At the end of last year, Super Monsters Animation of Connecticut applied to register a trademark for Super Pets. Producers of the Super Monsters cartoon that runs on Netflix, the series is about a group of preschool kids, whose parents are the world’s most famous monsters, trying to master their special powers while preparing for kindergarten.
And it seems they saw Super Pets as a potential extension of that franchise, applying to register “Super Pets” for “entertainment services comprising continuing television shows and movies in the field of animated cartoons, and animation production services”.
After this was published for opposition on June 10th, quick as a flash (in legal terms), DC Comics registered “Super-Pets” (note the hyphen) on July 25th for “Children’s books” never having bothered before. It refers to their Legion of Super-Pets property, which occasionally comes and goes, but includes a line of currently published kids books.
The trademarks are very close, and there is potential for them to be at odds with each other. But remember, with trademarks, it’s use it or lose it. So DC Comics may be waiting for the other Super Monsters shoe to drop before doing anything.