Marvel Maintains Marketshare Lead in December 2018, But DC Takes the Top Five

Marvel Maintains Marketshare Lead in December 2018, But DC Takes the Top Five

Posted by January 18, 2019 Comment

A massive drop in graphic novels ordered from this December to the last, along with a slight drop in comics orders almost pushed 2018 into a negative year when it came to growth, though 2018 managed to top 2017 by six-tenths of one percent.

In August, Marvel Comics had a 40.87% dollar share and a 43.12% unit share of the North American direct market. In September, the dollars were down with a 39.86% dollar share and a 43.24% unit share. In October, a massive drop by five and a half points to a 34.22% dollar share and a 37.89% unit share. November saw them recover with a 40.80% dollar share and a 43.75% unit share. with five to six points up.

And for December, Marvel dropped back two points on the dollars but gained on the copies sold, with a 38.57% dollar share but gained a third of a point with 44.09% unit share

Meanwhile, in August, DC Comics had a 27.51% dollar share and a 31.02% unit share. In September, that built to 29.06% dollar share and a 32.76% unit share. In October, that jumped to 30.48% dollar share and a 32.99% unit share. They’d gained a few points, with Image Comics and others getting the rest. But in November, they slipped under the psychologically important 30% mark, with 26.74% dollar share and a 29.51% unit share.

But for December, put their heads back over that mark, with DC Entertainment was second, with a five-point jump on money earned 31.51% dollar share and point-and-a-quarter on copies sold, a 30.75% unit share.

Image Comics maintained their market share from the November, an 8.57% dollar share and an 8.5% unit share, with 8.73% in dollars and 9.06% in units for December. They continue to be a distance from their more usual accomplishment of 10% through much of 2018.

Scott Snyder and Jock’s The Batman Who Laughs #1 topped the charts in November, with seven DC titles in the top ten, with Marvel’s highest, Amazing Spider-Man #11 at #6. The Walking Dead #186 was Image Comics’ top book in December at #18. BOOM! Studios’ Firefly #2, based on Joss Whedon’s television series, was their best-selling comic at #60. Marvel Action: Avengers #1 was IDW Publishing’s top book at #86. Dark Horse Comics’ Hellboy Winter Special 2018 ranked #112. Dynamite Entertainment’s John Wick #4 was their top book at #145.

 IDW Publishing was at 4.10% in dollars and 3.55% in units, BOOM! Studios with 2.98% in dollars and 2.38% in units, Dark Horse Comics with 2.82% in dollars and 2.37% in units, and Dynamite Entertainment with 2.11% in dollars and 2.10% in units.

Brian K. Vaughan and Cliff Chiang‘s Paper Girls Volume 5 from Image Comics was December’s best-selling graphic novel. BBC Books’ Doctor Who: TARDIS Type-40 Instruction Manual, a technical manual that explores the Doctor’s time and space vessel, was the best-selling book in December. Diamond Select Toys’ Ghostbusters Series 9 Action Figures, featuring characters from the late 1980s animated television series The Real Ghostbusters, was December’s best-selling toy product and one of three products from the manufacturer in the top ten. Green Ronin Publishing’s Critical Role: Tal’Dorei Campaign Setting, a sourcebook for the Critical Role role-playing game, was December’s best-selling game product. Paizo had a strong month, with seven products in the top ten, led by the Pathfinder RPG Core Rulebook at #2.

