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Marvel To Give Away Free Spider-Man Masks For Peter Parker, The Spectacular Spider-Man #1 Launch, Designed For Selfies

As part of Marvel's Peter Parker Spectacular Spider-Man #1 Launch Party promotion, participating comic book stores will, instead of Peter Parker: The Spectacular Spider-Man Lithos (twenty in each pack) to give away, will get Peter Parker: The Spectacular Spider-Man Masks (eight in each pack, two packs) and retailers can pay a small sum to order more.

It's all an attempt to persuade retailers to order more of the launch first issue of the new series by Chip Zdarsky, as promoted in the Secret Empire Free Comic Book Day issue.

To participate, retailers must exceed 150% of their total orders of The Amazing Spider-Man #23, with their standard orders for Peter Parker: The Spectacular Spider-Man #1 (and it this point I realise I have just typed Peter Parker: The Spectacular Spider-Man more than any human should be forced to).

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Those who do, will get a significant discount on their bill (and even higher for 175%) and can then order additional copies of the Peter Parker: The Spectacular Spider-Man #1 Deodato Party Variant, the Peter Parker: The Spectacular Spider-Man #1 Christopher Action Figure Variant, the Peter Parker: The Spectacular Spider-Man #1 Spratt Hip-Hop Variant, the Peter Parker: The Spectacular Spider-Man #1 Blank Variant cover on top, with their discount applying to all.

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They will receive one free copy of Peter Parker: The Spectacular Spider-Man #1 Party Sketch Variant.

They can order two copies of the Peter Parker: The Spectacular Spider-Man #1 Kubert Premiere Variant.

They will receive one free bundle of 100 postcards for giveaway in their stores.

And then there's the 16 free Peter Parker: The Spectacular Spider-Man masks we mentioned at the beginning of this article.

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Additionally, retailers can order the 1:500 Peter Parker: The Spectacular Spider-Man #1 Ross Andru Variant, 1:100 Peter Parker: The Spectacular Spider-Man #1 Remastered Variant (and, yes, by now, I am cutting and pasting). The 1:25 Peter Parker: The Spectacular Spider-Man #1 Cassaday Variant. The 1:15 Peter Parker: The Spectacular Spider-Man  #1 Movie Variant. And the 1:10 Peter Parker: The Spectacular Spider-Man #1 Wang Year of the Rooster Variant.

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That's it there.

Which is why Peter Parker: The Spectacular Spider-Man #1 will be the top "selling" comic in June – but that's to retailers. Whether readers will buy it though, totally different matter.

They probably will. If only to wear the face mask. Which you can pose with, holding the standard cover variant over your chest, for Instagram…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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