Bleeding Cool has been listening through the Publishers Weekly podcast, where the site interviews DC Co-Publishers Dan DiDio and Jim Lee discuss some about how DC is doing in terms of sales and in terms of upcoming projects.
One interesting element has been the comment from Jim Lee on the DC Superhero Girls line, a series that is aimed at a younger, female audience, and has including animated shorts, dolls, LEGO, and much more. The series also has it’s own comics line, publishing as volumes of OGNs, which according to Lee are doing exceedingly well.
Discussing DC’s rumoured plans to move into a line of younger audience books, he was then asked about how DC Superhero Girls was doing. He said:
“You know what, I think that’s one of the reasons we feel so confident moving into this space, or our plans of moving into this space in that DC Superhero Girls has been a consistent great best-seller for us. The first volume has sold over 100,000 units at this point, it’s actually been one of the most successful elements of that entire program.”
If this is the case, those are impressive figures indeed, and certainly implies a huge market of young readers who are gaining a love for superheroes now. Indeed, it would be evidence alone that such a demographic would be further invested in these characters. And it would seem to make sense that DC look further into developing a line of younger reader titles, and presumably connected merchandise and media, that can continue to expand into this market.
DC Superhero Girls may be one of the safest titles from cancellation in all of comics if this is the case.
Summary: Super Hero Girls features DC Comics’ most powerful and diverse line-up of female characters as relatable teens, playing out across multiple entertainment content platforms and product categories to create an immersive world. Icons including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction, as each character has her own storyline that explores what teen life is like as a Super Hero.