Dark Horse Makes Stranger Things, MST3K, and Umbrella Academy Returnable (with a Catch)

Posted by July 20, 2018 Comment

The comic book direct market can seem like a game rigged to benefit publishers and pretty much nobody else. Publishers can share some of the burden when they make a series returnable, and that’s what Dark Horse promised to do during their presentation at the Diamond Retailer Lunch before San Diego Comic-Con today.

Starting with the new Stranger Things line of comics, launching with a first mini-series in September from Jody Houser, Stefano Martino, Keith Champagne, and Lauren Affe.

We also got a look inside the book…

Dark Horse’s upcoming Mystery Science Theater 3000 comic by Joel Hodgson will be returnable as well.

And Umbrella Academy, which we recently learned is returning for its long, long-awaited third volume, Hotel Oblivion, from Gerard Way and Gabriel Ba.

But there is a catch. Retailers will need to order 20 if they want to take advantage of the returnability.

Stay tuned for more news from the Diamond Retailer Lunch. Retailers eat very slowly, so this could be going on for a while.

(Last Updated July 20, 2018 3:58 pm )

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A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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