How Marvel Will Persuade Stores to Order More of Their Comics in February--and It's All Down to X-Men Red #10.

How Marvel Will Persuade Stores to Order More of Their Comics in February–and It’s All Down to X-Men Red #10.

Posted by January 11, 2019 Comment

Marvel Comics has all but stopped overprinting in an attempt to persuade retailers that they can sell more than they think they can of certain comic books. Instead, they have switched to volume-based discounts. The more retailers order, the greater the discount. And it’s all based on what they ordered before…especially if that was X-Men Red #10.

Savage Sword of Conan #1 will give increasing discounts if retailers order 150%, 200% or 250% of their numbers on Conan The Barbarian #1.

Age of X-Man: The Marvelous X-Men #1 will give increasing discounts if retailers order 150% or 200% of their numbers on X-Men Red #10.

Age of X-Man: Nextgen #1 will give increasing discounts if retailers order 150% or 200%  of their numbers on X-Men Red #10.

Age of X-Man: The Amazing Nightcrawler #1 will give increasing discounts if retailers order 150% or 200% of their numbers on X-Men Red #10.

Age of X-Man: X-Tremists #1 will give increasing discounts if retailers order 150% or 200% of their numbers on X-Men Red #10.

Avengers: No Road Home #1 will give increasing discounts if retailers order 150%, 200% or 250% of their numbers on Avengers #9.

Daredevil #1 will give increasing discounts if retailers order 200%, 250% or 300% of their numbers on Avengers #9.

Old Man Quill #1 will give increasing discounts if retailers order 150%, 200%, or 250%  of their numbers on Old Man Hawkeye #11.

Let’s see if this helps goose the numbers on Marvel’s February stats…

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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(Last Updated January 12, 2019 12:10 am )

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