Further Numbercrunching DC Comics And Marvel In September 2011

So the Diamond figures have come through. DC has grabbed the top spot in both volume and dollars spent on comics in September, for the first time in six years. But some have pointed out that despite the millions in publicity both spent and earned, as well as the natural sales bump from a first issue, DC have only just pipped Marvel.

But it’s not quite as easy as that.

First, consider that DC published around sixty single comic books in September. Marvel, over a hundred.

Second, I understand that Britain responded as a whole to the relaunch greater than America as a whole, and those numbers are never reported by Diamond.

But thirdly, the reported figures include an expected 20% return for DC’s returnable comics, making up much their line, but returns are expected to be minuscule. And once you fix that, lots of things start to change.

Let’s say, just for a little fun, that no copies are returned. Obviously there will be some, but they will affect the lower sellers more, probably. But what does it do to the Diamond released figures if there are no returns for each title listed?

Well now DC takes the whole of the top ten. Superman now jumps over both Green Lantern and Flash, Batgirl now jumps into the top 10, with both Fear Itself and Ultimate Comics Spider-Man #1 pushed out, indeed now the only non-DC books in the top twenty. And at the bottom OMAC is now the 74th best seller rather than the 82nd.

And when you look at the marketshare as a whole, if the DC could quite easily have a five point lead in terms of dollars and fifteen points in terms of units sold.

Unless Diamond Comic Distributors release new figures taking into account what actually happened after the returns, if any, are taken into account. this will only be a bit of fun.

I say fun. I’ve spend the afternoon numbercrunching this… but the results also justifying the plus 200,000 and plus 100,000 figures given to books by DC Comics when you consider that Britain adds around 15% onto sales reported by Diamond, and last month, Fear Itself #5 was listed by Diamond at around 90,000 without. Suddenly it all fits a little better…

