DC Comics Will Reimburse Retailers 100% On Rebirth Advertising Costs


No one knows how to advertise to their customers – or potential customers – than local comic stores.

But also no one wants to pay to advertise.

Well, at ComicsPRO, DC Comics has promised to reimburse retailers 100% for any expenses they incur advertising the launch of the Rebirth titles from their store.

There will be guidelines to follow, of course there will be. But often this kind of promotion only covers a percentage of costs. Rebirth ads will be paid for in their entirety by DC Entertainment.

So… who wants to make TV ads?

Read more of our ComicsPRO and Rebirth coverage here.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.