Marvel Dominates DC Comics In November 2016 Marketshare – Normal Service Resumed?

Posted by December 9, 2016 Comment

In an incredible reversal of fortunes, Marvel Comics has turned marketshare around so it looks closer to early 2016, than after DC’s fortune with the Rebirth relaunch.

Batman remains the best-selling title – with both issues taking first and second place, with only Marvel’s Civil War II separating them from All-Star Batman in the top ten. But new launches for Iron Man, Spider-Man: Renew Your Vows, Venom and IVX in the top ten had only the new Walking Dead to deal with.

Marvel Comics was November’s top publisher with a 38.08% dollar share and a 39.46% unit share. That’s up yet again, three points from October’s marketshare of 35.89% and a 36.58%. And eight to ten points up on September’s of 31.1% and 30.75%

DC Entertainment was the month’s number two publisher with a 26.17% dollar share and a 31.30% unit share. Dropping below 30% for the first time since Rebirth. In October, they were 30.70% dollar share and a 34.76% unit share and in September on 39.27% and 44.59%. That’s an insane drop of thirteen points in two months.

Remember, these only record the sales to direct sales comic book stores in the North American market. It doesn’t record sales to Britain, which account for 10-15% of direct sales. They don’t record actual sales to readers or customers though over time, they should change to reflect that. And they also record free copies sent by publishers to retailers as incentives – though that only counts in the unit sales rather than the dollar share. But it might explain why Marvel’s dollar share dropped in November compared to their unit share, despite having more expensive comics than DC.

At number three was Image Comics with an 8.99% dollar share and a 9.06% unit share. IDW Publishing was fourth with a 5.23% dollar share and a 4.59% unit share, followed by Dark Horse Comics with a 3.65% dollar share and 2.85% units share.

From the premier publishers, Batman/TMNT Adventures #1 was IDW Publishing’s top book at #14 for the month, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #2 was their best-selling book at #113.

 

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.08%
DC ENTERTAINMENT 26.17%
IMAGE COMICS 8.99%
IDW PUBLISHING 5.23%
DARK HORSE COMICS 3.65%
BOOM! STUDIOS 1.98%
TITAN COMICS 1.61%
VIZ MEDIA 1.52%
DYNAMITE ENTERTAINMENT 1.40%
ARCHIE COMIC PUBLICATIONS 1.01%
OTHER NON-TOP 10 10.38%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.46%
DC ENTERTAINMENT 31.30%
IMAGE COMICS 9.06%
IDW PUBLISHING 4.59%
DARK HORSE COMICS 2.85%
BOOM! STUDIOS 1.66%
TITAN COMICS 1.30%
DYNAMITE ENTERTAINMENT 1.23%
VALIANT ENTERTAINMENT LLC 1.15%
ARCHIE COMIC PUBLICATIONS 1.06%
OTHER NON-TOP 10 6.34%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2016 VS. OCTOBER 2016
COMICS -10.33% -13.26%
GRAPHIC NOVELS 19.48% 18.91%
TOTAL COMICS/GN -2.72% -11.35%
TOYS 28.48% 53.60%
NOVEMBER 2016 VS. NOVEMBER 2015
COMICS -12.71% -6.09%
GRAPHIC NOVELS 21.56% 25.78%
TOTAL COMICS/GN -4.25% -4.15%
TOYS -9.53% -12.99%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 1.85% 1.97%
GRAPHIC NOVELS 1.74% 0.77%
TOTAL COMICS/GN 1.82% 1.87%
TOYS -5.60% -8.56%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 44 0 132
DC ENTERTAINMENT 84 35 0 119
IDW PUBLISHING 46 25 0 71
IMAGE COMICS 50 9 1 60
DARK HORSE COMICS 28 26 0 54
VIZ MEDIA 0 45 0 45
TITAN COMICS 23 18 2 43
BOOM ENTERTAINMENT 23 8 0 31
DYNAMITE ENTERTAINMENT 25 5 0 30
ARCHIE COMIC PUBLICATIONS 15 4 0 19
OTHER NON-TOP 10 136 217 30 383

