Bleeding Cool recently ran an article entitled The Comic Store That Won’t Order Any Marvel Lenticular Covers after online store All New Comics of Ontario got in touch to tell Bleeding Cool that they won’t be ordering a single one of the Marvel Legacy 3D Lenticular cover variants, in protest of the hoops that stores had to jump through in order to get them:
“We are sorry that we are not able to offer these comics for sale, and we hope that you understand while we would like to offer them, doing so would put us in considerable financial hardship.”
Online store MMComics had a different take, and seemed quite happy for their rival to be taking this stance:
“I see some stories on how many retailers will not be participating in the Marvel 3D Lenticular program. While we fully agree that the buy in is rather steep, we have done the math and find we can comfortably offer ALL the 3D variant covers to our customers.
We can Guarantee all orders for the August 3D covers if pre-ordered by August 23. These are offered at a discount and customers can save even more when ordering the entire 29 piece set – but orders must be placed by the 23rd to be Guaranteed.
I hope you can let your readers know so they are not left out.”
Oh, go on then…