DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

Posted by September 13, 2011 Comment

A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they’ve bought the American-only rights.

So that I can’t see them.

Thankfully Bleeding Cool readers with an American IP address can…

(Last Updated September 13, 2011 3:36 pm )

None found

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

View All Posts

Contact Author

  • This field is for validation purposes and should be left unchanged.