Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics' Dollar Marketshare Above 11%

As Bleeding Cool rumoured, Todd McFarlane's Spawn #300 was the most-ordered comic book by comic shops in September, and that has now been confirmed by Diamond Comic Distributors. We also mentioned that, so far, it was the second best selling comic of the year – though we will have yo wait for the end of the year for official confirmation on that one.

September 2019 sales in the direct market continued the trend of the year. Selling fewer comic books but for slightly more money, demonstrating the inelastic appeal of comic books in the direct market.

Marvel Comics marketshare dropped back from their close-to-50% share in August, with a still impressive 38.81% of dollars and 45.51% of units shipped. In second place was DC, rising with a market share of 27.80% and 29.15%, respectively. Image Comics ranked third, breaking over ten-percent market share thanks to Spawn and other creator owner projects with a 11.01% dollar share and a 8.32% unit share. The top three were followed by Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and Boom Studios, respectively. Notably, IDW's title-count is down on recent months, which raises Dark Horse's overall overall marketshare position.

Spawn #300 managed to beat a number of significantly promoted Marvel Comics titles such as the Abrams/Pichelli Spider-Man #1 at number two, House of X and Powers of X at numbers 3-6, Geoff Johns and Gary Frank's unauthorised sequel to Watchmen, published by DC Comics, Doomsday Clock #11 at number 7, Donny Cates and Ryan Stegman's Absolute Carnage #3 at 8 with DCeased: A Good Way to Die #1 at 9, and Harleen #1 ranked 10. Notably the ongoing Batman series did not place in the top ten again.

Among the premier publishers, IDW Publishing's top book for September was Teenage Mutant Ninja Turtles #98 at #44, Boom Studios' Something Is Killing the Children #1 ranked #57, Dynamite Entertainment's Vampirella/Red Sonja #1 ranked #101, and Dark Horse Comics' Black Hammer/Justice League #3 ranked #114.

DC dominated the graphic novel charts with six best-selling titles, starting with the hardcover collection of Brian Azzarello and Lee Bermejo's Batman: Damned at #1. Gerard Way and Gabriel Ba's Umbrella Academy #3: Hotel Oblivion TP from Dark Horse Comics charted at #2. Image Comics also placed two volumes on the graphic novel chart with Paper Girls Volume 6 TP and Monstress Volume 4 TP.

Diamond Select Toys' Marvel Gallery: Avengers Endgame: Iron Man MK85 PVC Figure, was September's best-selling figure, with DST charting two other best-sellers, the Marvel Select: Captain Marvel Figure at #5 and the John Wick Select Figure at #10. Mattel's DC Multiverse 6-Inch Figures: Lobo Wave was the #2 selling toy for the month, while Mezco's One-12 Collective: Marvel Netflix: The Punisher Figure punched in at #3. DC Collectibles had three toys in the top ten: Batman Black and White by Marc Silvestri Statue (#4), Dark Nights Metal: Batman the Devastator Statue (#7), and DC Essentials: Red Hood Action Figure (#8). Rounding out the top ten at #9 was Funko's POP! Marvel: Spider-Punk Vinyl Figure, a Diamond Previews Exclusive.

Prime Books' The Year's Best Science Fiction and Fantasy 2019 Edition was September's best-selling book, featuring a collection of top stories from renowned Sci-fi/Fantasy authors.

Paizo Publishing's Pathfinder Core Rulebook (2nd Edition) was September's best-selling game product and one of Paizo's eight products among the top ten.

