Batman #50 Tops Chart But Marvel Wins July 2018 Marketshare

Posted by August 10, 2018 Comment

Batman #50 will be one of the best-selling comics of the year. But with Marvel sporting an Amazing Spider-Man #800 and 126 titles to DC’s 97, it was Marvel who comfortably walked home in July with the month’s marketshare, a 39.07% dollar share and a 41.05% unit share. It’s a rise on June‘s dollar share of 38.42% dollar share and a drop of June’s 40.98% unit share – probaby down to a more epensive Amazing Spider-Man, but still showing evidence of mass discounts to retailers.

DC was almost 8 points behind, a 31.62% dollar share and a 33.82% unit share, both up against June’s 30.54% dollar share and a 33.73% unit. But less of an impact you may have expected a Batman #50 to make. And in the charts it has not been noted as returnable with the 10% statistic correction that Diamond usually adds – apparently delaying that returnable decision took that out of this month’s charts and it won’t be applied to the figures until the following month. Which is a good statistical trick if you can manage it – even if in this case it won’t have made much of a difference.

The squeeze saw Image Comics’s marketshare dip from its usual 10% plus, to an 8.52% dollar share and an 8.87% unit share. IDW Publishing with a 4.52% dollar share and a 3.95% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.91% unit share, BOOM! Studios with a 1.89% dollar share and a 1.74% unit share, and Dynamite Entertainment with a 1.74% dollar share and a 2.07% unit share. However the number of books it took to get those shares varied widely.

The year-to-date figures continue to show a ship slowly turning. July sees 2018 so far down -1.93% in revenue for comics and graphic novels against this point in 2017, but in June that was -3.72% and earlier in the year that figure was in negative double digits. Could it be all this running will be a Red Queen’s race for 2018 and we end up, overall, in the place where we began?

As well as the top ten chart, Image Comics’ The Walking Dead #181 was their top book at #17, Dynamite Entertainment’s Elvira, Mistress of the Dark #1 ranked #89, BOOM! Studios’ Mighty Morphin Power Rangers #29 ranked #113, IDW Publishing’s The League of Extraordinary Gentlemen: The Tempest #1 ranked #116, and Dark Horse Comics’ Neil Gaiman’s American Gods: My Ainsel #5 ranked #147.

Tom King and Mikel Janin’s Batman Volume 5: Bride or Burglar from DC Entertainment was July’s best-selling graphic novel. Marvel Comics had seven titles in the top ten, with Jim Starlin, George Perez, and Ron Lim’s The Infinity Gauntlet as their top book at #3. VIZ Media had two titles in the top ten, led by One-Punch ManVolume 14 at #6.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 48 was July’s best-selling book product; the softcover edition ranked #1 for the month, and the hardcover edition ranked #2.

Based on Blizzard Entertainment’s best-selling video game Overwatch, Good Smile’s Overwatch: Genji “Classic Skin” Nendoroid Figure was July’s best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Marvel Select: Thanos Action Figure at #3. DC Collectibles also had one product in the top ten, the DC Comics Bombshells: Wonder Woman Deluxe Statue at #10.

Paizo’s Pathfinder Playtest Rulebook, a special limited edition release with the new edition of Pathfinder‘s rules, was July’s best-selling game product and one of eight Paizo products among the top ten.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.07%

41.05%

DC ENTERTAINMENT

31.62%

33.82%

IMAGE COMICS

8.52%

8.87%

IDW PUBLISHING

4.52%

3.95%

DARK HORSE COMICS

2.82%

1.91%

BOOM! STUDIOS

1.89%

1.74%

DYNAMITE ENTERTAINMENT

1.74%

2.07%

VIZ MEDIA

1.20%

0.46%

TITAN COMICS

0.69%

0.47%

ARCHIE COMICS

0.64%

0.60%

OTHER NON-TOP 10

7.29%

5.05%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JULY 2018 VS. JUNE 2018

