The British version of the TV show The Apprentice ran its second episode of the current series last night. In which Lord Sugar summoned the candidates to the House of Illustration, described as the UK’s only gallery dedicated to graphic art, which manages to ignore The Cartoon Museum and the Putney Cartoon Art Museum in London alone. But anyway.
And hilariously, Lord Sugar appeared in Augmented Reality form as a business superhero, VAT Man telling them for this task they had to create a new comic book for 8-12-year-olds, including a new comic name, main character, original story and an AR-enhanced cover. Created in one day and printed overnight.
So this was clearly going to be a comic book masterpiece.
The women’s team created a rapping monkey called MC Gogo to help kids learn languages, with AR to match, while the men’s team went for an outer-space explorer called Benji, that seemed more suitable for a four-year-old.
The Women won (despite forgetting their French, and having more spelling errors than, well, Bleeding Cool) with 10,000 orders from WH Smiths while the Men lost for lack of diversity and poor appeal – just 950 copies ordered.
The highlight may have been actual comic book creator, publisher and teacher Kev F Sutherland‘s Miranda-style look to camera in ridicule when confronted with Benji. I may make that a gif.
We also saw other Beano cartoonists Nigel Auchterlounie, Emily McGorman-Bruce and a little Hamish Steele.
But most entertaining of course was the reaction of comic book professionals online. Including a comic store that was used for the filming – and who told a local comic creator to leave his banner there after a signing, in order to get a little PR on the BBC…. and the note that WH Smiths would never order so many copies of a comic like that unless it had a free toy on the cover and was an existing IP license…
Those in the UK can watch The Apprentice Series 14 episode 2 ‘Comics’ right here.
The apprentice tonight: make a comic. God help us all.
— PJ Holden @ COMIC CITY! (@pauljholden) October 10, 2018
and the Apprentice shows just how super easy it is to make comics – sigh x10000000000000
— Marc Laming eyyyyy! (@monkey__marc) October 10, 2018
Pretty galling that I’m getting made redundant from a job making comics and these idiots on the Apprentice get to do it.
— Ned Hartley (@NedHartley) October 10, 2018
— Dekko Comics (@DekkoComics) October 11, 2018
I don’t quite get the anger for last night’s comic Apprentice. It showed hapless idiots not knowing anything about a medium, and being helped through it by patient professionals. I thought it showed kids comics, and those in it, as a strong viable industry.
— Jamie Smart (@jamiesmart) October 11, 2018
— ⚡ RAYGUN ⚡ (@Raygun_comics) October 11, 2018
My parents texted me to let me know I was on the Apprentice last night lol. S/o to @Raygun_comics for telling me to “why don’t you leave your banner here and we’ll send it to you next week”. pic.twitter.com/14KsW902n4
— Hamish Steele @ Nottingham Comic Con 20th Oct (@hamishsteele) October 11, 2018
I’m catching up with yesterday’s Apprentice. Every scene they’re around a table there’s a big beautiful pile of British comics to use as reference and somehow all their suggestions are like 😬😬😬😬😬😬
— Sammy Borras @ Nottingham Comic Con (@sammyborras) October 11, 2018
— JH Lewis (@JenHLewi) October 11, 2018
Holy smoke… The Apprentice ‘hopefuls’ making a comic?… *puts on a crash helmet and flame proof overalls*
Okay… I’m ready…
— Andi Ewington #NarrativeWriter (@AndiEwington) October 10, 2018
Wow just spotted ace comic artist and masterclass and comedian AND Dragon client Kev F Sutherland on the apprentice.
— Dragon Personal Management (@dragonpmc) October 10, 2018
Should I watch this week’s Apprentice when I get home or will it just make me insanely angry? (Apparently they had to make a comic…)
— Ian D. Sharman (@idsharman) October 10, 2018
Tbh if I was on an Apprentice task that was “pitch a kids comic to WH Smith” I’d just dash home and get my copy of Dungeon Fun.
— Seb Patrickortreat (@sebpatrick) October 10, 2018
— Claire Willcocks (@bunny_fluff) October 10, 2018
I mean if this episode of the apprentice were true, the order of 10k would be followed up by a newsagent saying they’d like a sweet kickback to place the comic on the comic shelf…
— PJ Holden @ COMIC CITY! (@pauljholden) October 10, 2018
If the episode was true, they’d have been laughed out of the pitch meeting straight away for not having a lump of plastic on the cover.
— Ed Hammond (@Ed_Hammond101) October 10, 2018
#TheApprentice2018 here’s our #educational #comic we created educating young people once diagnosed with #type1 #diabetes Read for FREE here:https://t.co/gVJ4Nthf0T#Apprentice #TheApprentice #BBC #lordsugar
Part2 coming soon! pic.twitter.com/ouR4XGPPUr
— Revolve Comics (@RevolveComics) October 10, 2018
I think it’s clear no one on either Apprentice team has ever bought, read, or possibly seen a comic before. Or designed anything. Or sold anything. Or been in any sort of business.
— David Hartrick (@DavidHartrick) October 10, 2018
Shout out to that little girl that told the Apprentice boys’ team they needed to make their comic more diverse 💪🏼💪🏼💪🏼 #TheApprentice2018
— Claudia Boleyn (@BiAsHopexxx) October 10, 2018
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