Marvel Dominates DC Comics In November 2016 Marketshare – Normal Service Resumed?

Posted by December 9, 2016 Comment

In an incredible reversal of fortunes, Marvel Comics has turned marketshare around so it looks closer to early 2016, than after DC’s fortune with the Rebirth relaunch.

Batman remains the best-selling title – with both issues taking first and second place, with only Marvel’s Civil War II separating them from All-Star Batman in the top ten. But new launches for Iron Man, Spider-Man: Renew Your Vows, Venom and IVX in the top ten had only the new Walking Dead to deal with.

Marvel Comics was November’s top publisher with a 38.08% dollar share and a 39.46% unit share. That’s up yet again, three points from October’s marketshare of 35.89% and a 36.58%. And eight to ten points up on September’s of 31.1% and 30.75%

DC Entertainment was the month’s number two publisher with a 26.17% dollar share and a 31.30% unit share. Dropping below 30% for the first time since Rebirth. In October, they were 30.70% dollar share and a 34.76% unit share and in September on 39.27% and 44.59%. That’s an insane drop of thirteen points in two months.

Remember, these only record the sales to direct sales comic book stores in the North American market. It doesn’t record sales to Britain, which account for 10-15% of direct sales. They don’t record actual sales to readers or customers though over time, they should change to reflect that. And they also record free copies sent by publishers to retailers as incentives – though that only counts in the unit sales rather than the dollar share. But it might explain why Marvel’s dollar share dropped in November compared to their unit share, despite having more expensive comics than DC.

At number three was Image Comics with an 8.99% dollar share and a 9.06% unit share. IDW Publishing was fourth with a 5.23% dollar share and a 4.59% unit share, followed by Dark Horse Comics with a 3.65% dollar share and 2.85% units share.

From the premier publishers, Batman/TMNT Adventures #1 was IDW Publishing’s top book at #14 for the month, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #2 was their best-selling book at #113.

 

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.08%
DC ENTERTAINMENT26.17%
IMAGE COMICS8.99%
IDW PUBLISHING5.23%
DARK HORSE COMICS3.65%
BOOM! STUDIOS1.98%
TITAN COMICS1.61%
VIZ MEDIA1.52%
DYNAMITE ENTERTAINMENT1.40%
ARCHIE COMIC PUBLICATIONS1.01%
OTHER NON-TOP 1010.38%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.46%
DC ENTERTAINMENT31.30%
IMAGE COMICS9.06%
IDW PUBLISHING4.59%
DARK HORSE COMICS2.85%
BOOM! STUDIOS1.66%
TITAN COMICS1.30%
DYNAMITE ENTERTAINMENT1.23%
VALIANT ENTERTAINMENT LLC1.15%
ARCHIE COMIC PUBLICATIONS1.06%
OTHER NON-TOP 106.34%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
NOVEMBER 2016 VS. OCTOBER 2016
COMICS-10.33%-13.26%
GRAPHIC NOVELS19.48%18.91%
TOTAL COMICS/GN-2.72%-11.35%
TOYS28.48%53.60%
NOVEMBER 2016 VS. NOVEMBER 2015
COMICS-12.71%-6.09%
GRAPHIC NOVELS21.56%25.78%
TOTAL COMICS/GN-4.25%-4.15%
TOYS-9.53%-12.99%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS1.85%1.97%
GRAPHIC NOVELS1.74%0.77%
TOTAL COMICS/GN1.82%1.87%
TOYS-5.60%-8.56%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS88440132
DC ENTERTAINMENT84350119
IDW PUBLISHING4625071
IMAGE COMICS509160
DARK HORSE COMICS2826054
VIZ MEDIA045045
TITAN COMICS2318243
BOOM ENTERTAINMENT238031
DYNAMITE ENTERTAINMENT255030
ARCHIE COMIC PUBLICATIONS154019
OTHER NON-TOP 1013621730383

