Nick Spencer Tweets On Trickle Down Economics For The Comics Industry

Posted by May 17, 2017 Comment

trickledowncomicnomics

The first sales numbers for Secret Empire are in, and while the book’s #0 issue did land at the top of the charts for April, it wasn’t the best selling or even second best selling single issue comic book of the month. Both Batman #21 and The Flash #21, part of DC’s The Button crossover, outsold Secret Empire #0 by a considerable margin. Or, in other words:

Does this mean the strength of Marvel’s event book economy is beginning to falter?

Now, in the wake of the cancellation of Black Panther and The Crew, Spencer has taken to Twitter to address general criticism that lower profile books like The Crew would have a better chance if Marvel put some effort into promoting them. Spencer first made reference to a thread he posted in March:

https://twitter.com/nickspencer/status/864169867674398720

That thread:

https://twitter.com/nickspencer/status/848022414587871233

https://twitter.com/nickspencer/status/848022901479530499

https://twitter.com/nickspencer/status/848023657934761985

https://twitter.com/nickspencer/status/848024383947800576

https://twitter.com/nickspencer/status/848025244648341504

It’s true that costly advertising campaigns may not be financially viable for most comics books. But that being said, it’s also not the only means of promotion. There are lots of high profile websites willing to publish Marvel PR on comic books completely free of charge. In any case:

https://twitter.com/nickspencer/status/848025820937428995

https://twitter.com/nickspencer/status/848026881852981249

A Marvel classic: it’s the job of readers to promote comics (and then, by extension, is it the fault of readers if a book is canceled?). Spencer brought his thoughts back to the present:

https://twitter.com/nickspencer/status/864171243867586560

https://twitter.com/nickspencer/status/864191195852922880

https://twitter.com/nickspencer/status/864191928052531200

Trickle Down Economics for the comics industry. The mere existence of super-mega-crossover event comics, on which Marvel seems to focus the bulk of its marketing efforts, helps the smaller books make more money? It’s the way the comics industry would work if Ronald Reagan were running things, and everybody loves Ronald Reagan. “Mister Didio, tear down that wall!” But does it really work?

Fabian Nicieza thinks so:

https://twitter.com/nickspencer/status/864202276545544193

But that was ten years ago. Elsewhere on Twitter, pundit Colin Spacetwinks offered a well-researched rebuttal that shows that Trickle Down Cominomics may have diminishing returns, and earned a lot of retweets and likes, showing many agree:

And backed it up with numbers:

Marvel looking inward? Is that likely?

Secret Empire #2 is in stores now. Will we see the rest of Marvel’s line enjoy a trickle down boost in response? May’s sales numbers should be released in a couple of weeks, and then we may have our answer.

(Last Updated May 17, 2017 11:12 am )

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About Jude Terror

A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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