Original PositionAmended PositionOriginal RatioAmended RatioTitleCostPublisher
11100.00100.00BATMAN #1$2.99DC
2296.9996.99ACTION COMICS #1$3.99DC
5362.8378.54SUPERMAN #1 [*]$2.99DC
3475.1975.19GREEN LANTERN #1$2.99DC
4568.6068.60FLASH #1$2.99DC
6654.8768.59DETECTIVE COMICS #1 [*]$2.99DC
7752.2265.28BATMAN THE DARK KNIGHT #1 [*]$2.99DC
10845.2456.55BATMAN AND ROBIN #1 [*]$2.99DC
12943.2554.06BATGIRL #1 [*]$2.99DC
141039.6849.6GREEN LANTERN CORPS #1 [*]$2.99DC
81149.3749.37FEAR ITSELF #6$3.99MAR
151239.1048.88TEEN TITANS #1$2.99DC
161338.3647.95AQUAMAN #1 [*]$2.99DC
91446.3046.30ULTIMATE COMICS SPIDER-MAN #1$3.99MAR
111544.6044.60GREEN LANTERN NEW GUARDIANS #1$2.99DC
191635.3244.15RED LANTERNS #1 [*]$2.99DC
201733.3641.7JUSTICE LEAGUE DARK #1 [*]$2.99DC
211833.2941.61NIGHTWING #1 [*]$2.99DC
241932.4240.53JUSTICE LEAGUE INTERNATIONAL #1 [*]$2.99DC
132040.4540.45WONDER WOMAN #1$2.99DC
172138.3338.33BATWOMAN #1$2.99DC
182238.1838.18AMAZING SPIDER-MAN #669$3.99MAR
282329.4636.83GREEN ARROW #1 [*]$2.99DC
332428.4835.60CATWOMAN #1 [*]$2.99DC
312528.6935.86SUPERGIRL #1 [*]$2.99DC
392626.8033.50RED HOOD AND THE OUTLAWS #1 [*]$2.99DC
402726.7833.48BIRDS OF PREY #1 [*]$2.99DC
412826.7333.41SAVAGE HAWKMAN #1 [*]$2.99DC
422926.5633.20SUPERBOY #1 [*]$2.99DC
223032.9532.95ULTIMATE COMICS X-MEN #1$3.99MAR
233132.6432.64AVENGERS #17$3.99MAR
253230.9630.96UNCANNY X-MEN #543$3.99MAR
463324.6230.77FURY OF FIRESTORM THE NUCLEAR MEN #1 [*]$2.99DC
263430.7630.76NEW AVENGERS #16$3.99MAR
273530.5730.57AMAZING SPIDER-MAN #670$3.99MAR
473624.0730.09LEGION OF SUPER HEROES #1 [*]$2.99DC
493723.8729.94SUICIDE SQUAD #1 [*]$2.99DC
293829.0629.06SWAMP THING #1$2.99DC
303928.8828.88CAPTAIN AMERICA #3$3.99MAR
324028.5428.54UNCANNY X-FORCE #15$3.99MAR
344128.1828.18FF #9$2.99MAR
544222.4628.08DEATHSTROKE #1 [*]$2.99DC
354327.9027.90ULTIMATE COMICS SPIDER-MAN #2$3.99MAR
364427.8727.87X-MEN SCHISM #4$3.99MAR
564522.1527.69LEGION LOST #1 [*]$2.99DC
574622.0027.50ANIMAL MAN #1 [*]$2.99DC
584721.9627.45BATWING #1 [*]$2.99DC
374827.3427.34NEW AVENGERS #16.1$2.99MAR
604921.8327.29DC UNIVERSE PRESENTS #1 [*]$2.99DC
385027.0727.07KICK-ASS 2 #4 (MR)$2.99MAR
625121.2326.54BLUE BEETLE #1 [*]$2.99DC
435226.4126.41NEW AVENGERS ANNUAL #1$4.99MAR
635321.0726.34CAPTAIN ATOM #1 [*]$2.99DC
655420.8626.08ALL STAR WESTERN #1 [*]$3.99DC
685520.2025.25HAWK AND DOVE #1 [*]$2.99DC
715619.9424.93RESURRECTION MAN #1 [*]$2.99DC
725719.8724,83DEMON KNIGHTS #1 [*]$2.99DC
735819.8524.81FRANKENSTEIN AGENT OF SHADE #1 [*]$2.99DC
445924.7624.76JUSTICE LEAGUE #1$3.99DC
746019.8024.75MISTER TERRIFIC #1 [*]$2.99DC
456124.6224.62STORMWATCH #1$2.99DC
756219.6924.61GRIFTER #1 [*]$2.99DC
766319.2524.06VOODOO #1 [*]$2.99DC
486424.0124.01MIGHTY THOR #6$3.99MAR
506523.8223.82SECRET AVENGERS #17$3.99MAR
776619.1123.89BLACKHAWKS #1 [*]$2.99DC
786718.9523.69I VAMPIRE #1 [*]$2.99DC
516822.9322.93X-MEN #17$3.99MAR
526922.7922.79BTVS SEASON 9 FREEFALL #1$2.99DAR
537022.6822.68ULTIMATE COMICS ULTIMATES #2$3.99MAR
807118.0522.56STATIC SHOCK #1 [*]$2.99DC
557222.3322.33X-MEN #18$3.99MAR
817317.9122.39MEN OF WAR #1 [*]$3.99DC
827417.8222.28OMAC #1 [*]$2.99DC
597521.9221.92INVINCIBLE IRON MAN #508$3.99MAR
617621.3921.39DAREDEVIL #4$2.99MAR
647720.9520.95DAREDEVIL #3$2.99MAR
667820.8520.85X-MEN LEGACY #255$2.99MAR
677920.5320.53X-MEN LEGACY #256$2.99MAR
698020.1420.14WOLVERINE #15$3.99MAR
708120.0620.06WOLVERINE #16$3.99MAR
798218.1018.10CAPTAIN AMERICA AND BUCKY #622$2.99MAR
838317.5817.58VENOM #7 SPI$2.99MAR
848417.3517.35ASTONISHING X-MEN #42$3.99MAR
858517.2317.23FEAR ITSELF UNCANNY X-FORCE #3$2.99MAR
868616.0516.05AVENGERS CHILDRENS CRUSADE #7$3.99MAR
878715.7515.75JOURNEY INTO MYSTERY #627$2.99MAR
888815.3715.37BRILLIANT #1 (MR)$3.95MAR
898915.3115.31JOURNEY INTO MYSTERY #628$2.99MAR
909015.08JUL110654MOON KNIGHT #5$3.99MAR
919114.22JUL110655PUNISHER #3$2.99MAR
929214.14JUL110701DEADPOOL #43$2.99MAR
939314.11JUL110649HULK #40$2.99MAR
949413.84JUL110650HULK #41$2.99MAR
959513.62JUL110582NEW MUTANTS #31$2.99MAR
969613.56JUL110611ULTIMATE COMICS HAWKEYE #2$3.99MAR
979712.84JUL110671THUNDERBOLTS #163$2.99MAR
989812.70JUL110581AVENGERS ACADEMY #19$2.99MAR
999912.59JUL110695X-23 #14$2.99MAR
10010012.48JUL110698X-FACTOR #225$2.99MAR

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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