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1BATMAN #10$2.99SEP160227-MDC
2BATMAN #11$2.99SEP160229-MDC
3CIVIL WAR II #7$4.99AUG160866-MMAR
4ALL STAR BATMAN #4$4.99SEP160214-MDC
5INVINCIBLE IRON MAN #1$3.99SEP160893-MMAR
6AMAZING SPIDER-MAN: RENEW YOUR VOWS #1$4.99SEP160946-MMAR
7BATMAN ANNUAL #1$4.99SEP160231DC
8VENOM #1$3.99SEP160951-MMAR
9THE WALKING DEAD #160 (MR)$2.99SEP160763-MIMA
10IVX #0$4.99SEP160882-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1PAPER GIRLS VOLUME 2 TP$12.99SEP160815IMA
2MARVEL: THE HIP-HOP COVERS VOLUME 1 HC$34.99MAR160927MAR
3DC SUPER HERO GIRLS VOL. 2: HITS AND MYTHS TP$9.99AUG160270DC
4STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP$19.99JUL161076MAR
5UNBELIEVABLE GWENPOOL VOL. 1: BELIEVE IT TP$16.99AUG161009MAR
6SANDMAN OVERTURE TP (MR)$19.99AUG160359DC
7DC UNIVERSE: REBIRTH DELUXE EDITION HC$17.99AUG160316DC
8VISION VOL. 2: LITTLE BETTER THAN BEAST TP$17.99SEP161139MAR
9MOON KNIGHT VOLUME 1: LUNATIC TP$15.99SEP161128MAR
10DEADPOOL V. GAMBIT: V IS FOR VS TP$16.99AUG161011MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JIM HENSON’S LABYRINTH ARTIST TRIBUTE HC$24.99AUG161305BOO
2MOUSE GUARD COLORING BOOK$14.99JUN161233BOO
3JOHN BYRNE’S STOWAWAY TO THE STARS GRAPHIC ALBUM TO COLOR TP$12.99SEP160610IDW
4TALES FROM THE DARKSIDE SCRIPTS BY JOE HILL HC$17.99AUG160478IDW
5DOCTOR WHO: THE TWELVE DOCTORS OF CHRISTMAS HC$14.99JUN168322PEN
6THE SHADOW DOUBLE NOVEL VOLUME 111 SC$14.95AUG162275SAN
7CHEW ADULT COLORING BOOK TP (MR)$14.99SEP160767IMA
8SPECTRUM ART BOOK 23 SC$35.00SEP162204PUB
9DC COMICS: WONDER WOMAN COLORING BOOK SC$14.99AUG162253POC
10THE SHADOW NOVEL ANNUAL VOLUME 2 SC$19.95JUL162277SAN

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1BATMAN ANIMATED SERIES: BATWING VEHICLEAPR160436DC
2MARVEL GALLERY: DEADPOOL PVC FIGUREJUN162394DST
3DC COMICS: HARLEY QUINN “NEW 52” BISHOUJO STATUEAPR162878KOT
4GOTHAM CITY GARAGE: HARLEY QUINN DELUXE STATUEAUG150301DC
5DC ICONS: BATGIRL OF BURNSIDE DELUXE ACTION FIGUREMAY160364DC
6HARLEY QUINN: RED, BLACK & WHITE HOLIDAY STATUEMAY160361DC
7BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES: THE JOKER ACTION FIGUREMAR160321DC
8STAR WARS: DARTH VADER “EPISODE IV” ARTFX+ STATUEMAY162719KOT
9MARVEL PREMIER COLLECTION: SPIDER-GWEN STATUEAPR162612DST
10SAGA: ALANA & MARKO ACTION FIGURE 2-PACKSEP160830SKY

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1DC HEROCLIX: THE JOKER’S WILD BOOSTER BRICKJUL163367NEC
2TMNT: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
3JIM HENSON’S LABYRINTH BOARD GAMEJUN163091RIV
4MARVEL DICE MASTERS: DEADPOOLAUG163179NEC
5MAGIC THE GATHERING TCG: CONSPIRACY: TAKE THE CROWN BOOSTER PACKSJUL168216WIZ
6BACK TO THE FUTURE MONOPOLYJUL152198DST
7PANDEMIC: REIGN OF CTHULHU EDITION BOARD GAMEJUN163096ZMA
8DC HEROCLIX: THE JOKER’S WILD FAST FORCES 6-PACKJUL163368NEC
9THE GAME CARD GAMESEP152625IDW
10THE WALKING DEAD TRIVIAL PURSUITJUL163366USA

 

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Dollar Market Share – November 2016

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Unit Market Share – November 2016

(Last Updated December 22, 2016 8:40 am )