Comic book stores will be getting bundles of previews of Jonathan Hickman‘s upcoming double-series with Pepe Larraz, RB Silva and Marte Garcia for House Of X and Powers Of X on July 17th, the day San Diego Comic-Con kicks off. You may surmise from this that San Diego will be rather Hickman mutant heavy.
Retailers will receive 25-strong free bundles based on their discount tier. The bigger the store, the more the bundles, though retailers can pay a small free to receive further bundles.
This follow on from previous sampler activity for Captain Marvel, Avengers, Star Wars and Spider-Man and usually is timed to coincide with a movie release. Slap between Dark Phoenix and New Mutants, this is much more of a San Diego thing.