Marvel Increases Marketshare Lead on DC for February 2019, Dynamite Jumps to Fifth Place

Marvel Comics was February’s top publisher, leading in dollar share (40.20%) and unit share (44.48%) while DC was second, with a dollar share of 28.69% and unit share of 30.64%.

This compares to January where Marvel had dollar share (39.24%) and unit share (41.29%) with DC Comics on dollar share of (29.70%) and unit share (33.39%).

Which means that Marvel Comics has upped their marketshare lead, while DC Comics has put it on, increases the gap from twelve points to ten points dollar share or fourteen points to eight points unit share.

That revereses the trend of DC closing the gap each month for the last few months, but Marvel staying comfortably ahead.

Image Comics also puts on marketshare, getting closer to their more usual ten point share, and Dynamite Entertainment has jumped Boom and IDW to fifth place behind Dark Horse.

Also, while revenue was down month on month, that compares a four day month to a five day month. Overall, tear on year, comics are making more money in 20, almost 5% – but selling fewer copies, down by 1.6%.

The Batman Who Laughs #3 was the most-ordered comic book of February 2019, followed by two more Batman, the big revelations in Venom #11 and Heroes In Crisis, but the higher priced Uncanny X-Men Annual jumped everything but the Laughing Batman in terms of dollar revenue.

Among the premier publishers, Image Comics’ The Walking Dead #188 ranked #28, BOOM! Studios’ Buffy the Vampire Slayer #2 ranked #71, Dynamite Entertainment’s Red Sonja #1 ranked #98, Dark Horse Comics’ William Gibson’s Alien 3 #4 ranked #133, and IDW Publishing’s Sonic the Hedgehog #13 ranked #144.

Tom King and Mitch Gerads’ critically-acclaimed Mister Miracle from DC was February’s best-selling graphic novel. Marvel Comics had a strong month in February with seven titles among the top ten, led by Christos Gage and Clayton Crain’s Spider-Geddon at #2. Chelsea Cain and Kate Miemczyk’s Man-Eaters Volume 1 from Image Comics also made the top ten, ranked #7.

BBC Books’ Doctor Who: Scratchmen, an original novel by beloved Doctor Who actor Tom Baker based on his 1970s screenplay, was February’s best-selling book.

Based on the character from DC’s Dark Nights: Metal currently starring in his own mini-series, the POP! DC Comics: The Batman Who Laughs Vinyl Figure from Funko, a PREVIEWS exclusive, was the best-selling toy product of February. Diamond Select Toys’ Marvel Gallery: Squirrel Girl PVC Figure ranked #5. DC Collectibles had four products in the top ten, led by the DC Designer Series: Nightwing & Batman by Ryan Sook Statue at #6.

Based on the anime sensation, Shinobi 7’s My Hero Academia: The Card Game was February’s best-selling game product. Paizo Publishing had a strong month with four products in the top ten; the Pathfinder Pawns: Bestiary Box was their top product at #3. IDW Games had two products in the top ten, led by the Sonic the Hedgehog: Crash Course Board Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.20%

44.48%

DC

28.69%

30.64%

IMAGE COMICS

9.49%

9.30%

DARK HORSE COMICS

3.25%

2.58%

DYNAMITE ENTERTAINMENT

2.58%

2.35%

IDW PUBLISHING

2.55%

2.20%

BOOM! STUDIOS

2.38%

2.26%

VIZ MEDIA

1.78%

0.67%

ST. MARTINS PRESS

0.60%

0.16%

ONI PRESS INC.

