Marvel Maintains Their Lead Over DC Comics in January 2019 Marketshare

Marvel Maintains Their Lead Over DC Comics in January 2019 Marketshare

Posted by February 22, 2019 Comment

Marvel Comics was January’s top publisher, leading in both the dollar share (39.24%) and unit share (41.29%) categories. DC was second, with a dollar share of 29.70% and unit share of 33.39%.

This is close to where we were in the past two months, after November saw Marvel recover with a 40.80% dollar share and a 43.75% unit share and for December, Marvel dropped back two points on the dollars but gained on the copies sold, with a 38.57% dollar share and a 44.09% unit share. January tightens the gap between the two measures for Marvel.

In November, DC Comics slipped under the psychologically important 30% mark, with 26.74% dollar share and a 29.51% unit share, but for December, put their heads back over that mark, with DC Entertainment was second, with a five-point jump on money earned 31.51% dollar share and point-and-a-quarter on copies sold, a 30.75% unit share. In January, DC Comics wideend the gap, selling more comics in terms of marketshare but making less.

Of course, this is acheived with Marvel Comics publishing more titles than DC Comics. We will run a Marketshare-Per-Capita later to see what that reveals.

Image Comics was third, with a 7.56% dollar share and a 7.77% unit share, dropping again in a marekt where they used to comfortably take ten percent. Dark Horse Comics was fourth with a 3.95% dollar share and a 2.97% unit share, followed by IDW Publishing with a 3.75% dollar share and a 3.32% unit share, then BOOM! Studios with a 2.32% dollar share and a 2.23% unit share, and Dynamite Entertainment with a 2.13% dollar share and a 1.83% unit share.

Amazing Spider-Man is now outselling Batman in January. Could the Knightmares storyline not be as well received? Still all in the top ten of course, and ahead of Heroes In Crisis. But The Batman Who Laughs #2 beats all for sales, though Captain Marvel #1 beats it for dollars raised – despite being the same price point. We’ll look into just how that happened later today. The collected edition of Scott Snyder and Greg Capullo‘s Dark Nights: Metal from DC topped the graphic novel chart in January, a double win for Scott Snyder and a boost in the demand for a Metal 2.

Among the premier publishers, Robert Kirkman’s The Walking Dead #187 was Image Comics’ top book at #30; BOOM! Studios’ Buffy the Vampire Slayer #1, a present day reimagining of Joss Whedon’s cult television series, was their best-selling book for January at #70; Dark Horse Comics’ Stranger Things #4, based on the Netflix television series, ranked #85; Rick and Morty vs. Dungeons & Dragons #4, the final issue of IDW Publishing’s crossover event, ranked #98; and Dynamite Entertainment’s Elvira: The Shape of Elvira #1 ranked #174.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.24%

41.29%

DC

29.70%

33.39%

IMAGE COMICS

7.56%

7.77%

DARK HORSE COMICS

3.95%

2.97%

IDW PUBLISHING

3.65%

3.32%

BOOM! STUDIOS

2.32%

2.23%

DYNAMITE ENTERTAINMENT

2.13%

1.83%

VIZ MEDIA

1.55%

0.61%

TITAN COMICS

0.80%

0.60%

ARCHIE COMICS

0.78%

0.77%

OTHER NON-TOP 10

8.31%

5.20%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JANUARY 2019 VS. DECEMBER 2018

COMICS

11.93%

13.49%

GRAPHIC NOVELS

42.79%

40.93%

TOTAL COMICS/GN

19.47%

15.18%

TOYS

154.01%

234.27%

JANUARY 2019 VS. JANUARY 2018

COMICS

15.32%

5.03%

GRAPHIC NOVELS

11.98%

2.36%

TOTAL COMICS/GN

14.33%

4.82%

TOYS

34.53%

57.58%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

102

40

0

142

DC

87

31

0

118

IMAGE COMICS

57

10

0

67

IDW PUBLISHING

39

17

0

56

DARK HORSE COMICS

27

19

0

46

BOOM! STUDIOS

25

11

0

36

DYNAMITE ENTERTAINMENT

19

6

0

25

VIZ MEDIA

0

25

0

25

TITAN COMICS

10

9

0

19

ARCHIE COMICS

13

5

0

18

OTHER NON-TOP 10

136

186

37

359

TOTAL

515

359

37

911

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-M DC

2

CAPTAIN MARVEL #1

$4.99

NOV180783-M MAR

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-M MAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-M MAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-M MAR

