This morning, Twitch sent out the news that they have come to an agreement to renew their broadcasting partnership with Team Liquid for an exclusive long-term deal. The current partnership has been running since 2011 with few hiccups, bringing more attention to both brands with exclusive eSports coverage not shown on other streaming sites. Along with the new partnership, 1UP Studios and Liquid Media will provide original content to Twitch, and the management arm of TL will be working more closely with Twitch to provide better service, feedback, and guidance. Below are a couple quotes on the partnership from Twitch and TL.
“Team Liquid was among the initial teams that helped cement Twitch’s role as the industry leader in live gaming video,” said John Howell, VP of Global Partnerships at Twitch. “We treasure the relationship we’ve built with Victor, Steve, and the entire Team Liquid organization and look forward to continue working closely together for many years to come.”
“Before many other brands came on board, Twitch’s commitment to esports in the early days helped create the spectator generation of gamers,” said Steve Arhancet, co-CEO of Team Liquid. “John and his team have always understood how crucial it is to give the community great content, while making esports financially viable for teams and players too. Everyone at Team Liquid is psyched to partner with Twitch again in a much more comprehensive manner.”
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