DC Sells More Comics, Marvel Makes More Money: January 2018 Marketshare Establishes New Paradigm

Posted by February 9, 2018 Comment

The gap between Marvel and DC continues to perform pirouettes in January 2018’s marketshare figures, as provided by the direct market’s supplier Diamond Comic Distributors.

Marvel Comics was January’s top publisher in dollars with a 34.30% retailer dollar share and a 36.69% unit share. This is a slight bump on December’s 33.8% dollar share, but a drop on their 38.31% unit share.

 

But DC Entertainment was the month’s top publisher in units shipped, with a 38.94% unit share and a 33.80% retailer dollar share. A drop on their dollar share in December of 34.54%, but a boost to their December 37.65% unit share.

This continues to solidify the new reality. DC sells more comics, Marvel brings in more money, possibly due to having $3.99 as a price baseline compared to DC Comics’ $2.99.

Of course, the best-selling comic, Doomsday Clock #3 was $4.99. And Marvel was locked out of the top five in the Battle of ’75 with The Walking Dead #175 beating out Avengers #675.

Image Comics was third with a 9.48% dollar share and an 8.23% unit share. In fourth was IDW Publishing with a 4.42% dollar share and a 3.51% unit share, followed by Dark Horse Comics with a 2.50% dollar share and a 1.27% unit share. IDW however publishes many more titles than Dark Horse and, per title, Dark Horse probably did better.

Outside of the top ten — indeed the top hundred — Star Wars Adventures: Forces of Destiny: Leia, ranked #135, and Dark Horse Comics’ Sherlock Frankenstein and the Legion of Evil #4 was their top book for January at #179.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS34.30%36.69%
DC ENTERTAINMENT33.80%38.94%
IMAGE COMICS9.48%8.23%
IDW PUBLISHING4.42%3.51%
DARK HORSE COMICS2.50%1.27%
BOOM! STUDIOS2.13%1.74%
DYNAMITE ENTERTAINMENT1.61%2.25%
VIZ MEDIA1.29%0.44%
TITAN COMICS0.96%0.74%
ONI PRESS INC.0.89%0.48%
OTHER NON-TOP 108.63%5.71%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JANUARY 2018 VS. DECEMBER 2017
COMICS6.08%7.60%
GRAPHIC NOVELS-6.09%-11.86%
TOTAL COMICS/GN2.13%5.79%
TOYS5.72%12.29%
JANUARY 2018 VS. JANUARY 2017
COMICS-4.29%-11.40%
GRAPHIC NOVELS3.96%6.09%
TOTAL COMICS/GN-1.97%-10.26%
TOYS24.19%17.66%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL

SHIPPED

MARVEL COMICS86410127
DC ENTERTAINMENT89280117
IMAGE COMICS6218080
IDW PUBLISHING4325068
BOOM! STUDIOS2412036
DARK HORSE COMICS1014024
VIZ MEDIA018018
DYNAMITE ENTERTAINMENT133016
VALIANT ENTERTAINMENT73010
ONI PRESS5409
OTHER NON-TOP 1013913025294
TOTAL39225525672

