Today, addressing comic book retailers on Facebook, DC Publisher Dan DiDio talked about a number of matters (and you can catch up with them all with this handy tag). We looked his DC Comics plans for big collections and original graphic novels for younger readers. But there’s a lot of money in reprints these days – and brand new formats to squeeze them into.
He first talked about the DC Comics Dollar Reprint line, reprinting individual classic comics and selling them, you guessed it, for a dollar each.
“The dollar books have the purpose of being promotional material for some of the key trades that are going to be coming out, or key events. I also know these are great entry points. We’re toying with the idea of maybe doing a reprint program of a dollar book on a series per month, but want to hear some feedback on that if there is real interest or not. In speaking to retailers, we’ve heard they’re using the dollar books as an entry point to get people into buying on a periodical basis, but if they don’t come out periodically, all we’re doing is one-offs. Maybe creating a periodical dollar book is one way to start that buying pattern again. It’s an idea.”
It is. I’d buy that for a dollar. DiDio also talked about the pricier Facsimile comics that reproduce as accurately as possible a classic comic, including the original ads and paper look.
“We’ll make sure we continue to push those out. We’ll make sure we have exciting ads from the past on those things reprinted in a way that makes them highly collectible and interesting. We’ll make sure we curate a smart list of really intriguing, hard-to-find or unique books. Not just to fill a bucket, but to have a purpose behind them.”
And then there’s the reprint possibilities of the DC Giants line which run new oversized stories in the front and classic stories reprinted in the back, and sold through mass-market stores before coming to comic shops.
“Another way we’re looking at as an entry point for new readers. One of the things I’m looking at with the Giants is going further back in the catalogue. We still have a lot of material that have easy entry and standalone stories. The purpose behind each of the Giants is very clear-it’s our key franchises, key characters, characters that are tied into movies or other initiatives that might create general interest, for people that want to be able to pick something up at a low price and get a good reading experience.”
Make he’ll be able to use the DC Timeline to choose just how far to go back???