Secret Wars Beats Dark Knight III #2 In December – But DC Dramatically Recovers Marketshare From Marvel

Of late, DC Comics marketshare has been dropping away, down past the 30% mark and getting perilously close to the 20% mark. In December, that turned around somewhat. Marvel is still be far the strongest publisher in the direct market, but DC Comics traditionally does a lot better in the Christmas market, able to monetise its back catalogue, trades, hardcovers and collections far better than Marvel is able to.

Secret Wars #8 topped the list, over Dark Knight III #2, both beating out Star Wars – though the franchise places four titles in the top ten thanks to the Annual issues. The launch of Batman/TMNT did rather well, Marvel has a strong launch for Guardians Of The Infinity as DC did with Harley’s Little Black Book – which beat both the Star Wars annuals.

In October, Marvel Comics increased their share of revenue in the comic book direct market from 32.67% to 43.65% and their sale of number of comics sold increase from 38.12% to 48.26%.While DC Comics saw their marketshare fall from 26.01% to 21.85% and 26.32% down to 22.92%.

In November, Marvel’s dollar share was down by a fraction to 43.2% and sales share down a similar fraction to 47.65%. DC’s marketshare rose to 26.35% dollar share and a 26.09% sales share.

And now in December, DC continues that upward trend and Marvel slips considerably. Marvel has 37.09% dollar share and a 41.87% sales share, a drop of six points for each.

While DC Comics, who put on around five points last month, puts on over three points again, with a 29.32% dollar share and a 29.93% sales share.

And those missing three points? Some went to Image Comics with a 10.29% dollar share and a 10.65% unit share. And IDW got a point or so, with a 5.31% dollar share and a 4.10% unit share.

Image’s top title was The Walking Dead #149 at #26, Dark Horse Comics had Fight Club 2 #8 at top #81, IDW had Back to the Future #3 at #106 and Oni Press had Invader Zim #5 at #86.

Brian K. Vaughan and Marcos Martin’s The Private Eye Deluxe Edition from Image was the best-selling graphic novel of December but Harley Quinn‘s trades did bloody well too and the Black Mask collection of We Can Never Go Home at number 6 for the month,

And IDW’s Locke & Key: Shades of Terror Coloring Book,was the best selling non-comics book of the month. Expect this to be the story of 2016….

But as for the whole of 2015? Sales are up on 2014… 7.17% in sales overall, and 9% in comics alone, when it was just a 4% increase from 2014 over 2013.

Which means even though DC’s marketshare has dropped, they are still bringing in more money in 2015 than they did in 2014….

UPDATE: Ulp, no it’s not. My head hangs in shame. It’s just not quite as bad of a drop….

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.09%
DC ENTERTAINMENT29.32%
IMAGE COMICS10.29%
IDW PUBLISHING5.31%
DARK HORSE COMICS3.05%
BOOM! STUDIOS1.91%
DYNAMITE ENTERTAINMENT1.63%
TITAN COMICS1.38%
ONI PRESS0.89%
VIZ MEDIA0.82%
OTHER NON-TOP 108.31%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS41.87%
DC ENTERTAINMENT29.93%
IMAGE COMICS10.65%
IDW PUBLISHING4.10%
DARK HORSE COMICS2.43%
BOOM! STUDIOS1.71%
DYNAMITE ENTERTAINMENT1.55%
TITAN COMICS1.21%
VALIANT ENTERTAINMENT LLC0.80%
ONI PRESS0.74%
OTHER NON-TOP 105.02%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC ENTERTAINMENT98361135
MARVEL COMICS81270108
IMAGE COMICS7716093
IDW PUBLISHING5029079
DARK HORSE COMICS3217049
BOOM ENTERTAINMENT319040
DYNAMITE ENTERTAINMENT239032
TITAN COMICS176427
VIZ MEDIA017017
ONI PRESS INC.84012
OTHER NON-TOP 1013913841318

