We ran a piece before Christmas on Neal Adams’ ads appearing in the London Underground – and in the New Year, they are still visible.
Well, New York is getting a similar look courtesy of Nathan Fox for a subway campaign for the School Of Visual Arts. Fox is the artist on Haunt, and a tutor at the school. Running since December, that tell the story of an artist who travels to exotic fanciful locations with her creations. But his colours may have gone a little too far,
Since Fox’s fluorescent color palette couldn’t be achieved through the standard offset printing process, Michael Walsh, director of design and digital media at the Visual Arts Press, the College’s in-house design team, decided to screen-print the posters—the first time such a production method has been employed for an SVA subway campaign. The printing was handled by Seaward Printing, in New Jersey, and Brant Screen, in Brantford, Canada. “Brant is the only place in North America that could handle these inks, for works of this size, on the vinyl type of paper that we needed.”
Which means that, yes, as of now, you can buy them from the SVA Campus Store.
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