What A (Small) Difference One Week Makes to 2019 Annual Marketshare

Last week, Bleeding Cool ran the marketshare statistics from Diamond Comic Distributors. Which stated that Marvel Comics topped charts with a 40.20% dollar market share and a 44.72% unit share. While DC Comics came second with a 29.29% dollar market share and a 30.74% unit market share. But Diamond says that "due to the skip weeks at the end of the year, invoiced dollars were under-reported. This affects dollar ranks on the comics and graphic novel charts, percentage changes, and market share."

Incoming #1

That week saw a few extra Marvel Comics – but no DC Comics. And, with Incoming #1, it was enough to make a small change. Now Marvel Comics topped charts with a 40.30% dollar market share while DC Comics has a slightly smaller 29.23% marketshare. Dynamite has 2.17% instead of 2.16%, Viz has 1.44% instead of 1.45%. It's not much, but it was enough for Diamond to issue a bunch more numbers.

PublisherDollar %Qty %
MARVEL COMICS40.30%44.72%
DC COMICS29.23%30.74%
IMAGE COMICS8.04%7.69%
IDW PUBLISHING3.55%3.29%
DARK HORSE COMICS3.19%2.33%
BOOM! STUDIOS2.56%2.42%
DYNAMITE ENTERTAINMENT2.17%1.88%
VIZ MEDIA1.44%0.55%
ONI PRESS0.61%0.43%
TITAN COMICS0.60%0.49%
OTHER NON-TOP 108.31%5.47%
RANDOM HOUSE0.55%0.15%
ARCHIE COMIC PUBLICATIONS0.54%0.54%
VALIANT ENTERTAINMENT LLC0.48%0.55%
ST. MARTINS PRESS0.42%0.12%
AFTERSHOCK COMICS0.41%0.42%
YEN PRESS0.36%0.12%
ACTION LAB ENTERTAINMENT0.32%0.25%
FANTAGRAPHICS BOOKS0.31%0.06%
ZENESCOPE ENTERTAINMENT INC0.31%0.29%
VAULT COMICS0.26%0.25%
OTHER NON-TOP 204.35%2.72%

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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