Marvel Claws Back Dollars From DC Comics But Loses Sales In September 2016 Marketshare

Posted by October 14, 2016 Comment

In August, Marvel Comics had dollar and sales marketshare figures of 30.78% and 32.11%.

In September, one is slightly up, one is down, to 31.1% and 30.75%.

While DC Comics had 39.27% and 44.59% respectively in August.

In September, they have both slipped to 36.53% and 43.45%. So that’s over five point lead on money brought in and almost a thirteen point lead on the actual number of comics sold. This can also be explained by DC Comics mostly selling comics for $2.99 and Marvel mostly selling for $3.99.

The expectation is that October may see Marvel begin to turn this around, with its hundreds of thousands of comics sold to Scholastic Book Fairs and an increasing number of retailer exclusive covers, which bump numbers by thousands for each store that signs on. However the feeling is that, with so many planned by Marvel in November, the appeal for each cover may cannibalise the demand from stores.

There has also been criticism that DC Comics is being judged on orders of comics that are returnable (check the asterisks) although for the purposes if the chart they have all been docked 10%. But that is starting to fall off and neither Batman #6 or #7 were returnable yet both topped the big Captain America death issue of Civil War II #5. Man, Steve Rogers never does well in Civil Wars.

And, yes, All-Star Batman did pretty well too. Are we going to have to get used to Batman and All-Star Batman constantly jimmying for the top positions? Seems so.

And, yes, Marvel only placed one title in the Top Ten with Civil War II, with the likes of The Walking Dead and Supergirl outselling every other Marvel comic book in the chart.

It may also be notable that Marevl have dropped the number of books they are selling, And DC Comics have increased theirs.

Image Comics have also clawed back some marketshare, trying to get back to the 10% position they shared before Marvel and DC started playing silly buggers with each other. And IDW continues to buy their marketshare by publishing more and more titles.

As for overall figures, September was a four week month compared to August’s five week, so an overall drop of 20% in sales is expected. But, year on year, September has helped turn around a disappointing 2016 into one that is just beating 2015’s overall sales so far by 2.65%. For that, DC Comics can take a deserved bow.

IDW Publishing’s Revolution #1, the first part of IDW Publishing’s Hasbro crossover, was their top book at #85.  Dark Horse Comics’ Black Hammer #3 from Jeff Lemire and Dean Ormston was their top book at #158.

Thanks to Matt for a typo check.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 36.53%
MARVEL COMICS 31.40%
IMAGE COMICS 9.04%
IDW PUBLISHING 4.60%
DARK HORSE COMICS 3.23%
BOOM! STUDIOS 2.38%
TITAN COMICS 1.29%
VIZ MEDIA 1.10%
ONI PRESS INC. 1.02%
DYNAMITE ENTERTAINMENT 0.94%
OTHER NON-TOP 10 8.46%
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 43.45%
MARVEL COMICS 30.75%
IMAGE COMICS 8.80%
IDW PUBLISHING 3.55%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.95%
TITAN COMICS 1.27%
VALIANT ENTERTAINMENT LLC 0.89%
ONI PRESS INC. 0.79%
ARCHIE COMIC PUBLICATIONS 0.79%
OTHER NON-TOP 10 5.33%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2016 VS. AUGUST 2016
COMICS -23.78% -20.61%
GRAPHIC NOVELS -8.25% -8.37%
TOTAL COMICS/GN -19.65% -19.79%
SEPTEMBER 2016 VS. SEPTEMBER 2015
COMICS 9.23% 15.61%
GRAPHIC NOVELS -10.94% -14.46%
TOTAL COMICS/GN 2.20% 12.57%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 3.32% 1.59%
GRAPHIC NOVELS 1.15% -0.82%
TOTAL COMICS/GN 2.65% 1.39%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 82 40 0 122
DC ENTERTAINMENT 76 36 0 112
IMAGE COMICS 53 18 1 72
IDW PUBLISHING 40 13 0 53
DARK HORSE COMICS 26 18 0 44
BOOM ENTERTAINMENT 24 14 0 38
VIZ MEDIA 0 23 0 23
TITAN COMICS 17 2 3 22
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 9 2 0 11
OTHER 115 131 12 258