We look to doing some number crunching later in the week.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS38.81%45.51%
DC27.80%29.15%
IMAGE COMICS11.01%8.32%
DARK HORSE COMICS3.26%2.27%
IDW PUBLISHING3.08%2.92%
DYNAMITE ENTERTAINMENT2.70%2.02%
BOOM! STUDIOS2.48%2.53%
VIZ MEDIA1.57%0.62%
ONI PRESS0.76%0.63%
ARCHIE COMICS0.65%0.63%
OTHER NON-TOP 107.87%5.42%

 

 COMPARATIVE SALES STATISTICS

Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics' Dollar Marketshare Above 11%

DOLLARS

UNITS

SEPTEMBER 2019 VS. AUGUST 2019

COMICS5.20%9.97%
GRAPHIC NOVELS2.90%-1.98%
TOTAL COMICS/GN4.60%9.12%
TOYS-14.00%-33.26%

SEPTEMBER 2019 VS. SEPTEMBER 2018

COMICS10.87%5.25%
GRAPHIC NOVELS-11.54%-20.44%
TOTAL COMICS/GN4.09%3.13%
TOYS9.99%-17.90%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS2.05%-3.29%
GRAPHIC NOVELS-4.26%-10.04%
TOTAL COMICS/GN0.25%-3.79%
TOYS22.69%25.47%

QUARTER 3 2019 VS. QUARTER 2 2019

COMICS13.25%8.20%
GRAPHIC NOVELS1.68%3.50%
TOTAL COMICS/GN10.01%7.88%
TOYS29.24%26.14%

QUARTER 3 2019 VS. QUARTER 3 2018

COMICS5.41%0.01%
GRAPHIC NOVELS-7.95%-15.17%
TOTAL COMICS/GN1.59%-1.16%
TOYS19.23%22.45%

Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics' Dollar Marketshare Above 11%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS99430142
DC83260109
IMAGE COMICS4219061
DARK HORSE COMICS1921040
IDW PUBLISHING2515040
VIZ MEDIA033033
BOOM! STUDIOS1814032
DYNAMITE ENTERTAINMENT155020
ARCHIE COMICS113014
ONI PRESS4408
OTHER NON-TOP 1012718619332
TOTAL44336919831

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SPAWN #300

$7.99

JUN190014-MIMA

2

SPIDER-MAN #1

$4.99

JUL190833-MMAR

3

HOUSE OF X #5

$4.99

JUL190857-MMAR

4

POWERS OF X #5

$4.99

JUL190873-MMAR

5

POWERS OF X #4

$4.99

JUL190865-MMAR

6

HOUSE OF X #4

$4.99

JUL190849-MMAR

7

DOOMSDAY CLOCK #11

$4.99

MAR190507-MDC

8

ABSOLUTE CARNAGE #3

$4.99

JUL190885-MMAR

9

DCEASED: A GOOD DAY TO DIE #1

$4.99

JUL190514-MDC

10

HARLEEN #1 (MR)

$7.99

JUL190510-MDC

 TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SPAWN #300

$7.99

JUN190014-MIMA

2

SPIDER-MAN #1

$4.99

JUL190833-MMAR

3

HOUSE OF X #5

$4.99

JUL190857-MMAR

4

HARLEEN #1 (MR)

$7.99

JUL190510-MDC

5

POWERS OF X #5

$4.99

JUL190873-MMAR

6

POWERS OF X #4

$4.99

JUL190865-MMAR

7

HOUSE OF X #4

$4.99

JUL190849-MMAR

8

DOOMSDAY CLOCK #11

$4.99

MAR190507-MDC

9

ABSOLUTE CARNAGE #3

$4.99

JUL190885-MMAR

10

DCEASED: A GOOD DAY TO DIE #1

$4.99

JUL190514-MDC

 
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN: DAMNED HC (MR)

$29.99

MAR190571DC

2

UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP

$19.99

MAR190279DAR

3

PAPER GIRLS VOLUME 6 TP

$14.99

JUL190107IMA

4

MONSTRESS VOLUME 4 TP (MR)

$16.99

JUL190105-MIMA

5

IMMORTAL HULK VOL. 4: ABOMINATION TP

$15.99

JUN191051MAR

6

HEROES IN CRISIS HC

$29.99

JUN190600DC

7

BATMAN: THE KILLING JOKE HC

$17.99

JUN190574DC

8

BATMAN VOL, 10: KNIGHTMARES TP

$17.99

JUN190562DC

9

BATMAN: NIGHTWALKER: THE GRAPHIC NOVEL

$16.99

MAY190358DC

10

THE JOKER: HIS GREATEST JOKES TP

$19.99

JUN190604DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN: DAMNED HC (MR)

