A new TV spot for Marvel Studios’ upcoming film Ant-Man and The Wasp shows off one of the film’s hot new stars: the Dell G5 15 Gaming Laptop. Yes, that’s right, Dell’s new laptop will be featured in the film, and Dell has created a cross-promotional TV spot to promote the movie and their computer.
Now, we certainly do not want to disparage the acting talents of the Dell G5 15 Gaming Laptop, which we’re sure is top of the line, but honestly, it’s hard not to believe it got the part due to Dell’s partnership with Marvel Studios to co-promote the movie. But look, you didn’t hear it from us.
A press release elaborates on the role the Dell G5 15 Gaming Laptop plays in the movie, as well as its cousin, the XPS 13 (hello, nepotism!).
Technology plays an integral role in Marvel Studios’ “Ant-Man and The Wasp,” so it’s fitting that fans will be able to see the new Dell G5 15, a powerful gaming laptop that enables great in game-performance and stunning visuals, and the award-winning XPS 13, on the big screen when the film hits theaters this summer. In the film, Dell devices make several appearances in settings like Hank Pym’s lab and at the X-CON security offices.
Of course, Dells were also used in making some parts of the film as well.
This exciting collaboration extends behind the camera, where Dell hardware plays a vital role in creating the visual effects in the film. Marvel Studios enlisted VFX vendors, several of which utilized a breadth of Dell technologies, including Dell EMC PowerEdge servers, and Dell Precision workstations, as the core infrastructure to provide the immense computing power and storage capacity necessary for visual effects designers to bring the movie’s characters and places to life.
Among others, artists at the VFX studio DNEG, who worked on Marvel Studios’ “Ant-Man and The Wasp,” rely on Dell Precision workstations for front-end operations. Dell’s Precision line is a leader in the industry, allowing creators to edit and create in new storytelling methods. In the company’s Vancouver studio alone, more than 300 Dell Precision workstations are used to create compelling effects. Imagine an adrenaline-fueled car chase through San Francisco, moments of Ant-Man and The Wasp shrinking, or an intricate lab scene featuring Ghost phasing in and out of walls – technologies from Dell help make these ideas reality.
The full list of Dell technology DNEG leveraged to create the film includes:
– Dell Precision 7910 workstations
– Dell EMC PowerEdge R630 rack servers with MD3460 RAIDs
– Dell EMC PowerEdge M1000e Blade Server Enclosures
– Hundreds of Dell monitors
But the best part of these kinds of press releases is watching corporate executives attempt to tie together the two products being cross-promoted.
From Mindy Hamilton, Marvel’s Senior Vice President of Global Partnerships & Marketing:
What’s great about this partnership is that it allows our on-screen tech to become a bit more tangible to viewers. We might not be able to replicate Hank Pym’s advancements quite yet, but we hope that the film inspires people to continue pushing the boundaries of what’s possible just like our heroes do.
And from Gerri Tunnell, Senior Vice President, Client Solutions Marketing at Dell:
We are thrilled to team up with Marvel Studios on Ant-Man and The Wasp and demonstrate the super powers of technology. There are a lot of similarities between our brands and fan bases. For example, our goal is to empower our customers, from gamers to visual effects artists, with high-performance technology to drive human progress just like Ant-Man and The Wasp rely on tech to make the world a better place.
Alrighty then. Ant-Man and The Wasp hits theaters on July 6th. Check out the new TV spot from Dell below: