Product placement is a reality of the creative world. It happens all the time in all kinds of mediums and is often a bit of a distraction.
This Cup Noodle Final Fantasy XV ad is something else though. I might even wager it transcened the medium. The advert is airing in Japan, and it is clear that the designers of the game have had a fair bit of fun with it. The last shot of Noctis is like somekind of fever dream.
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