Marvel Comics Lose Marketshare in July 2019 But House/Powers of X, Amazing Spider-Man and Walking Dead Outsell DC Titles

Sales for 2019 to date are now creeping above 2018 so far in terms of dollars at least, with an uptick in 0.68% on 2018 at this point, although actual sales of individual comics have fallen by almost 5% so far. Which means higher-priced comics selling more – and what could illustrate that better than Marvel’s House Of X, Powers Of X and Amazing Spider-Man #25 at $5.99, $5.99 and $7.99 topping the charts, with Walking Dead‘s final issue at $3.99 following up and then three Batman books at $5.99, $4.99 and $4.99? Oh yes and Immortal Hulk outsells Batman yet again.

In June, with DC’s Year of The Villain one-shot out of the way, Marvel Comics gained a 43.38% dollar share and a 48.93% unit share, as DC Comics took a drop to 26.71% dollar share and 26.44% unit share.

DC has regained a little ground in July as Marvel Comics has a 41.38% dollar share and a 45.49% unit share. And DC with 26.79% dollar share and a 27.63% unit share. But the majority of that lost Marvel marketshare went elsewhere as Image Comics was third with a jump from June’s 7.58% in dollar share and 8.01% unit share to an 8.43% share in dollars and a 8.64% share in units. They will miss that Walking Dead. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and Boom Studios. But for the first time I can recall IDW, published more titles than Image Comics. And DC Comics narrowed the gap with Marvel in the number of titles published too. The Percentage-Per-Capita chart to follow may reveal much.

Among the premier publishers, Dynamite Entertainment’s Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics’ Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing’s Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios’ Buffy the Vampire Slayer #6 ranked #108.

Brian Azzarello and Lee Bermejo’s The Joker from DC’s Black Label imprint was July’s best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte’s Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips’ Bad Weekend at #2. IDW Publishing’s They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar’s Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.

The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry’s definitive price guide, was July’s best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten with The Art of Tekken: A Complete Visual History, an art book about Namco’s long-running video game franchise, ranking #4.

Diamond Select Toys’ Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July’s best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom’s Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by the POP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.

Paizo Publishing’s Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July’s best-selling game product and one of Paizo’s eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS41.38%
DC COMICS26.79%
IMAGE COMICS8.43%
IDW PUBLISHING4.22%
DARK HORSE COMICS3.10%
DYNAMITE ENTERTAINMENT2.31%
BOOM! STUDIOS2.05%
VIZ MEDIA1.51%
TITAN COMICS0.74%
ARCHIE COMIC PUBLICATIONS0.68%
OTHER NON-TOP 108.80%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS45.49%
DC COMICS27.63%
IMAGE COMICS8.64%
IDW PUBLISHING3.99%
DARK HORSE COMICS2.42%
DYNAMITE ENTERTAINMENT2.19%
BOOM! STUDIOS1.86%
ARCHIE COMIC PUBLICATIONS0.75%
TITAN COMICS0.68%
VIZ MEDIA0.58%
OTHER NON-TOP 105.77%

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
JULY 2019 VS. JUNE 2019
COMICS15.75%12.25%
GRAPHIC NOVELS5.58%4.42%
TOTAL COMICS/GN12.93%11.72%
TOYS48.78%61.20%
JULY 2019 VS. JULY 2018
COMICS4.99%-0.73%
GRAPHIC NOVELS12.83%0.08%
TOTAL COMICS/GN6.91%-0.68%
TOYS72.30%84.85%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS0.97%-4.36%
GRAPHIC NOVELS-0.25%-6.20%
TOTAL COMICS/GN0.63%-4.50%
TOYS32.17%35.90%

NEW TITLES SHIPPED

PUBLISHERCOMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS105450150
DC86240110
IDW PUBLISHING4520065
IMAGE COMICS5010060
DARK HORSE COMICS1820038
BOOM! STUDIOS1516031
VIZ MEDIA LLC023023
DYNAMITE ENTERTAINMENT165021
ARCHIE COMICS133016
ONI PRESS4509
OTHER NON-TOP 1014315023316
TOTAL49532123839