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #6 $2.99 JUL160304 DC
2 ALL-STAR BATMAN #2 [*] $4.99 JUL160288 DC
3 BATMAN #7 $2.99 JUL160310 DC
4 CIVIL WAR II #5 $4.99 JUN160760 MAR
5 JUSTICE LEAGUE #4 [*] $2.99 JUL160338 DC
6 THE WALKING DEAD #158 (MR) $2.99 JUL160789 IMA
7 TRINITY #1 [*] $2.99 JUL160282 DC
8 SUPERGIRL #1 [*] $2.99 JUL160277 DC
9 SUICIDE SQUAD #2 [*] $2.99 JUL160346 DC
10 JUSTICE LEAGUE #5 [*] $2.99 JUL160340 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 26: CALL TO ARMS TP (MR) $14.99 JUN160722 IMA
2 WONDER WOMAN: THE TRUE AMAZON HC $22.99 MAY160281 DC
3 BATMAN VOLUME 8: SUPERHEAVY TP $16.99 JUN160332 DC
4 BATMAN VOLUME 9: BLOOM HC $24.99 MAY160304 DC
5 THE FIX VOLUME 1 TP (MR) $9.99 JUN160686-M IMA
6 AVATAR: THE LAST AIRBENDER VOLUME 13: NORTH AND SOUTH PART 1 TP $10.99 MAY160022 DAR
7 SECRET WARS TP $34.99 JUN160958 MAR
8 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
9 JUSTICE LEAGUE VOL. 7: THE DARKSEID WAR PART 1 TP $16.99 JUN160346 DC
10 HARLEY QUINN VOLUME 4: A CALL TO ARMS TP $16.99 JUN160344 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JIM HENSON’S LABYRINTH TALES HC $16.99 JUL161323 BOO
2 DC SUPER HERO GIRLS: SUPER HERO HIGH YEARBOOK SC $9.99 JUL162224 RAN
3 GHOSTBUSTERS LITTLE GOLDEN BOOK $4.99 JUL162266 RAN
4 GHOSTBUSTERS 2016 LITTLE GOLDEN BOOK $4.99 JUL162267 RAN
5 BEDTIME FOR BATMAN PICTURE BOOK HC $15.95 JUL162219 CAP
6 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
7 BEAUTY OF HORROR: GOREGEOUS COLORING BOOK TP $17.99 JUL160659 IDW
8 ATTACK ON TITAN ADULT COLORING BOOK $12.99 MAY168239 RAN
9 ALAN MOORE: JERUSALEM HC NOVEL (MR) $35.00 JUL162245 WW
10 THE SHADOW DOUBLE NOVEL VOLUME 110 SC $14.95 JUN162101 SAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: BATMAN BY ANDY KUBERT STATUE DEC150384 DC
2 BATMAN BLACK & WHITE: HARLEY QUINN STATUE BY BERMEJO FEB160284 DC
3 POP! MARVEL: DEADPOOL “DRESSED TO KILL” VINYL FIGURE JUL162708 FUN
4 DC COMICS BOMBSHELLS: HALLOWEEN BATGIRL STATUE APR160454 DC
5 THE FLASH TV ACTION FIGURE OCT140413 DC
6 BATMAN V SUPERMAN: BATMAN MAF EX FIGURE NOV158136 MED
7 GHOSTBUSTERS SELECT SERIES 3 ACTION FIGURES MAY162380 DST
8 BATMAN V SUPERMAN DAWN OF JUSTICE PLAY ARTS KAI: WONDER WOMAN ACTION FIGURE JAN168666 SQU
9 DC COMICS COVER GIRLS: CLASSIC HARLEY QUINN 2ND EDITION STATUE JUN160390 DC
10 DC COMICS DESIGNER SERIES BY CAPULLO: SURVIVAL GEAR BATMAN ACTION FIGURE MAR160328 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DICE MASTERS: GREEN ARROW AND THE FLASH JUN163094 NEC
2 FINDING DORY: DON’T WAKE GAME JUL158674 BAN
3 THE GODFATHER: THE NEW DON GAME MAY160541 IDW
4 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
5 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
6 ARCANE ACADEMY CARD GAME JUN160572 IDW
7 MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS MAY163104 WIZ
8 YU-GI-OH! TCG 2016 MEGA-TIN CASE MAY168707 KON
9 MOUSE GUARD ROLEPLAYING GAME (2ND EDITION) FEB151159 BOO
10 D&D MINIATURES SET FIVE JUN169191 NEC

 

d1

Dollar Market Share – September 2016

d2

Unit Market Share – September 2016

(Last Updated October 17, 2016 2:51 pm )