How Marvel Aim to Increase Orders of Uncanny X-Men #11

Uncanny X-Men #11 is what the current weekly run, Extermination, Multiple Man and more has been leading up to. The kick off of the Age Of X-Man. And Marvel really want retailers to bump up the numbers of this double-sized almost-double-priced issue.

So they are offering retailers Who meet or exceed 200%, 175% or 150% of their total orders of Uncanny X-Men #4 with their orders of Uncanny X-Men #11 increasing discounts. What this means is that retailers could order more than they would have anticipated selling but pay a lot less if they do so. Which could encourage sampling and promotional opportunities in store, or allow retailers to match a demand that, as of yet, has not been generated. But may do by Marvel’s promotional activities closer to release date.

Either way, expect Uncanny X-Men #11 to top advance reorder charts this coming week, and in the inevitable Diamond charts to be higher up the unit sales and lower down the dollar sales rankings as a result…

(W) Matthew Rosenberg (A/CA) Salvador Larroca
After the devastating events of “X-Men Disassembled,” it falls to Cyclops to rebuild the X-Men in the face of overwhelming hatred. Thankfully, he’s not the only X-Man to have just returned from oblivion. Scott and Logan are together again, and they are mutantkind’s only hope. Writer Matthew Rosenberg and returning superstar X-Artist Salvador Larroca lead the X-Men into their darkest hour…and beyond!
Rated T+In Shops: Feb 06, 2019
Final Orders Due: Jan 14, 2019
SRP: $7.99

(W) Ed Brisson, Kelly Thompson, Matthew Rosenberg (A) Pere Perez (CA) Elizabeth Torque
Just when things didn’t look like they could get worse… The ride of the Four Horsemen of Salvation? The coming of X-Man? And…a return to the AGE OF APOCALYPSE? The weekly epic that threatens to leave the X-Men in tatters rolls on toward its explosive conclusion!
Rated T+In Shops: Dec 05, 2018
SRP: $3.99

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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