The Overwatch League is well into their second week of competition and we’re starting to see who are the stronger teams and where people’s skills really sit as some of the best in the world take each other on. But while all of the players are doing their best to make the league sizzle for newcomers and established eyes, Blizzard and the league itself are forging new deals that look to keep the league around longer than we may expect. Yesterday, the league announced a brand new partnership with Toyota as one of their sponsors.
We’re excited to welcome Toyota as the newest partner for the Overwatch League! pic.twitter.com/wGrbafCLS1
— Overwatch League (@overwatchleague) January 18, 2018
Now that may not mean a lot to your average gamer, but to esports people, that is one hell of a deal. When you manage to get car companies on board as sponsors, you’re going to be raking in a lot of money on advertising as well as the possibility for better prizes if one of them decides to drop brand new cars on the champions. Toyota has partnered with Blizzard before over World Of Warcraft in 2007 for ads, but the details of what the current deal cost or entails is unknown at this time.
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