IDW PUBLISHING

4.00%

4.18%

DARK HORSE COMICS

3.27%

2.65%

DYNAMITE ENTERTAINMENT

2.51%

2.13%

BOOM! STUDIOS

2.50%

2.34%

VIZ MEDIA

1.33%

0.53%

TITAN COMICS

0.72%

0.64%

VALIANT ENTERTAINMENT

0.53%

0.56%

OTHER NON-TOP 10

7.81%

4.79%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2019 VS. JULY 2019

COMICS

-6.01%

-9.70%

GRAPHIC NOVELS

-5.13%

0.26%

TOTAL COMICS/GN

-5.78%

-9.06%

TOYS

-21.40%

-20.06%

AUGUST 2019 VS. AUGUST 2018

COMICS

0.64%

-4.44%

GRAPHIC NOVELS

-20.11%

-21.96%

TOTAL COMICS/GN

-5.76%

-5.94%

TOYS

-9.65%

11.91%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

0.92%

-4.37%

GRAPHIC NOVELS

-3.24%

-8.55%

TOTAL COMICS/GN

-0.26%

-4.68%

TOYS

24.37%

31.96%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

88

42

0

130

DC

64

27

1

92

IMAGE COMICS

47

9

0

56

IDW PUBLISHING

32

12

0

44

DARK HORSE COMICS

21

18

0

39

BOOM! STUDIOS

19

15

0

34

DYNAMITE ENTERTAINMENT

17

7

0

24

VIZ MEDIA

0

21

0

21

TITAN COMICS

8

6

1

15

VALIANT ENTERTAINMENT

7

2

0

9

OTHER NON-TOP 10

128

169

22

319

TOTAL

431

328

24

783

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

ABSOLUTE CARNAGE #1

$7.99

JUN190761-M MAR

2

MARVEL COMICS #1000

$9.99

JUN190842-M MAR

3

BATMAN/SUPERMAN #1 [*]

$3.99

JUN190450-M DC

4

HOUSE OF X #3

$4.99

JUN190821-M MAR

5

POWERS OF X #2

$4.99

JUN190828-M MAR

6

HOUSE OF X #2

$4.99

JUN190814-M MAR

7

POWERS OF X #3

$4.99

JUN190835-M MAR

8

ABSOLUTE CARNAGE #2

$4.99

JUN190775-M MAR

9

BATMAN #77

$3.99

JUN190479-M DC

10

BATMAN: CURSE OF THE WHITE KNIGHT #2

$4.99

JUN190457-M DC

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MARVEL COMICS #1000

$9.99

JUN190842-M MAR

2

ABSOLUTE CARNAGE #1

$7.99

JUN190761-M MAR

3

BATMAN/SUPERMAN #1 [*]

$3.99

JUN190450-M DC

4

SUPERMAN: YEAR ONE #2 (MR) [*]

$7.99

JUN190465-M DC

5

POWERS OF X #2

$4.99

JUN190828-M MAR

6

HOUSE OF X #3

$4.99

JUN190821-M MAR

7

HOUSE OF X #2

$4.99

JUN190814-M MAR

8

POWERS OF X #3

$4.99

JUN190835-M MAR

9

ABSOLUTE CARNAGE #2

$4.99

JUN190775-M MAR

10

BATMAN: CURSE OF THE WHITE KNIGHT #2

$4.99

JUN190457-M DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 32 TP

$16.99

JUN190045 IMA

2

THE BATMAN WHO LAUGHS HC

$29.99

JUN190568 DC

3

HARLEY QUINN: BREAKING GLASS TP

$16.99

APR190434 DC

4

WATCHMEN TP

$24.99

JUN190614-M DC

5

WAR OF THE REALMS TP

$29.99

MAY190956 MAR

6

MARVEL’S AGENTS OF S.H.I.E.L.D. DECLASSIFIED SLIPCASE HC

$49.99

APR140762 MAR

7

STAR WARS: VADER: DARK VISIONS TP

$15.99

MAY190975 MAR

8

MIRACULOUS: TALES OF LADYBUG AND CAT NOIR SEASON 2 VOL. 4: NO EVIL DOING TP

$8.99

SEP181357 ACT

9

DISNEY DESCENDANTS: EVIE’S WICKED RUNWAY VOL. 2 TP

$15.99

FEB192149 TOK

10

GUARDIANS OF THE GALAXY VOL. 1: FINAL GAUNTLET TP

$17.99

MAY190960 MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 32 TP

$16.99

JUN190045 IMA

2

THE BATMAN WHO LAUGHS HC

$29.99

JUN190568 DC

3

SAGA COMPENDIUM VOLUME 1 TP (MR)

