On a day where we celebrate this amazing comic industry with the biggest convention of the year, we remember someone who helped build it into what it is today. Word from multiple sources tell us that Flo Steinberg has passed away this morning.
Fabulous Flo, as she was known to Marvel fans around the world, was an original member of the Marvel Bullpen in the 1960s, taking on multiple roles in the company including fan liaison and secretary to Stan “the Man” Lee when things took off. She was also a publisher in her own rights for one of the first underground comics, Big Apple Comix in 1975.
She famously appeared in a few of the Marvel comics when the bullpen crew were depicted, including as a stand-in for Sue Storm when they did What If The Original Marvel Bullpen Had Become The Fantastic Four?
She left Marvel in 1969 when the company refused giving her a $5 an hour raise. She went to work for the oil industry for a while, then lived in California and Oregon before moving back to New York to help run the mail order wing of Warren Publishing.
She spoke at a 1974 New York Comic Art Convention panel on the role of women in comics and the following hear is when she published Big Apple Comix. The book contained the work of Neal Adams, Archie Goodwin, Denny O’Neil, Al Williamson, and Wally Wood. Steinberg returned to work for Marvel as a proofreader in the 1990s. Flo would speak at comic book conventions until at least 2007.
Rest in peace, Fabulous Flo.