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #3$4.99NOV170212-MDC
2DARK NIGHTS METAL #5$3.99OCT170206-MDC
3BATMAN #38$2.99NOV170231-MDC
4BATMAN #39$2.99NOV170233-MDC
5THE WALKING DEAD #175 (MR)$3.99NOV170604-MIMA
6AVENGERS #675$4.99OCT170809-MMAR
7BATMAN: WHITE KNIGHT #4$3.99NOV170239-MDC
8AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1$4.99NOV170955-MMAR
9BATMAN AND THE SIGNAL #1$3.99NOV170210-MDC
10OLD MAN HAWKEYE #1$3.99NOV170921-MMAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #3$4.99NOV170212-MDC
2DARK NIGHTS METAL #5$3.99OCT170206-MDC
3AVENGERS #675$4.99OCT170809-MMAR
4THE WALKING DEAD #175 (MR)$3.99NOV170604-MIMA
5AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1$4.99NOV170955-MMAR
6BATMAN #38$2.99NOV170231-MDC
7BATMAN: WHITE KNIGHT #4$3.99NOV170239-MDC
8BATMAN #39$2.99NOV170233-MDC
9BATMAN AND THE SIGNAL #1$3.99NOV170210-MDC
10OLD MAN HAWKEYE #1$3.99NOV170921-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP$10.99SEP170087DAR
2THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR)$16.99NOV170862IMA
3DC SUPER HERO GIRLS: DATE WITH DISASTER TP$9.99NOV170216DC
4DESCENDER VOLUME 5: RISE OF THE ROBOTS TP$16.99NOV170741IMA
5KILL OR BE KILLED VOLUME 3 TP (MR)$16.99NOV170691-MIMA
6SAGA VOLUME 8 TP (MR)$14.99OCT170715IMA
7WOLVERINE: OLD MAN LOGAN VOL. 6: DAYS OF ANGER TP$17.99NOV171057-MMAR
8VISION HC$39.99OCT170993MAR
9SAGA VOLUME 1 TP (MR)$9.99AUG120491IMA
10HARLEY QUINN VOLUME 4: SURPRISE, SURPRISE TP$16.99OCT170360DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1VISION HC$39.99OCT170993MAR
2THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR)$16.99NOV170862IMA
3GENE COLAN’S TOMB OF DRACULA ARTIST EDITION HC$125.00AUG170497IDW
4SUPERMAN: THE GOLDEN AGE OMNIBUS VOLUME 5 HC$125.00AUG170343DC
5MARVEL MASTERWORKS: DAREDEVIL VOLUME 12 HC$75.00JUL171204-MMAR
6MARVEL MASTERWORKS: SUB-MARINER VOLUME 8 HC$75.00JUL171206-MMAR
7LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP$10.99SEP170087DAR
8DESCENDER VOLUME 5: RISE OF THE ROBOTS TP$16.99NOV170741IMA
9KILL OR BE KILLED VOLUME 3 TP (MR)$16.99NOV170691-MIMA
10DEADPOOL & CO. OMNIBUS HC$125.00JUL171192MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1BLACK PANTHER LITTLE GOLDEN BOOK$4.99NOV172179RAN
2DC SUPER HERO GIRLS: HARLEY QUINN AT SUPER HERO HIGH$13.99NOV172187RAN
3DC SUPER FRIENDS: THE FLASH LITTLE GOLDEN BOOK$4.99NOV172183RAN
4WONDER WOMAN IS RESPECTFUL PICTURE BOOK$4.95NOV172176CAP
5NIGHT, NIGHT GROOT BOARD BOOK$7.99NOV172194HAC
6BATMAN IS TRUSTWORTHY PICTURE BOOK$4.95NOV172171CAP
7THE FLASH IS CARING PICTURE BOOK$4.95NOV172172CAP
8SUPERMAN IS A GOOD CITIZEN PICTURE BOOK$4.95NOV172174CAP
9JUSTICE LEAGUE: THE JOKER & HARLEY QUINNS JLA JAILHOUSE SC$5.95NOV172192CAP
10THE SHADOW DOUBLE NOVEL VOLUME 125 SC$14.95OCT172091SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1DRAGONBALL SUPER DRAGON STARS ACTION FIGURESDEC168933BAN
2ONE-12 COLLECTIVE: MARVEL: X-FORCE DEADPOOL ACTION FIGUREFEB178707MEZ
3OVERWATCH: D.VA 20-INCH STATUEAUG178473BLI
4BORUTO -NARUTO NEXT GENERATIONS: NARUTO FIGUREMAY178022BAN
5MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK FIGUREJUL172803DST
6POP! DRAGON BALL SUPER: GOTENKS VINYL FIGUREAUG178958FUN
7MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT ACTION FIGUREJAN172662DST
8DRAGONBALL Z MANGA DIMENSIONS: VEGITO FIGUREJAN178995BAN
9OVERWATCH: TRACER FIGMAMAY178050GOO
10MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: STAR-LORD & ROCKET FIGUREJAN172663DST

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1VAMPIRELLA TAROT CARDS SETAUG171626DE
2RICK AND MORTY MONOPOLYDEC172927USA
3MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BOOSTER PACKSAPR173295WIZ
4MARVEL DICE MASTERS: MIGHTY THOR 90 GRAVITY FEED PACKSJUN173411NEC
5MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKSJUN173398WIZ
6DC DICE MASTERS: BATMAN GRAVITY FEED PACKSSEP168742NEC
7TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
8FANTASY FLIGHT GAMES STARTEROCT178573ASM
9MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BUNDLE PACKAPR173296WIZ
10DROPMIX MUSIC GAMING SYSTEMJUL178809HAS

 

(Last Updated February 9, 2018 1:02 pm )