Batman Has 7 Titles In The Top 10 And Marvel Wins October 2017 Marketshare, But Comics Sales Down Over 10% On 2016

Posted by November 10, 2017 Comment

Diamond has released their sales statistics for October 2017 for products sold to retailers the North American direct market. In the last two months, it was noted that sales were falling sharply based 2016. So how is it looking for October?

Marvel Comics was October’s top publisher with a 36.38% dollar share and a 38.63% unit share, down on September’s 37.97% dollar share but up on September’s 38.13% unit share, continued indication that Marvel is relying on discounts to up their number of comics distributed.

DC Comics’ dollar share are both still up above the psychologically important 30% mark, with a 30.58% dollar share and a 35.48% unit share, up on September’s 30.21% dollar share but down on September’s unit share, 36.68%. But closer to Marvel than most months.

Image Comics has forged ahead, with a mighty 11.46% dollar share and a 9.84% unit share, one of their best performances of the year.

Image Comics’ The Walking Dead #172 ranked #22 for the month, IDW Publishing’s Star Wars Adventures #3 ranked #104, and Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #8 ranked #122.

Check out the marketshare, the top 10, and the rest of the product categories below… and yes, if you add the Metal and the White Knight, Batman has seven titles in the top 10. But the Marvel Legacy relaunched Despicable Deadpool seems to do a lot better than one might have expected. Is that the October equivalent of September’s Harley Quinn Anniversary Special?

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS36.38%
DC ENTERTAINMENT30.58%
IMAGE COMICS11.46%
IDW PUBLISHING4.33%
DARK HORSE COMICS2.82%
DYNAMITE ENTERTAINMENT1.99%
BOOM! STUDIOS1.96%
ONI PRESS INC.1.08%
TITAN COMICS1.02%
ARCHIE COMICS0.68%
OTHER NON-TOP 107.70%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.63%
DC ENTERTAINMENT35.48%
IMAGE COMICS9.84%
IDW PUBLISHING3.31%
DYNAMITE ENTERTAINMENT1.96%
BOOM! STUDIOS1.81%
DARK HORSE COMICS1.74%
TITAN COMICS0.85%
ONI PRESS INC.0.76%
VALIANT ENTERTAINMENT LLC0.73%
OTHER NON-TOP 104.89%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
OCTOBER 2017 VS. SEPTEMBER 2017
COMICS2.84%-1.10%
GRAPHIC NOVELS9.60%0.08%
TOTAL COMICS/GN4.74%-1.02%
TOYS-3.64%-7.22%
OCTOBER 2017 VS. OCTOBER 2016
COMICS-15.74%-21.05%
GRAPHIC NOVELS2.37%-8.02%
TOTAL COMICS/GN-11.12%-20.27%
TOYS-16.10%-12.91%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.93%-7.89%
GRAPHIC NOVELS-10.55%-12.76%
TOTAL COMICS/GN-10.12%-8.27%
TOYS-11.82%-17.78%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS81410122
DC ENTERTAINMENT79391119
IMAGE COMICS6722089
IDW PUBLISHING4136077
BOOM! STUDIOS297036
DARK HORSE COMICS1518033
TITAN COMICS218332
DYNAMITE ENTERTAINMENT246030
ONI PRESS124016
ARCHIE COMICS114015
OTHER NON-TOP 1010416024288
TOTAL48434528857

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DARK NIGHTS: METAL #3$3.99JUL170304-MDC
2THE MIGHTY THOR #700$5.99AUG170848-MMAR
3AMAZING SPIDER-MAN #789$3.99AUG170779-MMAR
4BATMAN #32$2.99AUG170197-MDC
5BATMAN #33$2.99AUG170199-MDC
6THE DESPICABLE DEADPOOL #287$3.99AUG170830-MMAR
7BATMAN: THE DROWNED #1$3.99JUL170311-MDC
8BATMAN: THE DAWNBREAKER #1$3.99JUL170310-MDC
9BATMAN: THE MERCILESS #1$3.99JUL170312-MDC
10BATMAN: WHITE KNIGHT #1$3.99AUG170269-MDC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD: HERE’S NEGAN HC (MR)$19.99JUL170766-MIMA
2BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC$19.99JUN170380-MDC
3SEVEN TO ETERNITY VOLUME 2 TP (MR)$16.99AUG170728IMA
4RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR)$14.99AUG170704IMA
5SUPER SONS VOLUME 1: WHEN I GROW UP TP$12.99JUL170465DC
6I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR)$16.99AUG170669IMA
7REDNECK TP VOL 01 DEEP IN THE HEART (MR)$16.99AUG170579-MIMA
8STAR WARS: THE SCREAMING CITADEL TP$17.99JUL171215MAR
9BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP$19.99JUL170458DC
10LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR)$16.99JUN170763IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1OVERWATCH ANTHOLOGY VOLUME 1 HC$19.99JUN170080DAR
2JIM HENSON’S LABYRINTH ADULT COLORING BOOK TP$16.99JUN171331BOO
3ART OF OVERWATCH HC$49.99JUN170078DAR
4SERENITY: EVERYTHING’S SHINY ADULT COLORING BOOK TP$14.99JUN170101DAR
5WILLIAM SHAKESPEARE’S THE FORCE DOTH AWAKEN HC$14.95AUG172376RAN
6ART OF OVERWATCH LIMITED EDITION HC$100.00JUN170079DAR
7ART OF THE PULPS: AN ILLUSTRATED HISTORY HC$49.99MAY170545IDW
8THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP$16.99JUN170544IDW
9THE SHADOW DOUBLE NOVEL VOLUME 122 SC$14.95JUL172465SAN
10DECONSTRUCTING THE INCAL HC$24.95AUG171792HUM

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1OVERWATCH: TRACER “CLASSIC SKIN” NENDOROIDJAN178091GOO
2BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGUREAPR170463DC
3MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGUREFEB172613DST
4MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGUREMAY172531DST
5DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGUREAUG170365DC
6BAT SIGNAL PROPMAY170373DC
7JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUEAPR170460DC
8POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGUREJUL170020FUN
9DC ICONS: BATMAN REBIRTH ACTION FIGUREMAY170378DC
10BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUEAPR170470DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1RICK AND MORTY: TOTAL RICKALL CARD GAMEAUG168447CRY
2MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKSJUN173398WIZ
3SCOTT PILGRIM’S PRECIOUS LITTLE CARD GAMEJUN173385REN
4MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSIONJUN173414NEC
5PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICKJUN173415NEC
6YU-GI-OH! TCG: LEGENDARY DRAGON DECKSAUG173192KON
7ATARI: CENTIPEDE GAMEAUG170531IDW
8MARVEL DICE MASTERS: X-MEN FIRST CLASSFEB173226NEC
9DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HCAUG173217WIZ
10MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACKJUN173399WIZ

 

Dollar Market Share – October 2017
Unit Market Share – October 2017
(Last Updated November 10, 2017 11:51 am )

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