0.56%

0.39%

OTHER NON-TOP 10

7.91%

4.96%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

FEBRUARY 2019 VS. JANUARY 2019

COMICS

-21.31%

-18.10%

GRAPHIC NOVELS

-26.09%

-25.43%

TOTAL COMICS/GN

-22.71%

-18.65%

TOYS

-19.93%

-35.10%

FEBRUARY 2019 VS. FEBRUARY 2018

COMICS

-6.06%

-8.47%

GRAPHIC NOVELS

-3.16%

-8.47%

TOTAL COMICS/GN

-5.27%

-8.47%

TOYS

20.34%

18.44%

YEAR-TO-DATE 2019 VS. YEAR-TO-DATE 2018

COMICS

4.82%

-1.51%

GRAPHIC NOVELS

5.00%

-2.56%

TOTAL COMICS/GN

4.87%

-1.59%

TOYS

27.83%

39.44%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

40

0

126

DC

59

28

1

88

IMAGE COMICS

47

19

0

66

DARK HORSE COMICS

24

13

0

37

IDW PUBLISHING

22

11

0

33

BOOM! STUDIOS

21

10

0

31

VIZ MEDIA

0

27

0

27

DYNAMITE ENTERTAINMENT

20

1

0

21

SEVEN SEAS ENTERTAINMENT

0

21

0

21

ONI PRESS

4

3

0

7

OTHER NON-TOP 10

106

131

22

259

TOTAL

389

304

23

716

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-M DC

2

BATMAN #64

$3.99

DEC180510-M DC

3

BATMAN #65

$3.99

DEC180515-M DC

4

VENOM #11

$3.99

DEC180962-M MAR

5

HEROES IN CRISIS #6

$3.99

DEC180521-M DC

6

AMAZING SPIDER-MAN #15

$3.99

DEC180951-M MAR

7

UNCANNY X-MEN #12

$3.99

DEC180906-M MAR

8

THE FLASH #64

$3.99

DEC180512-M DC

9

UNCANNY X-MEN #11

$7.99

DEC180896-M MAR

10

AVENGERS: NO ROAD HOME #1

$4.99

DEC180831-M MAR

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-M DC

2

UNCANNY X-MEN #11

$7.99

DEC180896-M MAR

3

BATMAN #64

$3.99

DEC180510-M DC

4

BATMAN #65

$3.99

DEC180515-M DC

5

VENOM #11

$3.99

DEC180962-M MAR

6

AMAZING SPIDER-MAN #16

$4.99

DEC180953-M MAR

7

HEROES IN CRISIS #6

$3.99

DEC180521-M DC

8

RETURN OF WOLVERINE #5

$4.99

NOV180950-M MAR

9

AMAZING SPIDER-MAN #15

$3.99

DEC180951-M MAR

10

UNCANNY X-MEN #12

$3.99

DEC180906-M MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598 DC

2

SPIDER-GEDDON TP

$24.99

NOV181026 MAR

3

INFINITY WARS TP

$34.99

NOV181024 MAR

4

IMMORTAL HULK VOLUME 2: GREEN DOOR TP

$15.99

NOV181036 MAR

5

MY HERO ACADEMIA VOLUME 17 GN

$9.99

DEC182240 VIZ

6

DEADPOOL: SECRET AGENT DEADPOOL TP

$14.99

NOV180967 MAR

7

MAN-EATERS VOLUME 1 TP

$12.99

DEC180123 IMA

8

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075 MAR

9

CAPTAIN AMERICA VOL. 1: WINTER IN AMERICA TP

$17.99

NOV181022 MAR

10

AMAZING SPIDER-MAN BY NICK SPENCER VOL. 2 TP

$15.99

NOV181033 MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598 DC

2

HE MAN & THE MASTERS OF THE UNIVERSE OMNIBUS HC

$150.00

JUL180761 DC

3

CAPTAIN MARVEL/MS. MARVEL: A HERO IS BORN OMNIBUS HC

$100.00

AUG181069-M MAR

4

VENOMNIBUS HC VOL 02

$125.00

AUG181071 MAR

5

INFINITY WARS TP

$34.99

NOV181024 MAR

6

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075 MAR

7

SPIDER-GEDDON TP

$24.99

NOV181026 MAR

8

STAR WARS BY JASON AARON OMNIBUS HC

$125.00

SEP180997 MAR

9

MARVEL MASTERWORKS: LUKE CAGE POWER MAN VOL. 3

$75.00

AUG181073-M MAR

10

WONDER WOMAN BY PHIL JIMINEZ OMNIBUS HC

$75.00

AUG180663 DC

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: SCRATCHMAN HC

$23.99

DEC181681 BBC

2

ALAN MOORE: WRITING FOR COMICS GN (MR)

$5.95

STAR18707 AVA

3

FAST ENOUGH: BESSIE STRINGFIELD’S FIRST RIDE HC

$17.99

NOV181857 LIO

4

JIM HENSON’S LABYRINTH: A DISCOVERY ADVENTURE HC

$14.99

OCT181271 BOO

5

MARVEL SUPERHERO ADVENTURES: MIGHTY MARVELS SC

$4.99

DEC181953 MAR

6

COMICS JOURNAL #303

$14.99

NOV181771 FAN

7

WORLD OF READING: THIS IS CAPT MARVEL SC

$4.99

DEC181955 MAR

8

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1

$12.99

OCT151871 ZEN

9

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

10

MARVEL: POWERS OF A GIRL HC

$16.99

DEC181952 MAR

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGURE JUN188595 FUN

2

ONE-12 COLLECTIVE: MARVEL: IRON MAN STEALTH ARMOR FIGURE JUN178877 MEZ

3

OVERWATCH: WIDOWMAKER FIGMA JAN188448 GOO

4

FINAL FANTASY VII ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE & FENRIR FIGURE MAY188937 SQU

5

MARVEL GALLERY: SQUIRREL GIRL COMIC PVC FIGURE AUG182582 DIA

6

DC DESIGNER SERIES: NIGHTWING & BATGIRL BY RYAN SOOK STATUE JUL180809 DC

7

OVERWATCH: JUNKRAT “CLASSIC SKIN” NENDOROID MAY189432 GOO

8

DC ESSENTIALS: NIGHTWING FIGURE AUG180673 DC

9

DC ESSENTIALS: SHAZAM & BLACK ADAM ACTION FIGURE 2-PACK JUN180604 DC

10

DC ESSENTIALS: HARLEY QUINN FIGURE AUG180675 DC

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MY HERO ACADEMIA CARD GAME JUL183082 SHI

2

MARVEL HEROCLIX: EARTH X BOOSTER BRICK JUL188756 NEC

3

PATHFINDER PAWNS BESTIARY BOX FEB168541 PAI

4

TOME OF BEASTS HC JUN168476 PAI

5

WORLD OF LAZARUS: MODERN AGE RPG CAMPAIGN SETTING HC MAR182717 GRE

6

STARFINDER PAWNS: ALIEN ARCHIVE 2 PAWN BOX DEC183290 PAI

7

SONIC THE HEDGEHOG: CRASH COURSE BOARDGAME MAY180772 IDW

8

INVADER ZIM: DOOMSDAY DICE GAME AUG180835 IDW

9

MAGIC THE GATHERING TCG: RAVNICA ALLEGIANCE BOOSTER PACKS AUG183195 WIZ

10

STARFINDER ADVENTURE PATH: FIRE STARTERS PART 1 DEC183289 PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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