Marvel Comics Abandons Monsters Unleashed Trademark - Bleeding Cool

Marvel Comics Abandons Monsters Unleashed Trademark

Posted by September 4, 2018 Comment

It was a legal case with plenty of back and forth. But Marvel’s attempts to trademark the phrase “Monsters Unleashed” for comic books has been abandoned.

The comic, published by Marvel for a year in 2016 and 2017 and based on a previous 1970s comic book (in name only), saw Marvel register its name as a trademark.

However, Monster Energy Drinks objected to the trademark, stating that it would conflict with their own trademarks Monster Energy and Unleash The Beast.

Marvel offered a compromise, amending their application to be more specific to their comic books but Monster Energy Drinks rejected such compromise and made a counterclaim.

But last month, it seems, Marvel decided that it wasn’t worth the candle. They weren’t publishing the comic book anymore, and the benefit of further litigation was less obvious.

So a deal was done, Marvel terminated their application with the approval of Monster Energy Drinks, and any counterclaim went away with that.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

(Last Updated September 4, 2018 7:50 am )

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