Marvel Comics is giving an added boost to the launch of Aero, the new series which, alongside Sword-Master, is spotlighting characters introduced previously to the Chinese Marvel market. With new stories by Greg Pak and Pop Mhan, and translated Chinese stories not previously published in the West, by Zhou Liefen and Keng.
Once upon a time, Marvel Comics regularly overshipped certain titles. The idea was that comic book retailers were a ‘small-c’ conservative lot and ordered what they thought they could sell. Overshipping was intended to give retailers the opportunity to discover that maybe they could sell a few more and so they would up their orders for subsequent issues. Or maybe engage in passing free samples on to customers, and get some more orders for future issues as a result.
It also had the side-benefit of upping Marvel’s numbers in Diamond Comic Distributor’s monthly statistics. For unit ranking and market share at least, if not for dollar ranking and market share.
Bleeding Cool first reported on Marvel doing this back in 2012 and it came and went sporadically since. When it happened, again and again, we ran articles about it. But it hasn’t happened to any statistically significant degree for a couple of years now.
But of late we’ve had it happen to about one or two books a month. Not enough to make any major statistical shifts. But maybe enough to help new titles launch.
(W) Zhou Liefen, Greg Pak (A) Pop Mhan (A/CA) Keng
CATCH THE WAVE! ALL NEW ONGOING SERIES! The breakout stars of WAR OF THE REALMS: AGENTS OF ATLAS debut in an oversized team-up book! Get ready for the English language debut of the first appearance of AERO, the high-flying Shanghaiese superheroine created for Marvel by Zhou Liefen and Keng! And in a brand new story written by PLANET HULK writer Greg Pak, Aero teams up with WAVE, Marvel’s newest Filipina superheroine! What strange forces have turned the buildings of Shanghai into monstrous golems? And what is the SECRET ORIGIN OF WAVE?
Rated T In Shops: Jul 03, 2019 SRP: $3.99