TOP COMIC BOOK PUBLISHERS

 

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.57%

44.09%

DC ENTERTAINMENT

31.51%

30.75%

IMAGE COMICS

8.73%

9.06%

IDW PUBLISHING

4.10%

3.66%

BOOM! STUDIOS

2.98%

2.38%

DARK HORSE COMICS

2.82%

2.37%

DYNAMITE ENTERTAINMENT

2.11%

2.10%

VIZ MEDIA

1.03%

0.38%

TITAN COMICS

0.82%

0.59%

VALIANT ENTERTAINMENT LLC

0.71%

0.78%

OTHER NON-TOP 10

6.62%

3.85%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2018 VS. NOVEMBER 2018

COMICS

-3.53%

-3.58%

GRAPHIC NOVELS

-17.46%

-17.18%

TOTAL COMICS/GN

-7.35%

-4.55%

TOYS

-58.05%

-53.99%

DECEMBER 2018 VS. DECEMBER 2017

COMICS

9.29%

-0.42%

GRAPHIC NOVELS

-26.35%

-35.98%

TOTAL COMICS/GN

-2.26%

-3.72%

TOYS

-44.01%

-47.06%

YEAR 2018 VS. YEAR 2017

COMICS

3.30%

-5.67%

GRAPHIC NOVELS

-6.60%

-9.71%

TOTAL COMICS/GN

0.60%

-5.98%

TOYS

-6.39%

-6.48%

 

NEW TITLES SHIPPED

 

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

90

38

0

128

DC COMICS

52

37

1

90

IMAGE COMICS

52

10

0

62

IDW PUBLISHING

32

10

0

42

BOOM! STUDIOS

24

16

0

40

DARK HORSE COMICS

21

11

0

32

VIZ MEDIA LLC

0

23

0

23

TITAN COMICS

8

7

2

17

DYNAMITE

13

1

0

14

VALIANT ENTERTAINMENT LLC

5

2

0

7

OTHER NON-TOP 10

101

113

9

223

TOTAL

398

268

12

678

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

OCT180464-M

DC

2

BATMAN: DAMNED #2 (MR)

$6.99

SEP180424-M

DC

3

DOOMSDAY CLOCK #8

$4.99

SEP180426-M

DC

4

BATMAN #60

$3.99

OCT180483-M

DC

5

BATMAN #61

$3.99

OCT180485-M

DC

6

AMAZING SPIDER-MAN #11

$3.99

OCT180921-M

MAR

7

FANTASTIC FOUR #5

$7.99

OCT180766-M

MAR

8

AMAZING SPIDER-MAN #12

$3.99

OCT180925-M

MAR

9

BATMAN ANNUAL #3

$4.99

OCT180487

DC

10

SHAZAM #1

$4.99

SEP180436-M

DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

OCT180464-M

DC

2

BATMAN: DAMNED #2 (MR)

