Marvel Had One-And-A-Half Times DC’s Marketshare In February, But Dark Knight Outsold Star Wars

Posted by March 4, 2016 Comment

The beginning of the year saw Marvel Comics grab a 44.38% dollar share and a 48.17% unit share of sales in North American comic book stores through Diamond Comic Distributors. While DC Entertainment had only a 22.16% dollar share and a 24.02% unit share. That was quite the disparity.

Things are slightly better for DC and slightly worse for Marvel in February 2016’s figures compared to January 2016. But then they really would have to be.

So Marvel’s dollar share has slipped two points to 42.19% and their unit share has slipped a whopping seven-and-a-half point to 40.78% unit share.

While DC Entertainment have put on seven points to their 29.01% dollar share and two points to their 26.00% unit share.

And a lot of that is down to the Dark Knight III continuing to perform gangbusters, getting the top spot in the charts and pushing aside Star Wars. But with only Batman and Justice League in the top ten as well, Marvel dominated DC in that regard, with a very successful launch of Power Man & Iron Fist surprisingly cracking the top ten, joined by the launches of Spider-Man and Deadpool: Mercs For Money.

Image Comics have maintained their around-about 10% share, with signs that they will keep pushing those digits. The Wicked + The Divine being the best selling graphic novel of the month will have helped, outselling Star Wars, Lumberjanes and Batman – but there’s a surprisingly high place in that chart for Sunstone and The Fade-Out as well.  Image’s number 1 comic from January, The Walking Dead, drops to 13 in February without an anniversary issue to boost it, the penultimate issue of Chuck Palahniuk’s sequel to Fight Club, Fight Club 2 #9 from Dark Horse has come in at #63. IDW Publishing’s top selling book Back to the Future #5 was at #102 and Oni Press’ top selling title Invader Zim #7 came in at #90.

But once again, year on year, 2016 is proving to be a lower performing year in terms of comic book sales than 2015, with February doing even moor poorly than January…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS40.78%
DC ENTERTAINMENT26.00%
IMAGE COMICS9.18%
IDW PUBLISHING4.78%
DARK HORSE COMICS3.07%
BOOM! STUDIOS2.12%
DYNAMITE ENTERTAINMENT2.09%
ONI PRESS INC.1.04%
VIZ MEDIA0.94%
TITAN COMICS0.92%
OTHER NON-TOP 109.09%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS42.19%
DC ENTERTAINMENT29.01%
IMAGE COMICS10.13%
IDW PUBLISHING4.14%
DARK HORSE COMICS2.59%
BOOM! STUDIOS1.94%
DYNAMITE ENTERTAINMENT1.68%
ONI PRESS INC.0.85%
VALIANT ENTERTAINMENT LLC0.84%
TITAN COMICS0.82%
OTHER NON-TOP 105.82%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS80320112
DC ENTERTAINMENT78281107
IMAGE COMICS5313066
IDW PUBLISHING4122063
DARK HORSE COMICS2716043
BOOM! STUDIOS2313036
DYNAMITE ENTERTAINMENT206026
TITAN COMICS146121
ONI PRESS73010
VIZ MEDIA0202
OTHER NON-TOP 1014213431307

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
FEBRUARY 2016 VS. JANUARY 2016
COMICS0.14%-5.26%
GRAPHIC NOVELS-0.63%8.21%
TOTAL COMICS/GN-0.10%-4.24%
FEBRUARY 2016 VS. FEBRUARY 2015
COMICS-6.73%-14.62%
GRAPHIC NOVELS12.00%18.12%
TOTAL COMICS/GN-1.69%-12.54%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS-5.32%-9.52%
GRAPHIC NOVELS1.13%2.92%
TOTAL COMICS/GN-3.43%-8.63%

