25% Less Spent On Comics In August 2017 Than In August 2016 As Direct Market Sales Fall Off A Cliff

Posted by September 8, 2017 Comment

Diamond has released their sales statistics for August 2017 for products sold in the North American direct market. And it makes a worrying read.

August was a five-Wednesday month. Five weeks of new product rather than four. Usually that means the dollars spent on comics and graphic novels for that month is around 20% higher than a four-week month. But August was only up 10% on July, which is not good. And from August 2016, also a five-week month? Down 25% — that’s a whole quarter less spent on comics in the direct market in a comparable timeframe.

This is a game-changing drop; sales have fallen over a cliff. Overall, year on year, that’s almost 7% down on 2016 at the same time. July’s figure was 3% down. Things are getting worse, not better. 2017 looks like it may be an annus horribilus for the comic book direct market.

So how are the deckchairs being arranged?

Marvel Comics is August’s top publisher with a 35.01% dollar share and a 39.52% unit share — that’s a drop of its dollar share by almost two points, while its unit share stays almost exactly the same. This is an indication that Marvel is engaging in heavy discounting to keep their numbers up. DC Comics’ dollar share falls below the psychologically important 30% mark, down from 31.15% to 28.18%, and their unit share has dropped from 36.89% to 31.09%.

In a reversal of recent form, Marvel takes seven of the top ten with three issues of Secret Empire, two of Generations and two of Star Wars, though DC Comics tops the chart with Metal and Batman taking the top three. for the first time, the top ten is made up of only five series, with multiple issues of each.

The Walking Dead #170 was Image Comics’ top book for August at #11. Neil Gaiman‘s American Gods: Shadows #6 was Dark Horse Comics’ top book #105. Finally, IDW Publishing’s Teenage Mutant Ninja Turtles #73 was their top book at #158.

Read the carnage…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.01%
DC ENTERTAINMENT28.18%
IMAGE COMICS10.06%
IDW PUBLISHING4.81%
DARK HORSE COMICS3.16%
DYNAMITE ENTERTAINMENT2.50%
BOOM! STUDIOS2.19%
TITAN COMICS1.48%
VIZ MEDIA1.42%
ONI PRESS INC.1.28%
OTHER NON-TOP 109.91%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.52%
DC ENTERTAINMENT31.09%
IMAGE COMICS9.23%
IDW PUBLISHING3.69%
DYNAMITE ENTERTAINMENT3.58%
DARK HORSE COMICS2.18%
BOOM! STUDIOS1.88%
TITAN COMICS1.25%
ONI PRESS INC.0.82%
VALIANT ENTERTAINMENT LLC0.77%
OTHER NON-TOP 105.98%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
AUGUST 2017 VS. JULY 2017
COMICS9.56%9.30%
GRAPHIC NOVELS18.34%20.46%
TOTAL COMICS/GN12.16%10.12%
TOYS52.54%32.90%
AUGUST 2017 VS. AUGUST 2016
COMICS-25.72%-25.91%
GRAPHIC NOVELS-6.89%-10.02%
TOTAL COMICS/GN-20.71%-24.84%
TOYS-33.47%-42.90%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.94%-6.23%
GRAPHIC NOVELS-11.68%-12.77%
TOTAL COMICS/GN-10.47%-6.76%
TOYS-10.99%-16.38%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS106401147
DC ENTERTAINMENT78291108
IMAGE COMICS6218080
IDW PUBLISHING5622078
DARK HORSE COMICS2016036
DYNAMITE ENTERTAINMENT306036
BOOM ENTERTAINMENT2510035
TITAN COMICS2013134
VIZ MEDIA026026
ONI PRESS INC.87015
OTHER NON-TOP 1011918232333

