Marvel vs. Detroit Gym: With Great Trademark Comes Great Responsibility

Destination Fitness vs. Marvel Comics: With Great Trademarks Comes Great Responsibility

Posted by August 26, 2018 Comment

Destination Fitness, a gym in Detroit, has a new trademark to register. Their current slogan, “Work Hard, Kick Butt, Get Results” seems unproblematic. But they do like their comic books, such as their dubbing of client Soy Tri as “Black Thor” on their website might suggest.

However, it’s their attempt to register the phrase “WITH GREAT SIZE COMES GREAT RESPONSIBILITY” that has led Linda K. McLeod of Kelly IP, working for Marvel Characters, to ask the Trademark folks for an extension to oppose the registration.

With great corporate structures must come great trademark protection strategies.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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(Last Updated August 26, 2018 11:50 am )

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