Boy if you thought the Spider-Man: Homecoming poster with Iron Man on it was a mess it has nothing on this new one from IMAX. It’s supposed to look like a yearbook page, which is a cute idea, but like a yearbook it’s a visual mess. There is so much going on that it’s hard to get anything to actually focus on. The Marvel posters are usually a mess of bad photoshop but the Spider-Man: Homecoming posters have been even worse than usual.
There have been a few other ones. Matt Ferguson shared a poster he designed on twitter a few weeks ago and it’s one of the better ones. It has Iron Man in it but he’s in the foreground because he’s not the main character here. It’s visually very simple and the pale background compared with the bright suits really makes the characters pop. Too bad that poster is only going to be available at select Odeon Cinemas.
Marvel posters likely aren’t going to get any better in the coming years. There is an intern in their art department who is probably having a panic attack every time they think about the giant pile of characters they’ll have to get on the poster for Avengers: Infinity War. It’s a shame since Marvel has beautiful concept art that would make perfect posters but they go for these photoshopped to all hell messes instead. Less is more.
Summary: Following the events of Captain America: Civil War (2016), Peter Parker attempts to balance his life in high school with his career as the web-slinging superhero Spider-Man.
Spider-Man: Homecoming, directed by Jon Watts, stars Tom Holland, Robert Downey Jr., Marisa Tomei, Donald Glover, Zendaya, Tony Revolori, and Michael Keaton. Swing on down to your local theater and check it out on July 7th.