In Britain, Marvel, DC, Image Digital Apps Charge More Than ComiXology - A Lot More

In Britain, Marvel, DC, Image Digital Apps Charge More Than ComiXology – A Lot More

Posted by January 27, 2017 Comment

Since Brexit, the value of the British pound crashed through the floor compared to the US dollar. Things have gotten a little better after Donald Trump started sounding off about devalueing the dollar, but it’s still nowhere near what it used to be.

In the UK, American print comics naturally became a lot more expensive and so comic store had to put their prices up.


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Intriguingly, however, ComiXology did not put their UK prices up. So a $2.99 comic book in the US….

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…..costs £1.99 in the UK (including a 20% sales tax), when its direct currency exchange price today would be £2.38 and, taking in shipping and distribution from the US, costs around £2.60 (no sales tax is charged on printed publications in the UK).

And a $3.99 comic book in the US….

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On ComiXology.co.uk costs £2.49 in the UK (including a 20% sales tax), when its direct currency exchange price today would be £3.18 and, taking in shipping and distribution from the US, costs around £3.35 in comic shops (no sales tax is charged on printed publications in the UK).

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It means there’s a massive discount on digital comics through ComiXology in the UK right now, exacerbated by the Brexit situation. Given that ComiXology has to pay the UK government 20% sales tax as well, where as print comics sellers don’t, that seems a bizarre situation.

Especially considering that the ComiXology-powered apps from other publishers are charging more.

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A $2.99 comic book through the DC Comics App charges a lot more than ComiXology, with a $2.99 comic costing £2.99. The same goes for Marvel, with a $3.99 comic costing £3.99. Image Comics’ app does the same.

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Basically, for Brits, it’s cheaper to buy a new print comic, than digitally from a comic publisher’s app. But even cheaper to buy it digitally from ComiXology.

For now. 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

(Last Updated February 9, 2017 10:48 am )

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