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
DECEMBER 2015 VS. NOVEMBER 2015
COMICS-2.14%0.68%
GRAPHIC NOVELS12.73%7.36%
TOTAL COMICS/GN1.53%1.09%
DECEMBER 2015 VS. DECEMBER 2014
COMICS25.05%18.63%
GRAPHIC NOVELS14.12%7.03%
TOTAL COMICS/GN21.85%17.80%
YEAR 2015 VS. YEAR 2014
COMICS8.99%6.54%
GRAPHIC NOVELS3.14%3.35%
TOTAL COMICS/GN7.17%6.28%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1SECRET WARS #8$3.99MAR
2DARK KNIGHT III: THE MASTER RACE #2$5.99DC
3STAR WARS #13$3.99MAR
4BATMAN/TEENAGE MUTANT NINJA TURTLES #1$3.99DC
5BATMAN #47$3.99DC
6GUARDIANS OF INFINITY #1$4.99MAR
7DARTH VADER #14$3.99MAR
8HARLEY’S LITTLE BLACK BOOK #1$4.99DC
9STAR WARS ANNUAL #1$4.99MAR
10DARTH VADER ANNUAL #1$4.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THE PRIVATE EYE DELUXE EDITION HC (MR)$49.99IMA
2HARLEY QUINN VOLUME 2: POWER OUTAGE TP$16.99DC
3AVATAR THE LAST AIRBENDER VOLUME 11: SMOKE & SHADOW PART 2 TP$10.99DAR
4BATMAN VS. SUPERMAN TP$9.99DC
5SAGA VOLUME 5 TP (MR)$14.99IMA
6WE CAN NEVER GO HOME TP (MR)$9.99BLA
7HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC$24.99DC
8STAR WARS: DARTH VADER VOLUME 1: VADER TP$19.99MAR
9CIVIL WAR TP$24.99MAR
10AMAZING SPIDER-MAN: RENEW YOUR VOWS TP$17.99MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1LOCKE & KEY: SHADES OF TERROR COLORING BOOK$9.99IDW
2STAR WARS ARTIFACT EDITION HC$75.00IDW
3GRIMM FAIRY TALES: ADULT COLORING BOOK$12.99ZEN
4THE ART OF FALLOUT 4 HC$49.99DAR
5THE LITTLE BOOK OF BATMAN FLEXICOVER (MR)$9.99TAS
6WONDER WOMAN: TIARA BRACELET & BOOK KIT$9.95RUN
7THE LITTLE BOOK OF WONDER WOMAN FLEXICOVER$9.99TAS
8THE SHADOW DOUBLE NOVEL VOLUME 102 SC$14.95SAN
9THE LITTLE BOOK OF SUPERMAN FLEXICOVER$9.99TAS
10LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1HALO: MJOLNIR MARK V & MARK VI DELUXE ARTFX+ STATUE 2-PACKKOT
2DC COMICS: THE BOMBSHELLS JOKER & HARLEY QUINN STATUEDC
3ALEX ROSS JUSTICE LEAGUE ACTION FIGURE 6-PACKDC
4DC COMICS: THE NEW 52: JUSTICE LEAGUE ACTION FIGURE 7-PACKDC
5DC COMICS: BATGIRL STATUEDC
6BATMAN THE ANIMATED SERIES: MASK OF THE PHANTASM ACTION FIGURE 2-PACKDC
7DC COMICS COVER GIRLS: CATWOMAN STATUEDC
8DC ICONS: GREEN LANTERN: HAL JORDAN DARK DAYS DELUXE FIGUREDC
9DC ICONS: THE FLASH CHAIN LIGHTNING ACTION FIGUREDC
10MARVEL SELECT: DR. STRANGE ACTION FIGUREDST

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION)BOO
2BACK TO THE FUTURE MONOPOLYDST
3MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
4SUPERFIGHT ORANGE DECKIMA
5SUPERFIGHT RED DECKIMA
6SUPERFIGHT BLUE DECKIMA
7SUPERFIGHT PURPLE DECKIMA
8SUPERFIGHT GREEN DECKIMA
9JAY & SILENT BOB STRIKE BACK MONOPOLYDST
10DC HEROCLIX BRAINIAC SKULL SHIPNEC

 

d1

Dollar Market Share – December 2015

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Unit Market Share – December 2015

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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