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DARK NIGHTS: METAL #1$4.99JUN170232-MDC
2BATMAN #28$2.99JUN170252-MDC
3BATMAN #29$2.99JUN170254-MDC
4SECRET EMPIRE #10$4.99JUN170877-MMAR
5GENERATIONS: ALL-NEW WOLVERINE/WOLVERINE #1$4.99JUN170857-MMAR
6SECRET EMPIRE #8$4.99JUN170865-MMAR
7SECRET EMPIRE #9$4.99JUN170871-MMAR
8GENERATIONS: THE MIGHTY THOR/UNWORTHY THOR #1$4.99JUN170842-MMAR
9STAR WARS #34$3.99JUN171015-MMAR
10STAR WARS #35$3.99JUN171018-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1PAPER GIRLS VOLUME 3 TP$12.99JUN170777IMA
2BATMAN VOLUME 3: I AM BANE TP$16.99MAY170321DC
3GOD COUNTRY TP (MR)$16.99MAY170624-MIMA
4KILL OR BE KILLED VOLUME 2 TP (MR)$16.99MAY170693-MIMA
5WONDER WOMAN VOLUME 3: THE TRUTH TP$16.99MAY170328DC
6X-MEN GOLD VOLUME 1: BACK TO BASICS TP$15.99MAY170943MAR
7REBORN HC (MR)$24.99FEB170703-MIMA
8SUPERMAN VOLUME 3: MULTIPLICITY TP$16.99MAY170327DC
9OLD GUARD BOOK 1: OPENING FIRE TP (MR)$16.99JUN170687-MIMA
10X-MEN BLUE VOLUME 1: STRANGEST TP$15.99MAY170944MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1HELLBOY: AN ASSORTMENT OF HORRORS SC NOVEL$14.99APR170061DAR
2BATMAN & ROBIN ADVENTURES: HARLEY QUINN’S CRAZY CREEPER CAPER TP$5.95MAY172127CAP
3CINEGEEK HC$14.99FEB170487IDW
4DC SUPER HERO GIRLS: WELCOME TO SUPER HERO HIGH$4.99MAY172134RAN
5MIGHTY MORPHIN POWER RANGERS ADULT COLORING BOOK TP$16.99JUN171326BOO
6DC SUPER PETS: KRYPTO ORIGIN OF SUPERMAN’S DOG$4.95MAY172138CAP
7DC SUPER PETS: STREAKY ORIGIN OF SUPERGIRL’S CAT$4.95MAY172139CAP
8OVERSTREET COMIC BOOK PRICE GUIDE VOLME 47 SC$29.95APR171765-MGEM
9BUFFY THE VAMPIRE SLAYER: BIG BADS & MONSTERS ADULT COLORING BOOK TP$14.99MAY170055DAR
10DC SUPER PETS: ACE ORIGIN OF BATMAN’S DOG$4.95MAY172136CAP

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1LEGEND OF ZELDA: BREATH OF THE WILD: LINK NENDOROID DXDEC168626GOO
2BATMAN BLACK & WHITE STATUE BY NORM BREYFOGLEFEB170345DC
3DRAGONBALL SUPER DRAGON STARS ACTION FIGURESDEC168377BAN
4MARVEL SELECT: LADY DEADPOOL ACTION FIGUREDEC162578DST
5DC COVER GIRLS: ZATANNA STATUEFEB170343DC
6MARVEL PREMIUM COLLECTION: THANOS STATUEDEC162576DST
7ONE-12 COLLECTIVE: DC COMICS: ARSENAL ACTION FIGUREAUG168742MEZ
8MEGA MAN X FULL ARMOR NENDOROIDSEP168170GOO
9MARVEL NOW: CARNAGE ARTFX+ STATUEFEB172861KOT
10MARVEL GALLERY: LUKE CAGE NETFLIX PVC FIGUREJAN172647DST

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX: THE MIGHTY THOR BOOSTER BRICKAPR173304NEC
2MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKSDEC168751WIZ
3MAGIC THE GATHERING TCG: AETHER REVOLT BUNDLE PACKNOV162989WIZ
4MONOPOLY: STAR WARS 40TH-ANNIVERSARY EDITIONFEB178728HAS
5STARFINDER RPG CORE RULEBOOK HCJUN173371PAI
6MACHI KORO CARD GAMEMAY142831IDW
7CHOCOBO PLAYING CARDSNOV168553SQU
8MARVEL HEROCLIX: THE MIGHTY THOR STARTER SETAPR173305NEC
9MAGIC THE GATHERING TCG: COMMANDER 2017JUN173402WIZ
10MAGIC THE GATHERING TCG: AMONKHET BUNDLE PACKDEC168752WIZ

 

Dollar Market Share – August 2017
Unit Market Share – August 2017
(Last Updated September 8, 2017 10:59 am )