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEVENDOR
1HOUSE OF X #1$5.99MAR
2POWERS OF X #1$5.99MAR
3AMAZING SPIDER-MAN #25$7.99MAR
4THE WALKING DEAD #193 (MR) [*]$3.99IMA
5BATMAN: LAST KNIGHT ON EARTH #2$5.99DC
6BATMAN: CURSE OF THE WHITE KNIGHT #1$4.99DC
7THE BATMAN WHO LAUGHS #7$4.99DC
8BLACK CAT #2$3.99MAR
9IMMORTAL HULK #20$3.99MAR
10BATMAN #74$3.99DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEVENDOR
1HOUSE OF X #1$5.99MAR
2POWERS OF X #1$5.99MAR
3AMAZING SPIDER-MAN #25$7.99MAR
4BATMAN: LAST KNIGHT ON EARTH #2$5.99DC
5THE WALKING DEAD #193 (MR) [*]$3.99IMA
6BATMAN: CURSE OF THE WHITE KNIGHT #1$4.99DC
7THE BATMAN WHO LAUGHS #7$4.99DC
8BLACK CAT #2$3.99MAR
9IMMORTAL HULK #20$3.99MAR
10VAMPIRELLA #1 [*]$3.99DE

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEVENDOR
1THE JOKER TP$14.99DC
2BAD WEEKEND HC (MR)$16.99IMA
3DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR)$16.99IMA
4THEY CALLED US ENEMY TP$19.99IDW
5ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN$19.99FIR
6DEAR JUSTICE LEAGUE TP$9.99DC
7CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP$19.99MAR
8MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP$17.99MAR
9DIE DIE DIE VOL. 1 TP (MR)$19.99IMA
10DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP$15.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEVENDOR
1CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC$125.00MAR
2THE JOKER TP$14.99DC
3MONSTRESS VOLUME 1 HC (MR)$49.99IMA
4BAD WEEKEND HC (MR)$16.99IMA
5DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC$150.00DC
6ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN$19.99FIR
7THEY CALLED US ENEMY TP$19.99IDW
8SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC$125.00DC
9MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC$75.00MAR
10THANOS BY DONNY CATES HC$34.99MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEVENDOR
1OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC$29.95GEM
2GEARS OF WAR RETROSPECTIVE HC$49.99UDO
3OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC$35.00GEM
4THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC$39.99DE
5I AM SHE-RA LITTLE GOLDEN BOOK$4.99RAN
6I AM HE-MAN LITTLE GOLDEN BOOK$4.99RAN
7DARK SOULS DESIGN WORKS VOL. 1 HC$39.99UDO
8ART OF DARKSIDERS III$49.99UDO
9BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49$49.50GEM
10AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK$4.99RAN

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONVENDOR
1MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUEDST
2MARVEL COMICS EAA-077: SPIDER-GWEN FIGUREBEA
3DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUEDST
4POP! MARVEL: NOVA PRIME VINYL FIGUREFUN
5MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUEDST
6POP! DC HEROES: RED DEATH VINYL FIGUREFUN
7POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGUREFUN
8FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURETHR
9DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGUREDC
10MARVEL: VENOM ARTFX+ STATUEKOT

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONVENDOR
1PATHFINDER CORE RULEBOOK HC (P2)PAI
2PATHFINDER BESTIARY HC (P2)PAI
3PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2)PAI
4THE EXPANSE RPG HCGRE
5PATHFINDER BESTIARY SPECIAL EDITION HC (P2)PAI
6PATHFINDER GM SCREEN (P2)PAI
7STARFINDER RPG: CORE RULEBOOK HCPAI
8MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERSWZK
9PATHFINDER CONDITION CARDS DECK (P2)PAI
10TOME OF BEASTS HCPAI

 

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Dollar Market Share – July 2019
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Unit Market Share – July 2019

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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