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DC Continues To Support The Vertigo Relaunch

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This month sees DC Vertigo launch four new comics, Fairest, Saucer Country, The Deadwardians and Dominique Laveau:
Voodoo Child, in something that no one else but me is calling the Vertigo Relaunch.

And while it may not be as glamourous and newsworthy as the New 52, DC are still doing what they can to back the new Jtitles. Traditionally, DC Vertigo titles have a burst of sales when a book is launched that then dwindle to a relatively unsustainable state as interested customers move onto more satisfying trade paperback collections. But without those monthly comics sales, the titles can't be sustained.

So, now extended into its third month, May, DC Comics are giving retailers extra discount when ordering the titles increasing the profits that retailers make on the books by around 30 to 40%. This gives retailers added incentives to order and hand sell the monthly books to customers over and above other titles on the shelf…

DC Continues To Support The Vertigo Relaunch

The cover to Saucer Country #2 there. Hey, is that a bit of a Swipe File for the Conservative Party poster of 1997?

DC Continues To Support The Vertigo Relaunch

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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