Kieron Gillen and Dan Mora's Once & Future #1 Sells Out Again Before First Printing Published, Third Printing to Come?

Much to the surprise of no one, Boom Studios Once & Future #1 from Dr. Kieron Gillen and Maybe-A-Doctor-But-We-Haven't-Asked Dan Mora sold out at Diamond two weeks before the on-sale date of August 14th.

We saw some of the speculator sites pushing the Once & Future #1 second printing as a hot new printing, treating it like a variant cover for a series with no orderable variant covers and it had all the signs of a quick sell out.

Well, the new printing FOC'd just this Monday, August 5th and I'm told it has sold out at Diamond, with even more orders than Boom expected after a record-breaking first print the likes of which we haven't seen on a single cover since Robert Kirkman's Oblivion Song in 2018.

I expect Boom Studios to announce they're fast-tracking a third printing before the first issue ships with a new cover. That put the series in Marvel Event territory, such as Absolute Carnage going to a third printing before the first printing was published. And Marvel didn't even sell out of the first printing before they did that.

Should we expect a third printing announcement for Kieron Gillen and Stephanie Hans' Die #6 from Image Comics this week as well as some kind of retaliation, with the two companies waging a war of words for the affections of retailers, readers and Kieron Gillen himself? 

It certainly seems like Boom Studios and Image Comics are going to continue this war of one-upmanship as long as they're both publishing Kieron Gillen-penned hit series that outperform nearly every other creator-owned series on the planet – which is good news for those of us who enjoy new comics from everyone's second favourite Doctor.

Once & Future #1 first printing is on-sale in comic shops August 14th.

And Once & Future #1 second printing is on-sale in comic shops August 28th, the same day as the Die #6 second printing which isn't a coincidence on the part of Boom Studios…

Let's hope things stay civil between Boom and Image, shall we?

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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