$29.99

MAR190571DC

2

UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP

$19.99

MAR190279DAR

3

MONSTRESS VOLUME 4 TP (MR)

$16.99

JUL190105-MIMA

4

MARVEL HORROR OMNIBUS HC

$150.00

MAR190992MAR

5

HEROES IN CRISIS HC

$29.99

JUN190600DC

6

PAPER GIRLS VOLUME 6 TP

$14.99

JUL190107IMA

7

TIMELY'S GREATEST: GOLDEN AGE SUB-MARINER BY EVERETT HC

$150.00

MAR190993-MMAR

8

UMBRELLA ACADEMY LIBRARY EDITION VOL. 1 HC

$39.99

JUN190309DAR

9

BATMAN ETERNAL OMNIBUS HC

$125.00

JAN190658DC

10

SPIDER-MAN BY JOHN BYRNE OMNIBUS HC

$125.00

MAR191002MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE YEAR'S BEST SCIENCE FICTION & FANTASY 2019 EDITION

$19.95

NOV188362PRI

2

FREE S$$T: THE CHARLES BURNS ZINE COLLECTION HC

$19.99

JUL191904FAN

3

THE DARK CRYSTAL LITTLE GOLDEN BOOK

$4.99

JUL191956GOL

4

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC

$12.99

OCT151871ZEN

5

FRANK CHO: BALLPOINT BEAUTIES SC

$19.95

JUN191759FLE

6

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148UDO

7

THE SHADOW DOUBLE NOVEL VOL. 144 SC

$14.95

MAY191887SAN

8

MY LITTLE PONY: BEST GIFT EVER PERFECT PINKIE PRESENT LITTLE GOLDEN BOOK

$4.99

JUL191958GOL

9

CATS OF THE LOUVRE MANGA HC

$29.99

JUL192406VIZ

10

DOCTOR WHO: RESURRECTION OF THE DALEKS HC

$16.99

JUL191682BBC

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL GALLERY: AVENGERS ENDGAME: IRON MAN MK85 PVC FIGUREFEB198521DST

2

DC MULTIVERSE 6-INCH FIGURES: LOBO WAVENOV188888MAT

3

ONE-12 COLLECTIVE: MARVEL NETFLIX: THE PUNISHER FIGUREMAR188817MEZ

4

BATMAN BLACK AND WHITE BY MARC SILVESTRI STATUEFEB190627DC

5

MARVEL SELECT: CAPTAIN MARVEL MOVIE FIGUREJAN192554DST

6

DC COMICSl CATWOMAN RETURNS BISHOUJO STATUEJAN198158KOT

7

DARK NIGHTS METAL: BATMAN THE DEVASTATOR STATUEFEB190623DC

8

DC ESSENTIALS: RED HOOD ACTION FIGUREFEB190631DC

9

POP! MARVEL: SPIDER-PUNK VINYL FIGURESEP188215FUN

10

JOHN WICK SELECT FIGURESEP182329DST

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER CORE RULEBOOK HC (P2)MAY193227PAI

2

PATHFINDER: LOST OMENS WORLD GUIDE HC (P2)MAY193231PAI

3

STARFINDER RPG: ALIEN ARCHIVE 3 HCJUN193098PAI

4

MARVEL HEROCLIX: X-MEN ANIMATED SERIES DARK PHOENIX BOOSTER BRICKMAY193279NEC

5

PATHFINDER BESTIARY HC (P2)MAY193229PAI

6

CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HCJUN173357GRE

7

PATHFINDER: CORE RULEBOOK HC SPECIAL EDITION (P2)MAY193228PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITIONAPR168770PAI

9

PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 2 (P2)MAY198358PAI

10

PATHFINDER GM SCREEN (P2)MAY193238PAI

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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