6

BATMAN #62

$3.99

NOV180402-M DC

7

BATMAN #63

$3.99

NOV180404-M DC

8

HEROES IN CRISIS #4

$3.99

NOV180457-M DC

9

HEROES IN CRISIS #5

$3.99

NOV180459-M DC

10

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-M MAR

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CAPTAIN MARVEL #1

$4.99

NOV180783-M MAR

2

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-M DC

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-M MAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-M MAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-M MAR

6

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-M MAR

7

YOUNG JUSTICE #1

$4.99

NOV180376-M DC

8

BATMAN #62

$3.99

NOV180402-M DC

9

BATMAN #63

$3.99

NOV180404-M DC

10

HEROES IN CRISIS #4

$3.99

NOV180457-M DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL TP

$19.99

OCT180569 DC

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

THE LIFE OF CAPTAIN MARVEL TP

$15.99

OCT181018-M MAR

4

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014 MAR

5

COSMIC GHOST RIDER: BABY THANOS MUST DIE TP

$15.99

NOV181028 MAR

6

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278 DAR

7

FARMHAND VOLUME 1 TP (MR)

$12.99

OCT180065 IMA

8

DARK DAYS: THE ROAD TO METAL TP

$19.99

OCT180568 DC

9

BATMAN: WHITE KNIGHT TP

$19.99

JUL180733 DC

10

SPIDER-GEDDON: EDGE OF SPIDER-GEDDON TP

$15.99

OCT181015 MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CONAN THE BARBARIAN OMNIBUS VOLUME 1 HC

$125.00

JUL181158-M MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

DARK NIGHTS: METAL TP

$19.99

OCT180569 DC

4

MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 11 HC

$100.00

JUL181165-M MAR

5

HOUSE OF MYSTERY: THE BRONZE AGE OMNIBUS VOL. 1 HC

$99.99

JUN180578 DC

6

INFINITY TP

$49.99

JUN140730 MAR

7

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 4 HC

$75.00

JUL181163-M MAR

8

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014 MAR

9

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278 DAR

10

SPIDER-MAN: BEN REILLY OMNIBUS VOLUME 1 HC

$125.00

JUL181167 MAR

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

2

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

3

CAPTAIN MARVEL LITTLE GOLDEN BOOK

$4.99

NOV181804 RAN

4

A FRIEND LIKE PIKACHU: POKEMON LITTLE GOLDEN BOOK

$4.99

NOV181802 RAN

5

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC

$29.95

APR181580-M GEM

6

FAST ENOUGH: BESSIE STRINGFIELD’S FIRST RIDE HC

$17.99

NOV181857 LIO

7

OVERLORD LIGHT NOVEL VOLUME 9 HC

$20.00

NOV182175 HAC

8

STAR TREK: I AM MR SPOCK LITTLE GOLDEN BOOK

$4.99

NOV181801 RAN

9

STAR TREK: I AM CAPTAIN KIRK LITTLE GOLDEN BOOK

$4.99

NOV181800 RAN

10

DC SUPER VILLAINS ORIGINS: THE JOKER TP

$4.95

DEC182051 CAP

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! POWER RANGERS: LORD DRAKKON VINYL FIGURE JUN188596 FUN

2

OVERWATCH: MEI FLOATING SNOWBALL REPLICA JUL189227 BLI

3

OVERWATCH: GENJI SWORD REPLICA JUL189228 BLI

4

INFINITY WAR: THANOS ARTFX+ STATUE MAR188569 KOT

5

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGURE JUN188595 FUN

6

MARVEL SELECT: AVENGERS INFINITY WAR: IRON-SPIDER FIGURE JAN188710 DST

7

ONE-12 COLLECTIVE: MARVEL: THOR RAGNAROK: GLADIATOR HULK OCT178172 MEZ

8

AQUAMAN MOVIE GALLERY: AQUAMAN PVC FIGURE AUG182575 DST

9

PERSONA 5: JOKER FIGMA JUN178415 GOO

10

HARLEY QUINN: PINK WHITE BLACK VALENTINE BY LAU VARIANT STATUE JUL180806 DC

 

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

2

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

3

PATHFINDER RPG: ULTIMATE CAMPAIGN POCKET EDITION NOV182880 PAI

4

PATHFINDER RPG: ULTIMATE INTRIGUE POCKET EDITION NOV182881 PAI

5

PATHFINDER RPG CORE RULEBOOK JUN091729 PAI

6

GLOOMHAVEN 2017 EDITION MAR188530 ALL

7

STARFINDER RPG: ARMORY HC MAY182931 PAI

8

STARFINDER RPG: ALIEN ARCHIVE 2 HC AUG183177 PAI

9

MY HERO ACADEMIA CARD GAME JUL183082 SHI

10

RED SONJA TAROT CARD SET JUN181151 DYN

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

(Last Updated February 23, 2019 8:31 am )

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