In 1994, Kevin Tsujihara helped manage Warner Bros’ interest in Six Flags theme parks. While employed at Warner Bros., he focused on business development and online content. In 2005, Tsujihara was given the position of president of Warner Bros.’ home entertainment unit, which focuses on the home video, online distribution and video games for the company.
Despite his seniority, he’s not a household name. However the performance and reception to the Justice League movie may be about to change that. And more than the Hollywood Reporter talking about his relationship with Brett Ratner.
Before the release of the film, the Wall Street Journal stated that Tsujihara made clear that he wanted Justice League to come in under two hours. And that this came in the wake of the 151-minute runtime of Batman v Superman: Dawn of Justice—which also has an “Ultimate Edition” that ran 30 minutes longer.
That as well as his overseeing of changes Snyder made to the original film treatment to create a lighter, more hopeful movie, and then further reshoots that Joss Whedon made after Snyder had to stand down, have seen Zack Snyder purists put Tsujihara in their sights, in a way he hasn’t before.
People have been changing their twitter handles to Fire Kevin Tsujihara.
@wbpictures why is it that you always have to interfere with all of your director’s visions? Why can’t you just let you directors create their own movies without interfering ? First it was BVS, then Suicide Squad, now Justice League.
— Fire Kevin Tsujihara (@BruceWa69224183) November 18, 2017
And prominent people on social media have been pointing the finger too.
#JUSTICELEAGUE now projected to have the lowest opening weekend box-office of all the DCEU films.
Luthor couldn't do it, Darkseid couldn't do it, Amazo, Starro the Conqueror, Anti-Monitor, Nekron and Ra's al Ghul couldn't do it… but Kevin Tsujihara defeated The Justice League.
— Bob Chipman (@the_moviebob) November 18, 2017
— Robert Meyer Burnett (@BurnettRM) November 18, 2017
#JusticeLeague underwhelming at the box office will in no way slow down the amount of DC movies they put out but it could mean the end for Kevin Tsujihara
and 100% means the end of Zack Snyder directed DC movies.
— Daniel Eliesen (@Daniel_Eliesen) November 17, 2017
It’s been common for people to talk about Zack Snyder, Joss Whedon, Geoff Johns, Dan Didio and more… but for Kevin, this is a new, and probably unwelcome, one.
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