$6.99

SEP180424-M

DC

3

DOOMSDAY CLOCK #8

$4.99

SEP180426-M

DC

4

FANTASTIC FOUR #5

$7.99

OCT180766-M

MAR

5

BATMAN #60

$3.99

OCT180483-M

DC

6

BATMAN #61

$3.99

OCT180485-M

DC

7

BATMAN ANNUAL #3

$4.99

OCT180487

DC

8

SHAZAM #1

$4.99

SEP180436-M

DC

9

INFINITY WARS #6

$5.99

OCT180866-M

MAR

10

FANTASTIC FOUR WEDDING SPECIAL #1

$4.99

OCT180778-M

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

OCT180099

IMA

2

BATMAN VOLUME 8: COLD DAYS TP

$16.99

SEP180545

DC

3

AVATAR: THE LAST AIRBENDER: IMBALANCE PART ONE TP

$10.99

JUN180347

DAR

4

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

AUG181366

BOO

5

STAR WARS VOLUME 9: HOPE DIES TP

$19.99

SEP180996

MAR

6

THE FLASH VOLUME 8: FLASH WAR TP

$16.99

SEP180570

DC

7

MY HERO ACADEMIA VOLUME 16 GN

$9.99

OCT182065

VIZ

8

THOR VOLUME 1: GOD OF THUNDER REBORN TP

$17.99

SEP181005

MAR

9

VENOM: FIRST HOST TP

$15.99

SEP181007

MAR

10

BATMAN: DETECTIVE COMICS VOL. 8: ON THE OUTSIDE TP

$16.99

SEP180548

DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

OCT180099

IMA

2

BATMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC

$125.00

MAY180571

DC

3

FANTASTIC FOUR BY WAID & WIERINGO OMNIBUS HC

$100.00

JUN180968

MAR

4

MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 20 HC

$75.00

JUN180962-M

MAR

5

JEPH LOEB & TIM SALE: YELLOW, BLUE, GRAY & WHITE OMNIBUS HC

$100.00

JUN180964

MAR

6

BATMAN VOLUME 8: COLD DAYS TP

$16.99

SEP180545

DC

7

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

AUG181366

BOO

8

MARVEL UNIVERSE BY JOHN BYRNE OMNIBUS VOL. 2 HC

$125.00

JUN180960

MAR

9

BEFORE WATCHMEN OMNIBUS HC

$125.00

JUN180573

DC

10

WONDER WOMAN DIANA PRINCE: CELEBRATING THE 60S OMNIBUS HC

$125.00

MAY180594

DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: TARDIS TYPE-40 INSTRUCTION MANUAL HC

$19.99

MAY188247

BBC

2

DOCTOR WHO: COMBAT MAGICKS HC

$10.99

APR188135

BBC

3

MONSTER HUNTER ILLUSTRATIONS 2 HC

$54.99

OCT182056

UDO

4

LULU IS A RHINOCEROS

$16.99

FEB188267

WIC

5

DC SUPER HEROES: SUPER HEROES SAY PLEASE BOARD BOOK

$10.99

JUL181774

DOW

6

DRAGON QUEST ILLUSTRATIONS HC (30TH ANNIVERSARY)

$34.99

OCT182063

VIZ

7

OVERSTREET PRICE GUIDE TO STAR WARS COLLECTIBLES SC

$30.00

SEP181814

GEM

8

SWORD ART ONLINE NOVEL VOLUME 15 SC

$14.00

OCT182104

YEN

9

OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580

GEM

10

FINAL FANTASY: ULTIMANIA ARCHIVE VOLUME 2 HC

$39.99

JUL180505

DAR

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

GHOSTBUSTERS SELECT SERIES 9 ACTION FIGURES

JUL182490

DST

2

ONE-12 COLLECTIVE: MARVEL PX DEFENDERS DOCTOR STRANGE AF

AUG178702

MEZ

3

PACIFIC RIM 2 SELECT AF SERIES 3 ASST

JUL182498

DST

4

ONE-12 COLLECTIVE DC CATWOMAN AF

JAN189082

MEZ

5

DC ARTISTS ALLEY FLASH BY UMINGA VINYL FIG

JUN180600

DC

6

ONE-12 COLLECTIVE MARVEL DOCTOR STRANGE AF

APR178082

MEZ

7

DC ARTISTS ALLEY BATGIRL BY MURASE VINYL FIG

JUN180598

DC

8

MARVEL GALLERY ANT-MAN & THE WASP MOVIE WASP PVC FIGURE

JUL182500

DST

9

X-MEN LEGENDS ARCHANGEL 6IN AF CS

JUN188419

HAS

10

DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE

MAY180613

DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC

JUN173357

GRE

2

PATHFINDER RPG: CORE RULEBOOK

JUN091729

PAI

3

TOME OF BEASTS HC

JUN168476

PAI

4

STARFINDER RPG: CORE RULEBOOK HC

JUN173371

PAI

5

DUNGEONS & DRAGONS RPG: CORE RULEBOOK GIFT SET

SEP182834

WIZ

6

STARFINDER RPG: ARMORY HC

MAY182931

PAI

7

PATHFINDER RPG FLIP TILES: URBAN STARTER SET

OCT182919

PAI

8

MY HERO ACADEMIA: THE CARD GAME

JUL183082

SHI

9

STARFINDER RPG: PACT WORLDS HC

JAN182863

PAI

10

PATHFINDER FLIP-MAT BASIC (NEW EDITION)

MAR138328

PAI

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

(Last Updated January 19, 2019 3:56 pm )

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