DC Comics Still Beats Marvel on Marketshare-Per Capita in June 2019 – With Dynamite Placing Fourth

Welcome to Bleeding Cool’s Monthly ‘Per Capita’ List.  The usual comics industry marketshare shows how much share of the overall market a comics publisher has. This divides it by the number of new titles they publish in that month.

We’ve already looked at publisher marketshare in the North American direct market of comic book shops for June 2019.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture. In June, Marvel published 147 comics, graphic novels to DC Comics’ 71 and Image Comics’ 57. Marvel gained their marketshare by having twice as many titles as DC. This strips away that advantage.

Now, in January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue and in March, DC Comics dominated both, more in sales than revenue. In April, Marvel swung this round again, leading DC over marketshare per capita both in dollars raised and items sold. But in May, DC swung that around, taking a dramatic lead in both. It is worth still mentioning that this also includes Marvel’s dollar line of True Believers reprints adding to the numbers of titles published which can skew numbers a bit. And anyway, DC Comics will be copying that soon too.

Boom Goes The Dynamite (And The Valiant)

In June, DC Comics continued to beat Marvel per-capita, even if it is not an entire thrashing. Dynamite showed their utter strength, beating everyone but the top three. But Valiant and Boom also outperform in this fashion as well.

Dynamite rose to fourth place, followed by Valiant, Boom, IDW and then Dark Horse, opposite to the usual charts. into fifth place behind Dark Horse. And Albatross Funnybooks also behaves like a Premier Publisher by this reckoning.

I hope this, as ever, is a conversation point.

 

Publisher Retail Marketshare Per Capita x1000 Dollar Marketshare Per Capita x1000
DC COMICS 372 376
MARVEL COMICS 332 295
IMAGE COMICS 140 133
DYNAMITE 81 86
VALIANT 78 62
BOOM! STUDIOS 75 78
IDW PUBLISHING 60 65
DARK HORSE 53 79
ONI PRESS 53 74
ALBATROSS FUNNYBOOKS 40 52
ACTION LAB ENTERTAINMENT 39 48
AFTERSHOCK COMICS 38 39
 TOKYOPOP 32 87
LION FORGE 28 41
VIZ MEDIA 26 70
TITAN COMICS 26 32
RED GIANT 12 22

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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