Posted in: Games, Twitch, Video Games | Tagged: HRL, Twitch

Streamers Can Now Earn Money Off Sold Games In Twitch's Affiliate Program

In April, Twitch announced the Twitch Affiliate program, which allows streamers to earn revenue from the sale of games and in-game items that are advertised on their streams. And as of today, streamers in the program are automatically enabled to start earning money from sales. Well, that's one way to make YouTube jealous and drive more people to live stream on Twitch.

After the giant debacle that was YouTube's ad problems with gamers, a lot of people found themselves losing some income off the changes. Some of those people explored streaming on both platforms, but only Twitch has been working to sweeten the deal for people rather than just make them a cog in the machine.

So let's say, for example, you see someone playing H1Z1 on their channel. There will now be a link on their channel's description that will lead you to a custom page to purchase the game for whichever format you see fit. That sale will be registered to the gamer whose page you clicked the link through, and that person will receive a 5% portion of the sales. These sales count for in-game purchases, as well such as loot boxes, skins, or DLC.

This program goes in line with their Partner program, where people can donate "bits" that they can purchase from Twitch and give to anyone they wish, which are then turn into cash by the streamers. In essence, it's a way to give them more money beyond your initial subscription fee, but in a format where you can spread the wealth.

With the program, the only catch is that a streamer needs to be playing the game in question to earn the revenue. So if you're playing Friday The 13th, you can only earn money from that game while you're live and actively be playing it (no replays). On top of that, from June 7th-14th, anytime someone buys a game or in-game item on Twitch for at least $4.99, they will earn not just one Twitch Crate, but two.

The Affiliate program arguably has potential to bring even more people dissatisfied with YouTube as of late over to Twitch to give them more content and possibly earn more revenue. Current streamer and affiliate Zhylaw said of the program:

"As someone who has been around on Twitch from when Justin.TV still existed, I say with no exaggeration this is the greatest thing Twitch has done since the Partner program itself first started. For myself and many others, it's not even about potential "money" but the official community and company recognition of being more than a viewer but a "content creator" and a member of "the family" as it were."

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