TOP 10 COMICS BOOKS

RANKDESCRIPTIONPRICEVENDOR
1DARK KNIGHT III: THE MASTER RACE #3$5.99DC
2STAR WARS #16$3.99MAR
3BATMAN #49$3.99DC
4SPIDER-MAN #1$3.99MAR
5DEADPOOL: THE MERCS FOR MONEY #1$3.99MAR
6DEADPOOL #7$9.99MAR
7DARTH VADER #16$3.99MAR
8POWER MAN AND IRON FIST #1$3.99MAR
9AMAZING SPIDER-MAN #7$3.99MAR
10JUSTICE LEAGUE #48$3.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THE WICKED & THE DIVINE VOLUME 3 TP (MR)$14.99IMA
2STAR WARS: CHEWBACCA TP$16.99MAR
3LUMBERJANES VOLUME 3 TP$14.99BOO
4BATMAN: THE DARK KNIGHT RETURNS TP$19.99DC
5BATMAN: HARLEY AND IVY DELUXE EDITION HC$24.99DC
6SUNSTONE VOLUME 4 OGN SC (MR)$14.99IMA
7NEW SUICIDE SQUAD VOLUME 2: MONSTERS TP$14.99DC
8THE FADE-OUT VOLUME 3 TP (MR)$12.99IMA
9AMAZING SPIDER-MAN: EDGE OF SPIDER-VERSE TP$15.99MAR
10SAGA VOLUME 5 TP (MR)$14.99IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN CHARACTER ENCYCLOPEDIA HC$16.99DK
2THE ELTINGVILLE CLUB HC$19.99DAR
3DOCTOR WHO COLORING BOOK$14.99PUT
4THE SHADOW DOUBLE NOVEL VOLUME 103 SC$14.95SAN
5WONDER WOMAN: AMAZON WARRIOR SC$5.99SCH
6BATMAN & ROBIN ADVENTURES: THE JOKER’S MAGIC MAYHEM TP$5.95CAP
7BATMAN TALKING BUST & ILLUSTRATED BOOK KIT$12.95RUN
8BATMAN & ROBIN ADVENTURES: TWO-FACE FACE OFF TP$5.95CAP
9BATMAN & ROBIN ADVENTURES: THE SCARECROW’S NIGHTMARE MAZE TP$5.95CAP
10BATMAN & ROBIN ADVENTURES: CLAYFACE’S SLIME SPREE TP$5.95CAP

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1GHOSTBUSTERS SELECT SERIES 1 ACTION FIGURESDST
2MARVEL SELECT: DEADPOOL ACTION FIGURESDST
3MOVIE REALIZATION STAR WARS: SAMURAI DARTH VADER “DEATH STAR” ACTION FIGUREBLU
4ALIENS WARRIOR COOKIE JARDST
5THE FLASH STATUE PAPERWEIGHTICO
6STAR WARS: THE FORCE AWAKENS: FIRST ORDER STORMTROOPER ARTFX+ STATUE 2-PACKKOT
7MARVEL NOW: MAGNETO ARTFX+ STATUEKOT
8STREET FIGHTER: POISON BISHOUJO STATUEKOT
9DC COMICS SUPER HEROES: WONDER WOMAN BUSTDC
10BATMAN 1966: BATMOBILE WITH ACTION FIGUREMAT

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1DC HEROCLIX: WORLDS FINEST BOOSTER BRICKNEC
2MAGIC THE GATHERING TCG: OATH OF THE GATEWATCH BOOSTERSWIZ
3DC HEROCLIX: DAWN OF JUSTICENEC
4CTHULHU MONOPOLYUSA
5DUNGEONS & DRAGONS DICE MASTERS: FAERUN UNDER SIEGENEC
6DC HEROCLIX: WORLDS FINEST FAST FORCES 6-PACKNEC
7DC HEROCLIX: DAWN OF JUSTICE FAST FORCES 6-PACKNEC
8STAR WARS: THE FORCE AWAKENS CHESS GAMEHAS
9CTHULHU YAHTZEEUSA
10STAR WARS: THE FORCE AWAKENS MONOPOLYHAS

 

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Dollar Market Share – February 2016

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Unit Market Share – February 2016

(Last Updated March 4, 2016 10:58 am )

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