Aquaman Outsells Every Marvel Comic Again, But Marvel Thrashes DC On Market Share – February 2012 Stats

I understand that once again, DC have a lock down on the top ten of comics distributed in North American comic shops, with the sixth issues of Justice League, Batman, Action Comics, Detective Comics, Green Lantern, Batman: The Dark Knight, Superman, Flash, Aquaman and Batman & Robin. The only difference from January 2012 is that Aquaman is now ahead of Batman & Robin.

However, there are dramatic changes for market share. In January, Marvel led DC on share of dollars by 35.17% to 33.55% while DC led Marvel on the actual number of comics sold, 39.86% to 37.51%.

In February, possibly as a result of Marvel taking advantage of a five week month, with DC again abandoning the final week of the month to non-52 comics, Marvel leads for both. In a big way.

For dollar share, Marvel has a similar share with 35.92% of the market, a gain of 3/4 or a point. DC however sees its share drop four point to 29.47% back under than important 30% figure, something they haven’t done since around this time last year.

And on tha amount of comics sold, Marvel have incresed their share by over one point to 38.61% while DC have seen their share drop by four-and-a-half point to 35.26%.

I understand that plans are afoot at DC to deal with the fifth week issue. The next month it occurs will be in May.

Overall sales are still up by a fifth year on year for comics and graphic novels. There’s a lot of money still being dropped on them thar print comic book thingies.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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