$59.99

MAY190044 IMA

4

WAR OF THE REALMS TP

$29.99

MAY190956 MAR

5

THE JOKER: THE BRONZE AGE OMNIBUS HC

$99.99

DEC180652 DC

6

WATCHMEN TP

$24.99

JUN190614-M DC

7

MARVEL MASTERS OF SUSPENSE: LEE & DITKO OMNIBUS VOLUME 1 HC

$100.00

FEB190976 MAR

8

AMAZING SPIDER-MAN: HUNTED TP

$39.99

MAY190964 MAR

9

THE BOYS OMNIBUS VOLUME 1 TP (MR)

$29.99

DEC181256-M DYN

10

MISTER MIRACLE HC (MR)

$34.99

JAN198940 DC

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

NEON GENESIS EVANGELION ART COLLECTION HC

$39.99

JUN192115 UDO

2

MEGA MAN BATTLE NETWORK OFFICIAL COMPLETE WORKS

$44.99

JUN192114 UDO

3

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC

$29.95

APR191757-M GEM

4

THE SAGA OF TANYA THE EVIL VOL. 6 SC

$14.00

MAY192174 YEN

5

STAR WARS: REY AND PALS HC

$14.95

JUN191651 CHR

6

CYCLE OF THE WEREWOLF ILLUSTRATED NOVEL SC

$18.00

JUN191761 POC

7

SO I’M A SPIDER, SO WHAT? VOL. 6 SC

$14.00

MAY192175 YEN

8

DARK SOULS DESIGN WORKS VOLUME 1 HC

$39.99

AUG131470 UDO

9

THE ART OF DEJAH THORIS & THE WORLDS OF MARS VOL. 2 HC (MR)

$39.99

JAN191259 DE

10

THE SHADOW DOUBLE NOVEL VOL. 143 SC

$14.95

APR191921 SAN

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC COMICS: SOVEREIGN KNIGHT BATMAN BLUE FIGURE JUN188303 MEZ

2

POP! DC HEROES: BATMAN DAMNED VINYL FIGURE DEC188715 FUN

3

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGURE JUN188595 FUN

4

X-FORCE LEGENDS ACTION FIGURES APR198748 HAS

5

MARVEL LEGENDS GEAR: AVENGERS ENDGAME: POWER GAUNTLET JAN199285 HAS

6

MARVEL SELECT: PSYLOCKE FIGURE FEB192448 DST

7

BATMAN THE ANIMATED SERIES: BATCYCLE & FIGURE SET JAN190709 DC

8

POP! MARVEL: NOVA PRIME VINYL FIGURE OCT188711 FUN

9

DC DESIGNER SERIES: NIGHTWING BY JIM LEE STATUE JAN190712 DC

10

MASTERS OF THE UNIVERSE: SKELETOR 1/6-SCALE COLLECTIBLE FIGURE SEP188638 MON

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI

2

PATHFINDER BESTIARY HC (P2) MAY193229 PAI

3

PATHFINDER ADVENTURE PATH: AGE OF ASHES VOL. 1 (P2) MAY193233 PAI

4

PATHFINDER ADVENTURE: FALL OF PLAGUESTONE (P2) MAY193232 PAI

5

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

6

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI

7

D&D: BALDUR’S GATE: DECENT INTO AVERNUS MINIATURES BRICK JAN198568 NEC

8

PATHFINDER BESTIARY SPECIAL EDITION HC (P2) MAY193230 PAI

9

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

10

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

Auto DraftAuto Draft

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

twitter   facebook square   globe