Posted in: ArenaNet, Games, Guild Wars 2, Video Games | Tagged: , , ,

Seize The Awkward Partners With "Guild Wars 2" For Mental Health Cause

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NCSOFT and ArenaNet have taken Guild Wars 2 and partnered up with the Ad Council's national Seize The Awkward suicide prevention campaign. During the month of February, Guild Wars 2's 11 million players will receive a free t-shirt for their in-game character via the game's gem store. This is being done to raise awareness about how friends can help and support one another through hard times. This is part of the Council's ongoing Game For Good initiative to bring awareness to critical subjects. We have a couple of quotes about the campaign as well as a video for the promotion.

Seize The Awkward Partners With "Guild Wars 2" For Mental Health Cause
Credit: ArenaNet

"We couldn't be more excited to introduce a new audience to Seize the Awkward through a captivating, in-game feature where we believe users will be receptive to our message," said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. "Whether online or face-to-face, the important thing is to trust your gut and reach out to a friend who might be struggling. This effort will continue to encourage young adults to start these critical and potentially life-saving conversations."

"Guild Wars 2's players are renowned for their welcoming and supportive attitude and embracing the message of Seize the Awkward is a great opportunity to emphasize how necessary that type of support can be during hard times," said Dr. Songyee Yoon, CEO of NCSOFT West. "Creating a strong community and an inviting place to play is a core pillar to all our games, and we're very honored to partner with the Ad Council to highlight the way meaningful connections can be made through video games."

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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