The Gane Awards has released new information about their 2018 broadcast, boasting that they doubled their viewership over last year’s event. The company released info this morning, some of which we have for you here below, showing that their viewership this year was over 26.2 million global livestreams, which is up 128% from 2017’s viewership of 11.5 million. Apparently, all those partnerships with various streaming services around the globe paid off.
“Five years in, it’s amazing to see The Game Awards continue to grow both domestically and internationally,” said Geoff Keighley, creator/producer/host of The Game Awards. “These results further validate our focus on an all-digital, no-friction approach of sharing this show globally across more than 45 video platforms, not to mention the growing interest and passion for video games around the world.”
On social media, The Game Awards was the #1 worldwide trend on Twitter for the 4th year in a row, trending faster than ever before. #TheGameAwards hashtag usage was up 1.6x over 2017 and overall conversation was up 1.9x YOY, with more than 1.8x the number of unique authors. In addition, the livestream on Twitter reached 1.3x more unique viewers compared to 2017. On the Chinese social platform Weibo, Game Awards related posts achieved more than 56 million views from 310K unique individual postings.
Interactive and co-streaming elements increased live engagement during the broadcast. On Twitch, The Game Awards Extension gave creators and their audiences a chance to predict winners in all the main show categories, with “Cellbit,” a popular creator in Brazil, winning the prediction game alongside his viewers. All told, more than 3,300 Twitch creators co-streamed the program live (up over 140% YOY), with many translating the show in real time for their fans.
Online authenticated fan voting for The Game Awards delivered a 50% YOY increase to more than 10.5 million logged-in votes, with fans selecting their favorites across The Game Awards website, as well as on a Discord server, Twitter DM, Facebook Messenger, via voice on Amazon Alexa and Google Assistant and in China via a dedicated voting hub on Bilibili.