COMICS

14.18%

7.84%

GRAPHIC NOVELS

-13.07%

-9.36%

TOTAL COMICS/GN

6.01%

6.55%

TOYS

16.78%

-0.28%

JULY 2018 VS. JULY 2017

COMICS

17.37%

10.40%

GRAPHIC NOVELS

-9.11%

-4.96%

TOTAL COMICS/GN

9.53%

9.27%

TOYS

15.77%

4.94%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.76%

-7.02%

GRAPHIC NOVELS

-8.26%

-10.42%

TOTAL COMICS/GN

-1.93%

-7.28%

TOYS

-8.63%

-10.45%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

89

37

0

126

DC ENTERTAINMENT

63

34

0

97

IDW PUBLISHING

56

19

1

76

IMAGE COMICS

59

14

0

73

DARK HORSE COMICS

21

19

0

40

BOOM! STUDIOS

24

9

0

33

DYNAMITE ENTERTAINMENT

16

8

0

24

VIZ MEDIA

0

22

0

22

TITAN COMICS

10

3

4

17

ARCHIE COMICS

10

3

0

13

OTHER NON-TOP 10

130

153

7

290

TOTAL

478

321

12

811

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN #50

$4.99

MAY180450-M DC

2

AMAZING SPIDER-MAN #1

$5.99

MAY180784-M MAR

3

CAPTAIN AMERICA #1

$4.99

MAY180773-M MAR

4

DOOMSDAY CLOCK #6

$4.99

MAY180471-M DC

5

SUPERMAN #1

$3.99

MAY180460-M DC

6

CATWOMAN #1

$3.99

MAY180456-M DC

7

AMAZING SPIDER-MAN #2

$3.99

MAY180793-M MAR

8

BATMAN #51

$3.99

MAY180454-M DC

9

X-23 #1

$4.99

MAY180808-M MAR

10

COSMIC GHOST RIDER #1

$3.99

MAY180803-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN #50

$4.99

MAY180450-M DC

2

AMAZING SPIDER-MAN #1

$5.99

MAY180784-M MAR

3

CAPTAIN AMERICA #1

$4.99

MAY180773-M MAR

4

DOOMSDAY CLOCK #6

$4.99

MAY180471-M DC

5

SUPERMAN #1

$3.99

MAY180460-M DC

6

AMAZING SPIDER-MAN #2

$3.99

MAY180793-M MAR

7

X-23 #1

$4.99

MAY180808-M MAR

8

CATWOMAN #1

$3.99

MAY180456-M DC

9

BATMAN #51

$3.99

MAY180454-M DC

10

COSMIC GHOST RIDER #1

$3.99

MAY180803-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN VOL. 6: BRIDE OR BURGLAR TP

$16.99

APR180261 DC

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

VENOMIZED TP

$17.99

MAY180963 MAR

4

STAR WARS: DOCTOR APHRA VOL. 3: REMASTERED TP

$17.99

APR180857 MAR

5

MARVEL TWO-IN-ONE VOL. 1: FATE OF THE FOUR TP

$17.99

APR180864 MAR

6

ONE-PUNCH MAN VOLUME 14 GN

$9.99

MAY182170 VIZ

7

DRAGON BALL SUPER VOLUME 3 GN

$9.99

MAY182168 VIZ

8

MS. MARVEL VOL. 9: TEENAGE WASTELAND TP

$17.99

APR180868 MAR

9

WOLVERINE: OLD MAN LOGAN VOL. 7: SCARLET SAMURAI TP

$15.99

APR180870 MAR

10

ROCKET RACCOON AND GROOT COMPLETE COLLECTION TP

$29.99

JAN130790 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AVENGERS BY JONATHAN HICKMAN OMNIBUS VOL. 2 HC

$125.00

JAN181031 MAR

2

BATMAN BY GRANT MORRISON OMNIBUS VOL. 1 HC

$75.00

FEB180294 DC

3

EX MACHINA: THE COMPLETE SERIES OMNIBUS HC (MR)

$150.00

DEC170409 DC

4

BATMAN VOL. 6: BRIDE OR BURGLAR TP

$16.99

APR180261 DC

5

DOCTOR STRANGE SORCERER SUPREME OMNIBUS VOLUME 2 HC

$125.00

JAN181033 MAR

6

MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 10 HC

$75.00

JAN181035-M MAR

7

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

8

DOCTOR STRANGE: DAMNATION TP

$34.99

APR180860 MAR

9

THE FLASH: THE SILVER AGE OMNIBUS VOLUME 3 HC

$99.99

JAN180398 DC

10

THE PRISONER BY KIRBY & KANE ARTIST EDITION HC

$79.99

FEB181804 TTN

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC

$29.95

APR181580-M GEM

2

THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 HC

$35.00

APR181581-M GEM

3

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

4

DOCTOR WHO: POSTCARDS FROM TIME & SPACE SET

$17.99

MAR121365 PEN

5

DOCTOR WHO: BORROWED TIME MMPB

$9.99

MAR188210 PEN

6

LITTLE GOLDEN BOOK: AVENGERS: THREAT OF THANOS HC

$4.99

MAY181767 RAN

7

DOCTOR WHO: ESSENTIAL GUIDE REVISED EDITION

$20.00

NOV158048 PEN

8

PROMISE OF SPACE AND OTHER STORIES SC

$15.95

FEB178336 PRI

9

DOCTOR WHO: THE PIRATE PLANET HC

$19.99

DEC162187 PEN

10

BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL 48

$47.50

APR181584 GEM

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: GENJI “CLASSIC SKIN” NENDOROID SEP178585 GOO

2

OVERWATCH: HANZO “CLASSIC SKIN” NENDOROID SEP178586 GOO

3

MARVEL SELECT: THANOS ACTION FIGURE MAY052331 DST

4

AVENGERS LEGENDS 6-INCH ACTION FIGURES JUL178726 HAS

5

POP! MARVEL: TELEPORTING LOCKJAW & BLACK BOLT SDCC 2018 EXCLUSIVE VINYL FIGURE 2-PACK DEC178718 FUN

6

MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST

7

MARVEL PREMIER: DEADPOOL STATUE OCT172362 DST

8

MARVEL PREMIER: CABLE STATUE DEC172279 DST

9

MARVEL GALLERY: WHITE PHOENIX SDCC 2018 EXCLUSIVE PVC FIGURE JAN188826 DST

10

DC COMICS BOMBSHELLS: WONDER WOMAN DELUXE STATUE DEC170425 DC

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI

2

PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI

3

CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC JUN173357 GRE

4

PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI

5

PATHFINDER PLAYTEST: RULEBOOK DELUXE HC MAY182923 PAI

6

DC HEROCLIX: BATMAN THE ANIMATED SERIES BOOSTER BRICK DEC178215 NEC

7

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI

8

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

9

PATHFINDER PLAYTEST: FLIP-MAT MULTI-PACK MAY182925 PAI

10

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI
(Last Updated August 10, 2018 2:58 am )

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