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #10 $2.99 SEP160227-M DC
2 BATMAN #11 $2.99 SEP160229-M DC
3 CIVIL WAR II #7 $4.99 AUG160866-M MAR
4 ALL STAR BATMAN #4 $4.99 SEP160214-M DC
5 INVINCIBLE IRON MAN #1 $3.99 SEP160893-M MAR
6 AMAZING SPIDER-MAN: RENEW YOUR VOWS #1 $4.99 SEP160946-M MAR
7 BATMAN ANNUAL #1 $4.99 SEP160231 DC
8 VENOM #1 $3.99 SEP160951-M MAR
9 THE WALKING DEAD #160 (MR) $2.99 SEP160763-M IMA
10 IVX #0 $4.99 SEP160882-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 PAPER GIRLS VOLUME 2 TP $12.99 SEP160815 IMA
2 MARVEL: THE HIP-HOP COVERS VOLUME 1 HC $34.99 MAR160927 MAR
3 DC SUPER HERO GIRLS VOL. 2: HITS AND MYTHS TP $9.99 AUG160270 DC
4 STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP $19.99 JUL161076 MAR
5 UNBELIEVABLE GWENPOOL VOL. 1: BELIEVE IT TP $16.99 AUG161009 MAR
6 SANDMAN OVERTURE TP (MR) $19.99 AUG160359 DC
7 DC UNIVERSE: REBIRTH DELUXE EDITION HC $17.99 AUG160316 DC
8 VISION VOL. 2: LITTLE BETTER THAN BEAST TP $17.99 SEP161139 MAR
9 MOON KNIGHT VOLUME 1: LUNATIC TP $15.99 SEP161128 MAR
10 DEADPOOL V. GAMBIT: V IS FOR VS TP $16.99 AUG161011 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JIM HENSON’S LABYRINTH ARTIST TRIBUTE HC $24.99 AUG161305 BOO
2 MOUSE GUARD COLORING BOOK $14.99 JUN161233 BOO
3 JOHN BYRNE’S STOWAWAY TO THE STARS GRAPHIC ALBUM TO COLOR TP $12.99 SEP160610 IDW
4 TALES FROM THE DARKSIDE SCRIPTS BY JOE HILL HC $17.99 AUG160478 IDW
5 DOCTOR WHO: THE TWELVE DOCTORS OF CHRISTMAS HC $14.99 JUN168322 PEN
6 THE SHADOW DOUBLE NOVEL VOLUME 111 SC $14.95 AUG162275 SAN
7 CHEW ADULT COLORING BOOK TP (MR) $14.99 SEP160767 IMA
8 SPECTRUM ART BOOK 23 SC $35.00 SEP162204 PUB
9 DC COMICS: WONDER WOMAN COLORING BOOK SC $14.99 AUG162253 POC
10 THE SHADOW NOVEL ANNUAL VOLUME 2 SC $19.95 JUL162277 SAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ANIMATED SERIES: BATWING VEHICLE APR160436 DC
2 MARVEL GALLERY: DEADPOOL PVC FIGURE JUN162394 DST
3 DC COMICS: HARLEY QUINN “NEW 52” BISHOUJO STATUE APR162878 KOT
4 GOTHAM CITY GARAGE: HARLEY QUINN DELUXE STATUE AUG150301 DC
5 DC ICONS: BATGIRL OF BURNSIDE DELUXE ACTION FIGURE MAY160364 DC
6 HARLEY QUINN: RED, BLACK & WHITE HOLIDAY STATUE MAY160361 DC
7 BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES: THE JOKER ACTION FIGURE MAR160321 DC
8 STAR WARS: DARTH VADER “EPISODE IV” ARTFX+ STATUE MAY162719 KOT
9 MARVEL PREMIER COLLECTION: SPIDER-GWEN STATUE APR162612 DST
10 SAGA: ALANA & MARKO ACTION FIGURE 2-PACK SEP160830 SKY

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: THE JOKER’S WILD BOOSTER BRICK JUL163367 NEC
2 TMNT: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
3 JIM HENSON’S LABYRINTH BOARD GAME JUN163091 RIV
4 MARVEL DICE MASTERS: DEADPOOL AUG163179 NEC
5 MAGIC THE GATHERING TCG: CONSPIRACY: TAKE THE CROWN BOOSTER PACKS JUL168216 WIZ
6 BACK TO THE FUTURE MONOPOLY JUL152198 DST
7 PANDEMIC: REIGN OF CTHULHU EDITION BOARD GAME JUN163096 ZMA
8 DC HEROCLIX: THE JOKER’S WILD FAST FORCES 6-PACK JUL163368 NEC
9 THE GAME CARD GAME SEP152625 IDW
10 THE WALKING DEAD TRIVIAL PURSUIT JUL163366 USA

 

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Dollar Market Share – November 2016

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Unit Market Share – November 2016

(Last Updated December 22, 2016 8:40 am )